AI has changed how people discover, follow, and buy from personal brands, and a lot of what used to work isn’t working the same way anymore. Join Rory and AJ Vaden for this private live webinar where they’ll break down four major shifts happening right now and show you how to adapt your marketing to reach the right people, create stronger engagement, and turn more of that attention into action.
For years, growing a personal brand meant trying to reach more people. But social media is quickly becoming interest media, where relevance matters more than simply building the biggest possible audience.
How to go deeper into the specific interests your audience cares about so your content has a better chance of reaching the right people.
Pre-recorded content is convenient and scalable, but it can be harder to create the kind of immediate connection that gets people to stop, pay attention, and engage.
Why live experiences are helping us re-engage audiences and how you can use live content to create more attention, interaction, and connection.
Most marketing still relies on sending the same message to a large audience at the same time. But as inboxes get noisier and broadcast marketing becomes harder to rely on, timing and relevance matter more than ever.
How micro marketing uses individually timed messages to reach people when they’re most likely to pay attention and take the next step.
Many marketers build long nurture campaigns designed to stay in front of prospects for weeks or months, even though the biggest window of opportunity often happens much sooner.
Why the first three days matter so much and how to build a shorter, highly targeted nurture sequence around the period when people are most engaged.
He helps experts communicate clearly, earn trust faster, and move the right people to take action. His work has been featured in The Wall Street Journal, Forbes, CNN, Entrepreneur, Inc., Good Morning America, and Fox News, and his TEDx talk has more than 5 million views. Through Brand Builders Group, Rory has advised leaders including Lewis Howes, Ed Mylett, Amy Porterfield, Trent Shelton, Jasmine Star, Eric Thomas, Dr. Caroline Leaf, and John Maxwell.
Under her leadership, Brand Builders Group has been ranked on the Inc. 5000 list of Fastest-Growing Companies in America for three consecutive years. A multi-time eight-figure entrepreneur, AJ has helped launch six multimillion-dollar businesses over her 20-year entrepreneurial career, spanning public seminars, a speakers bureau, sales coaching and consulting, and hybrid publishing. She is also the co-host of The Wealthy and Well-Known Podcast.