Brand Strategy Sessions:
A Way to Accelerate Your Personal Brand
At Brand Builders Group, we help mission driven messengers become more well known, generate more inbound leads, make more money, and leave a bigger impact in the world.
The Brand Builder Journey takes you from first idea to 8-figure entrepreneur.
We help you accomplish this mission through our proprietary methodology, which is divided into 14 specific courses (across 5 phases) that make up the Brand Builders Group Brand Builder Journey.
The Brand Builder Journey
Curious what exactly the Brand Builder Journey entails? Below are the 14 courses and the skills you will master inside each of them.
Phase 1: Branding
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Finding Your Brand DNA:
Personal Branding, Brand Messaging, Marketplace Positioning, Monetization Strategy and Clarifying Your Uniqueness -
Captivating Content
Content Creation and Intellectual Property Development -
World Class Presentation Craft:
Mastery Level Presentation Skills and Storytelling
Phase 2: Marketing
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Building Your Revenue Engine:
Digital Marketing, Social Media Strategy, Online Selling and Lead Generation -
Podcast Power:
Podcasting -
High Traffic Strategies:
Paid Traffic Acquisition, Lead Attribution, Search Engine Optimization, Affiliate Marketing
Phase 3: Selling
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Pressure Free Persuasion:
Service-Centered Sales Training, Generating Referrals, Selling High-Dollar Offers -
Bestseller Launch Plan:
Book Promotion, Pre-Launch Sales and Hitting Bestseller Lists -
Full Keynote Calendar:
The Business of Getting Paid Speaking Engagements
Phase 4: Scaling
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Influential Leader:
Leadership Development and developing your Senior Team -
Scale Your Sales:
Building an Internal Sales Team and Sales Management -
8-Figure Entrepreneur:
Entrepreneurship, Operational Efficiency, Cash Flow Management, Customer Service and Financial Literacy
Personal Development
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Conquering Impossible Goals:
Goal Setting, Self-talk, the Psychology of Ultra-Performance, Overcoming Procrastination and Building Self-Discipline (based on our New York Times bestselling book Take the Stairs) -
Multiplier Mentality:
Time Management, Scheduling, Delegation, Automation and Prioritization (based on our National Bestselling Book Procrastinate on Purpose and viral TEDx Talk How to Multiply Time)
We structured our methodology into these 14 courses to make it as smooth as possible for you to follow. (And honestly, the simplicity and step-by-step structure is what our clients LOVE about the Brand Builder Journey!) That said, everybody is on their own path. So we created 4 customer journeys to align with your unique situation.
Can you pinpoint where you are on this journey?
Maybe you’re stuck on identifying your strategic brand messaging and positioning. Or maybe you’re in the middle of writing a book but struggling to flesh out a marketing plan. Wherever you find yourself, we’re ready to step into your world and take you from A to B.
At this point if you’re thinking “Yes, BBG, please step into my world and help me figure this branding thing out!” You might be a perfect candidate for our private Brand Strategy Sessions.
Brand Strategy Sessions are our most personalized and high-touch offering. They’re ideal if you’re pressed for time, have a pending deadline, or simply prefer 1-on-1 learning.
BSD available topics:
There are 5 specific course topics we offer as customized private Brand Strategy Sessions:
(Click the tiles to navigate to the corresponding topic)
Coming soon! More topics for Brand Strategy Sessions:
Pressure Free Persuasion
- Version #1: Booking Speaking Engagements
- Version #2: High-Dollar Offers
Revenue Engine
- Version #1: Webinar Funnel
- Version #2: Website
phase one: branding
Finding Your Brand DNA
💡 Overview: Audience selection, topic identification, monetization strategy and marketplace brand positioning
Prerequisite: None
deliverables
- A one-page internal Brand Positioning Statement (BPS) to serve as your NorthStar reminding yourself and everyone in your organization exactly what your brand is all about. It becomes the filter by which you process the entire word around you. Your BPS is the foundation by which you create all your content, the way in which you differentiate yourself from competitors and a guide to help you make better decisions faster.
- Working Titles for each of your most important external assets (book, keynote, podcast, service offerings, etc). After learning why most titles are terrible and understanding the five core title tests, you will be on your way to creating titles that sell in every part of your business.
- A one paragraph expert bio which is a personal PR statement that clearly communicates to the world who you are and what you do. This will be used as an online bio and to secure media appearances and speaking opportunities.
- A well-defined 3-part core target audience description. This includes a detailed avatar story which helps you understand the specific demographics and psychographics of your perfect clients. This will serve as your guide for how to find your clients, market to your clients, and build products and services that your clients want to buy.
- A completed Golden Grid monetization strategy document - which is a one-page clarification of your most important short term and long-term revenue streams. Designed to specifically help you decide where you should most immediately focus your time, energy, and other resources.
- Lifetime access to our “Finding Your Brand DNA” full course and workbook (Retail Value: $2,300)
In Person Add-On Fees: $5,000 for Nashville, $7,500 for Other (we come to you)
phase one: branding
Captivating Content
💡 Overview: Content Creation and Intellectual Property Development
Prerequisite: Brand DNA
deliverables
- A distinctive process that will guide you through creating your own proprietary methodology and original thought leadership that you can use again and again throughout your career.
- A high-level outline for your new body of work that can be expressed as a: TEDx talk, keynote presentation, half-day workshop, 1 or 2-day event, online course, 6-month coaching program, year-long consulting curriculum, full-length book or all the above.
- The story starters list, which is a catalog of your own personal stories specifically identified and compiled to provide supporting material and content for your core brand message.
- An initial set of your own visual frameworks that support your expertise and serve as truly unique and branded intellectual property.
- Custom crafted pillar points. These pithy statements will serve as your trademarked catchphrases that the entire world will come to know you by.
- Lifetime access to our “Captivating Content” full course and workbook (Retail Value: $2,300)
Fast Track Bonus
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Bonus #1:
Bestseller Launch Plan Book Proposal Template (Retail Value $10,000) -
Bonus #2:
Private and confidential copy of Rory’s book proposal that he and AJ used to land him a top 5 traditional publisher as a 28-year-old first-time author. (Retail Value – Priceless)
In Person Add-On Fees: $5,000 for Nashville, $7,500 for Other (we come to you)
phase one: branding
World Class Presentation Craft
💡Overview: Mastery Level Presentation Skills
Prerequisite: Finding Your Brand DNA, Captivating Content
deliverables
- A fully customized and detailed outline and talk-track for a 7-part opening, 2 key content pillars, and 4-part closing for your 60-minute speech. Per your request, several key sections can be written out as an actual script for your full presentation.
- 2 custom crafted pillars which serve as the interior foundation of your presentation content. This includes detailed storytelling outlines and fully flushed out intellectual frameworks for both of your content pillars.
- Hyper customized stage instructions with specific pointers on when and how to enhance your delivery mastery-level presentation mechanics.
- A verbatim talk track to use when selling from stage and/or building your email database through lead capture.
- An explanation of the 9 psychological reasons why people laugh and instructions on how to use our 9 humor formulas to instantly get more laughs in your presentation(s).
- A completed (un-stylized) slide deck to use during your presentation. This includes “script mapping” for pairing each of your slides with specific parts of your keynote talk track.
- Lifetime access to our “World Class Presentation Craft” full course and workbook (Retail Value: $2,300)
Fast Track Bonus
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Bonus #1:
Your brand strategy session includes access to our “World Class Presentation Craft” un-stylized slide deck template to help accelerate you towards stage readiness. (Retail Value - $3250) -
Bonus #2:
The session also includes granting you access to a copy of Rory’s General Pre-Program Questionnaire which shows you the exact questions he asks clients to be able to customize his presentations. (Retail Value - $1625) -
Bonus #3:
A copy of Rory’s Pre-Event Call Script to know exactly what to say on the phone with clients leading up to an event and to also help you pre-sell your books and other offerings at events. (Retail Value - $1625) -
Bonus #4:
Private and confidential access to a full high-quality recording of Rory’s signature keynote speech, “Take the Stairs.” (Will be uploaded to the WCPC course.) This is not only the speech that he built his career on but will also show you all the principles and concepts of World Class Presentation Craft in action. (Retail Value - $499)
In Person Add-On Fees: $5,000 for Nashville, $7,500 for Other (we come to you)
phase three: Selling
Bestseller Launch Plan
💡Overview: Create a comprehensive sales and marketing plan for your book launch and learn how to become a bestselling author.
Prerequisite: Finding Your Brand DNA and Captivating Content
(OR you have a pub date set for your book.)
deliverables
- An overview and explanation of how each of the major bestseller lists work and a detailed strategy (regarding publication logistics) that sets you up for success when it comes to having a chance to hit some of the major bestseller lists.
- A custom strategy for how you’ll leverage all 7 of the best ways to sell a lot of books (book in lieu of fee, bulk sales, speaking, webinars, launch team, live event, and broadcasts).
- A defined set of offer structures and incentives for your book launch that consists of a Single Unit Offer Structure (the “bonuses” that a single book buyer will get for free when ordering 1 copy) and your bulk offer incentive schedule (the 3-4 bulk packages and corresponding incentives that convert a single book buyer to a multi-book buyer).
- An outline for a “Masterclass” that you can use to deliver extra value to a single book buyer and then use as a vehicle to try and upgrade them to a multi-book buyer.
- A detailed timeline of the tasks, owners, and due dates leading up to your publication date.
- “Free” use of our Bulk Fulfillment Service. This service is where we process all bulk orders you create during your pre-launch window. We process the sales through our network of retail partners around the country in a way that is optimized for (but not guaranteed for – since it’s impossible to guarantee) bestseller list ranking and reporting. If you sell your bulk books at full retail price plus $4 for shipping and handling, we will provide this Book Fulfillment Service for free. (Separate agreement will be required)
- Lifetime access to our “Bestseller Launch Plan” full course and workbook (Retail Value $2,300)
Fast Track Bonus
Your brand strategy session includes access to one of our Instant Automation Toolkit Templates to help you accelerate this part of building your personal brand.
The Bestseller Launch Plan Template includes nearly 200 pages of swipe copy and talk tracks to use including: pre-order sales page copy, a 7-part upgrade email sequence to convert single-unit buyers into large bulk buyers, a 30-day posting schedule for your private launch team community, scripts for pre-selling your book hundreds at a time, 75 days’ worth of social media caption swipe-copy that you can use to tell the world about your book, and a host of other tools to help you run a massive book launch!
(Retail Value: $6,500)
In Person Add-On Fees: $5,000 for Nashville, $7,500 for Other (we come to you)
PSA: If you are looking to launch a full-scale book launch, then whenever possible, we also highly recommend participating in our “Webinar Funnel” and “Full Keynote Calendar” strategy sessions. Those are other critical components necessary and valuable to be able to pull off our “full playbook” for a book launch. But you’ll need to have the elements from this “Bestseller Launch Plan” session locked in first.
phase three: Selling
Full Keynote Calendar
💡Overview: Create a Strategy for Speaker Marketing Assets
Prerequisite: Finding Your Brand DNA, Captivating Content, World Class Presentation Craft
deliverables
- The creation and refinement of your Signature Speaker Program Description and Secondary Speaker Program Description that you can use to start pitching yourself for speaking opportunities immediately.
- Understand the why, how, when, and who behind collecting client Testimonials and access your own Testimonial Request Template to begin gathering yours right away.
- Fully written Speaker Page Website Copy utilizing our signature 15 Ps of copywriting structure.
- Create an (un-stylized) Speaker Kit complete with your byline, speaker bio, speaker description, program descriptions, panel/interview topics, testimonials, fee schedule, platform overview and more.
- Map out a Demo Video Production Outline with pre-written interview questions along with the list of specific types of shots you absolutely need to create a compelling speaker demo reel. This includes taking inventory of existing demo videos and available photos and footage to select for inclusion.
- A specific game plan and talk track for how to drive speaking leads from stage every time you speak.
- Lifetime access to our “Full Keynote Calendar” full course and workbook (retail value $2,300)
Fast Track Bonus
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Bonus #1:
Unlimited use of our “Speaker Fee Calculator” proprietary self-assessment tool. This will help you make sure that you’re always priced right for the market to maximize the number of gigs you get. (Retail Value - $499) -
Bonus #2:
The IAT (Instant Automation Toolkit) Presentation Pipeline Template with 35+ pages of ready to use editable swipe copy and talking prompts to help you construct a proper system for following up with speaking prospects. This includes a mapping of our 9-stage sales process for landing gigs and templates and prompts for what to say in more than 50 emails we use to book keynotes. (Retail Value - $6500)
