Larissa Salazar is a leading personal brand strategist, presenter, and book launch specialist at Brand Builders Group (BBG), the personal brand strategy firm recognized as one of the Inc. 5000 fastest-growing companies in America. As one of the youngest and fastest-rising strategists at BBG, Larissa empowers authors, entrepreneurs, and thought leaders globally to transform their messages into bestselling books and influential brands.
With a client portfolio that includes USA Today and New York Times bestselling authors, Larissa has played a pivotal role in launching titles like Styles of Joy and Heal Your Gut, Save Your Brain, helping her clients sell tens of thousands of books and reach readers worldwide. Her strategic approach to book launches doesn’t just move units—it generates leads, sparks transformation, and builds thriving businesses rooted in authenticity and service.
In addition to specializing in book launches, Larissa distinguishes herself through her marketing insights and thoughtful approach to personal branding. She leverages her deep belief in the power of words to help clients create proprietary frameworks that are clear, memorable, and aligned with their values, ensuring their stories connect meaningfully with audiences.
A master strategist and leader of people, Larissa leads internal trainings and development for fellow strategists at BBG, bringing clarity, care, and structure to every interaction. She helps her clients consistently achieve breakthrough results—from bestseller status to transformational business growth. Larissa’s mission is to help mission-driven messengers find the right words to share their stories, creating ripple effects that spark transformation, build trust, and leave a lasting impact.
