book launch MASTERY EVENT
Become a True Bestselling Author
Spend 2 days in-person with Rory Vaden at his private “Book Launch Mastery Event” to learn exactly how to make your next book a (legitimate) massive bestseller.
The dream of every author is to sell so many copies of their book that it becomes a movement and they eventually hit the New York Times, USA Today, or other major national bestseller lists.
Sadly however, 99% of authors never generate enough sales make it on these lists both because it’s extremely difficult and much more complicated logistically than they realize. While every author dreams of a bestseller, nobody has a real plan to actually pull it off.
You see the problem is that:
- Writers write.
- Editors edit.
- Publishers publish.
- Distributors distribute.
- Retailers retail.
But nobody actually sells the book.
And that’s a major problem because, as Robert Kiyosaki once accurately captured:
“It's not called New York Times best-writing author. It's New York Times best-selling author."
Most authors assume their publisher, marketing consultant, or publicist will help them sell books, only to realize after it’s too late that they vastly overestimated the likelihood of that happening.
It’s unfortunately way too easy for authors to spend lots of time and money on marketing, advertising, and publicity. Those activities have other benefits to your business and can help create book sales slowly over time, but authors are often wildly mistakenen in thinking that that those activities will equate to thousands of many immediate book sales.
In fact, we have found that most authors believe the two primary drivers of book sales are:
Being in traditional media
Going viral on social media
But we have clients who regularly appear in national media and also who have millions of social media followers and in our experience, those are two of the most UNPREDICTABLE strategies to actually sell books.
It’s no wonder so many authors become frustrated — they have no clear plan for getting people to buy their books. So they spin their wheels, spending gross amounts of time and money doing things that create general awareness but fail to move many copies.
Their books never become bestsellers, and they don’t get the speaking engagements, consulting clients, or media attention they were seeking.
Worst of all, they don’t make the life-changing, legacy-building impact they originally set out to make when they first had the dream of writing a book. It is absolutely heartbreaking to think about all of the incredible books that have been published but never sold more than a couple thousand copies because they didn’t have the right plan. Plus, after hearing horror stories from other people who have been through it, many authors die with books inside of them because they don’t even want to attempt the journey.
The 4-Part Bestseller Strategy
Before I became a New York Times bestselling author and Hall of Fame speaker, I remember EXACTLY what it felt like to be a first-time author. I had zero idea what was required to get a New York Times bestseller badge on my book. And honestly, nobody else seemed to have many actionable proven strategies for how to sell a lot of books either.
I lived with a fantasy that I would write a great book and it would magically take off on its own. Not only did I find out my fantasy was false for myself – and every author who has ever written a book – I also discovered, after spending tens of thousands of dollars, that there was no shortage of people willing to take my money in exchange for lousy, ultimately ineffective book launch “strategies.”
Fortunately, my wife and I did know something about sales and we pulled off what everyone said was impossible. I became a New York Times bestselling author when I was just 29 years old with my very first book, Take the Stairs: 7 Steps to Achieving True Success.
From that experience, we discovered there are four main parts to developing a true bestseller strategy.
(And they are wildly different than what everybody thinks...)
LOGISTICS
There are a countless number of logistical landmines and technicalities that must be navigated on the front end of when, how, and where you publish your book for it to even be bestseller list eligible (FYI, most authors have no clue how important or difficult this is and thus their bestseller hopes are dashed before they even begin the journey).
INCENTIVES
You have to craft a plan of offering your readers (meaningful) additional tools and resources that give them extra reasons to buy your book precisely when you need them to buy it so that it counts towards bestseller list recognition.
sales
We have found there are only 7 primary mechanisms an author needs to actually sell books and yet almost every author is barely doing 1 of them at best! Thus, you need to start as early as possible preceding your publishing date to learn these methods and then have time to build out as many of them as you can before your pub date arrives.
reporting
Selling a high enough quantity of books is only half the battle to becoming a bestseller, as an entirely separate strategy is needed to make sure all of your sales “count” and are actually properly reported to bestseller list publications. The “Bad news” is that we don’t allow our clients to buy massive quantities of their own books to try and cheat the bestseller lists. But the “Good news” is, once someone becomes one of our strategy clients, we can make sure every single legitimate sale you create gets reported properly and optimized for bestseller reporting. And not only have we solved that problem for you as a completely done for you service, as you’ll read below, it’s one that is completely free if you become one of our strategy clients.
What You Get:
The process we developed gets you an actionable plan that you can execute in the months leading up to your publication, including:
- A deep understanding of how bestseller lists work and what it takes to hit them
- Clear incentives that encourage people to pre-order copies of your book
- A simple timeline and promotional schedule to follow leading up to your launch
- Systematic actions you can take that generate actual book sales
- A practical plan to sell through your existing relationships rather than wasting countless dollars and hours trying to sell to random strangers on the Internet
- Strategies for maximizing your personal network and activating your community
- Proven techniques (rather than gimmicks) that work to actually get real people to buy and read your book
- Access to our team to help you make sure your book is setup to be bestseller list eligible by indexing it properly and circumventing common logistical roadblocks
- The opportunity to utilize our fulfillment service to make sure that your legitimate sales get counted and recognized in the most optimal way for bestseller reporting.
With this process, you’ll increase the likelihood of hitting a bestseller list in most cases by at least a factor of 10. But whether or not you care about the bestseller lists, we’re definitely going to show you how to sell way more books!
Past Clients
In addition to helping me become a New York Times and national bestselling author myself (when I was a first-time author), our team at Brand Builders Group has been honored to help more than 60 other authors also become New York Times, USA Today, SUCCESS Magazine, Wall St Journal, and/or national bestsellers.
Specifically we’ve helped:
- Systematic actions you can take that generate actual book sales
- A practical plan to sell through your existing relationships rather than wasting countless dollars and hours trying to sell to random strangers on the Internet
- Strategies for maximizing your personal network and activating your community
- Proven techniques (rather than gimmicks) that work to actually get real people to buy and read your book
- Access to our team to help you make sure your book is setup to be bestseller list eligible by indexing it properly and circumventing common logistical roadblocks
- The opportunity to utilize our fulfillment service to make sure that your legitimate sales get counted and recognized in the most optimal way for bestseller reporting.
You may recognize some of the Brand Builders Group clients who have followed our “Bestseller Launch Plan” System including :
Ed Mylett
Top 50 podcast host and #1 Wall Street Journal bestselling author of The Power of One More
Lewis Howes
NYT bestselling author and host of The School of Greatness podcast
John Maxwell
John hit the New York Times list with
The world’s #1 most recognized authority in leadership who has sold 34 million books
Luvvie Ajayi Jones
NYT bestselling author with a viral TED Talk
Amy Porterfield
Creator of Digital Course Academy and host of the Online Marketing Made Easy podcast
Eric Thomas
ET Hip Hop Preacher with more than 5 million online followers
Tom & Lisa Bilyeu
Founders of Quest Nutrition and hosts of Impact Theory podcast
Dr. Gabrielle Lyon
Fellowship-trained private doc to peak performers, NYT bestselling author with a viral TED Talk
Ryan Serhant
Emmy-nominated star of Million Dollar Listing and celebrity realtor
Shawn Stevenson
NYT bestselling author and host of the #1 ranked health podcast in the world
Jim Kwik
NYT bestselling author and master brain coach to people like Will Smith, Jim Carey, and The Rock
Trent Shelton
Former NFL player, mindset specialist, and inspirational content creator who reaches millions every week
Dr. Caroline Leaf
World Renowned Cognitive Neuroscientist and bestselling author with millions of copies sold
Benjamin Hardy
Author of Who Not How and a few other very well-known books which have combined to sell 2 million copies
Natalie Ellis
Cofounder of Boss Babe and online creator with millions of followers
More Authors We’ve Helped Hit Bestseller
What Our Authors Are Saying:
Two- Day Brand Mastery Event
And now for the first time ever, I’ve consolidated EVERYTHING I’ve learned about book launches, bestseller lists, and book marketing into a private 2-day micro-event with me in-person.
During these two days, I’ll teach you:
- The 7 mechanisms that actually sell books (and the 2 that everyone focuses on that don’t really work)
- How each of the bestseller lists functionally work and why there are so many technicalities that prevent authors from hitting them
- The Story Starters Catalog: A curated list of your personal stories, carefully selected to complement and amplify your core brand message, providing impactful and relatable content for your audience.
- Proprietary findings from our internal data science team on the average quantities needed to hit each bestseller list
- When the best time is to publish based on which bestseller list you’re pursuing
- Our live event formula that we’ve used to sell as many as 35,634 books in a single day
- What bonuses and incentives move the needle to get people to pre-order books
- Long-tail selling through strategies to create consistent readership and lasting impact in the world
- How to use your book as the “tip-of-the-spear” to build a massive audience and world-renown personal brand
- Monetization strategies that have helped 12 of our clients increase their personal brand revenue to more than $1 million/year
- Insights on how to leverage your book to get more speaking engagements for higher fees on the biggest stages in the world
This program includes more than just the 2-days with me.
If you register for this 2-day event, you’ll also get access to our Launch Tracker Project Management Tool to manage all the moving parts of your launch in real-time. Additionally, our data science team will do the research to provide custom BISAC Code (industry cataloging system) recommendations for your book to make sure it’s properly listed and optimized for bestseller reporting. ️
You’ll also get UNLIMITED email message access to me and my core book launch team the whole way through your launch and publication date.
Believe it or not, people regularly invest north of $99,000 for private one-on-one sessions with me.
The reason the demand for my personal time has gotten so high is just because access to this type and level of information has enabled our clients to secure multi-six-figure book advances, earn millions of dollars in speaking, and make tens of thousands of dollars in passive income royalties each year for the rest of their lives.
And those are all the things that ultimately need to happen for someone to become one of the world’s leading personal brands.
Having a national bestselling book is also something that can establish the basis for building a company that generates millions of dollars every year in revenue from training, coaching, consulting, and content licensing. Over the course of my career, my wife and I have been able to build four different multi-million dollar businesses and two additional eight-figure businesses in this space by following our own advice and incorporating the very principles we teach. We’ve also had several of our clients grow their annual revenues more than $1 million per year since working with us.
Imagine for a second what your life would be like if you were making $1 million per year more than you are making right now. We certainly can’t guarantee that we can make that happen for you; but we can tell you we’ve helped several other people who have made that dream a reality.
Part of the mindset we will help you learn is that launching a successful book is equivalent to launching a successful business. And often launching a business requires hundreds of thousands – or even millions – of dollars but people do it because of the multiples of what that business is worth over the long-term. And this information is no different. People started offering me over $100,000 for my time privately because they know that they can turn the knowledge into a business that generates much more than that every year for many years into the future.
The good news is that we’ve structured this 2-day event with me in a way that it doesn’t have to cost you hundreds of thousands of dollars or anything near what you should hopefully be able to generate in revenue over the long-term from the education you receive. Because we have instead fractionalized the cost of 1:1 time with me across a small number of people who will come in-person and a few who will watch online.
By offering this as a micro-small group coaching experience, we’ve been able to structure this to where you can gain access to this training for 3 different price points:
Choose Your Package:
Option 1
Book Launch Mastery + Private Strategy Session + Copywriting
The ideal way to work with us is to come spend 2-days in-person with me to learn all of the strategy and structure for massive book launches. But then you will also have a follow-up day virtually 1:1 with one of our Book Launch Specialists from Brand Builders Group. They will help you customize and apply everything that we covered in our 2-day experience directly to your book launch. Not only that, but our team (my actual copywriters) will write out all of your copy for your main book launch marketing assets that we teach you to create during the 2-days. This is the most comprehensive way for us to help you and the investment is $30k.
Investment:
$30K
Option 2
Book Launch Mastery Ticket - 2 Days with Me In-Person
The most common way to work with me is to just come in-person for 2 days. This allows you to have the full experience of meeting face-to-face with me plus being able to network with other high-profile authors who will be in attendance (a list of some of the high profile past attendees who have come is down below in the FAQ). It’s 2 full days of world-class education plus I will take you to a private dinner with just our small group after the first day. This also includes email access to me and my direct team all through the rest of your launch and publication week.
Investment:
$20K
Option 3
Book Launch Mastery Virtual Ticket - 2 Days with Me Virtually
If money is a bit tight or if traveling to Nashville is just tough – we totally get it! We’ve been in both of those seasons ourselves. That’s why we created a “Fly on the Wall” virtual ticket for $5k. You’ll be there with us live both days on a private Zoom feed learning in real-time along with everyone else. You will have the opportunity to private message any of the other virtual attendees and build relationships with them — and they are always awesome people as well! Plus, you will still have the ability to ask me as many questions as you want and get them answered in real-time in front of the group.
Investment:
$5K
(Virtual Ticket)
Save Money by Avoiding Costly Mistakes
But you’ll also recover your investment not only by what you’ll hopefully make off of what you learn from our time together but in how much money we’re likely to save you! That’s because we’ve had so many clients tell us that they’ve spent tens of thousands of dollars on other marketing initiatives and vendors in the past only to discover that they don’t actually work! It’s shockingly easy to invest tens of thousands of dollars into social media or publicity not realizing that those tend to not sell many books just by themselves (they work great as a part of an overall system like the one we teach). We’ve also heard so many horror stories of authors paying for sub-par work or advice and even being ghosted entirely by other vendors.
Horror Stories of Authors Losing Money
The scariest and worst stories we’ve heard have been of high-priced consultants whose primary strategy is encouraging you to buy hundreds of thousands of dollars of your own books to send to strangers (or even storage units believe it or not!) just to try and hit bestseller lists. In many of those cases they not only missed the list(s) but we’re aware of multiple instances where tens of thousands of dollars’ worth of books just mysteriously vanished and went missing along with the money that was paid for them!
Not only do we not advocate that authors buy all of their own books; we actually don’t allow it – because if you do the things we teach you to do, you won’t need to!
Intelligent Investment and Vendor Guidance
Needless to say, one of the other ways you’ll recover your investment with us is because we will advise you on the intelligent ways to actually invest your money, the proven strategies that can make sense to spend money on, and the right vendors to hire. In general, we will help you to avoid the massive financial mistakes that many authors make hiring all the wrong people and putting their money in all the wrong places because unfortunately there is no shortage of service providers out there willing to prey upon and take advantage of hopeful authors with a dream.
If our insights can prevent you from hiring just one wrong vendor, then we may have already paid for ourselves. Part of what is included in the strategy we teach is helping make sure that you not only do the right things, but that you also do them with the right people and in the right order.
Why DIY Is the Most Expensive Path
Of course the other option is you could not work with us or with anyone and you could try to do this all yourself. You could not take any financial risk. You could not hire anyone to help you. But that is the riskiest thing of all because it guarantees you would have to figure this all out for yourself.
I know that on the surface, it may initially seem like you could figure this all out yourself, but I promise you that is the most expensive way to do it. I’ve invested hundreds of thousands of dollars into private coaching, courses, masterminds, publicists, literary agents, and consultants. I’ve also spent countless hundreds of hours researching, advising and coaching other authors to validate our methodologies. And then we’ve battle-tested everything in dozens of real-world launches with a great deal of success.
I don’t want to sound like a jerk, but I promise you that spending these 2 days with me will cut off hundreds of hours off your learning curve.
I very much realize that this 2-day event with
me is no small investment. But if you figured out what your own hourly rate of pay is and multiplied it by the number of hours you would have to spend to make all the painful mistakes we’ve made, to learn the lessons we’ve learned, that opportunity cost would very likely be waaaaaay more than what you could pay for this experience.
Rather than spending all that time, going through all of that frustration, enduring all of those headaches and heartaches, and having to speculate on what “might” work, you could just come and in 2-days know for certain exactly what the biggest book launches in the world are doing to get real people to buy their books!
And even if this launch for you is a smaller launch – or if you are a newer author – you will still run the same playbook and generate much bigger results than what you would’ve done otherwise on your own. Plus, if you learn these mechanics early in your career, you can use them again and again and again with every other product you ever launch.
Why This Knowledge Is Unique
Are there other places you could learn this information? Honestly, not really – at least not that we’ve found or seen. With much of the content we teach at Brand Builders Group there are potentially other places you could get semi-similar training. But with Book Launch Mastery, we created this entire program because there was such a gap in the market of credible and qualified people who are teaching actual tangible (and ethical) techniques that work to help authors legitimately sell large volumes of books.
Cost Comparison to Other Learning Paths
But I suppose you could do exactly what me and our team has done and invest hundreds of thousands of dollars into private masterminds. You could build relationships with literary agents, consultants, and publishers over several years. You could spend hundreds of hours interviewing and masterminding with other bestselling authors. You could hire your own data science team and crunch a decade of sales data to identify trends and track records. Again though, it’s much more cost effective to work with us directly.
In some ways, I kind of think of this level of investment like buying a car. You buy a car to take you places. Most people will spend $20k-$100k to buy a car no problem because they know they need a vehicle to take them to the places they want to get to.
Similarly, what you will learn during this 2-days will give you the information you need to take you to a more prominent and profitable future for your personal brand. A bestselling book can do magical things for your career and your calling. Unlike the money you spend on a car however, you only spend this once – but what you learn here can help you make money again and again and again into the future.
I want to once again mention that the investment for this event is not just for the two days alone. Because regardless of what program tier you register for, we are going to include some very important bonuses in addition to the ticket for the 2-days.
Bonuses
overview
The Bestseller Launch Plan Toolkit is a comprehensive, ready-to-use resource designed to streamline your book launch and maximize your chances of hitting bestseller lists. It includes over 70 pages of editable swipe copy for sales pages, bonus offers, and email sequences; a 75-day social media launch plan with daily caption templates; visual marketing maps for coordinating promotions; and talk tracks for bulk sales and media interviews.
deliverables
- 70+ pages of ready-to-use editable swipe copy for several key aspects of your launch campaign, including: primary book sales page, bulk packages bonuses page, and an upgrade email sequence template to get single unit purchasers to buy more volume.
- 75-day Social Media Launch Plan complete with real-life examples and fill-in-the-blank copywriting templates to create captions for each day leading up to your launch.
- 7-Channel Launch Strategy and Marketing Map visual references.
- The “Pressure Free Persuasion” Talk Track for effective “invisible selling” of your book from stage and on podcast interviews.
- The “Bulk Sales Talk Track” for selling bulk copies.
- Access to Bestseller Reporting Data and Metrics compiled from our team's proprietary weekly cross-comparative analysis.
- Launch Team 30-Day Template for activating your pre-order buyers.
Bonus #2
Access to our Bestseller Launch Plan Full Online Video Course and Workbook
overview
Access to our Bestseller Launch Plan Full Online Video Course and Workbook gives you access to a complete training system that teaches the proven strategies behind successful book launches. The video course walks you through every critical step — from launch planning to bestseller reporting — while the accompanying workbook provides actionable templates and exercises to apply what you learn. Plus, you’ll also receive the Zoom recording of the full 2-day live event, so you can revisit the material whenever you need a refresher or additional inspiration.
deliverables
- Full-length video course and complete workbook covering everything learned over the last 20 years.
- Zoom recording of the live 2-day event for lifetime replay.
Bonus #3
Free Fulfillment Service for Bulk Orders
overview
We will do all the fulfillment and execution of your bulk orders through retailers (optimized for bestseller list reporting) completely free — as long as you sell your copies at full retail price plus $4/shipping and handling per book. FYI: Other companies charge tens of thousands of dollars just for this one service.
LIMTED TIME BONUS
Free $5k Virtual Ticket for a Team Member
(as time permits)
For the first 20 people who sign up for each event at any tier, we will include an extra $5k virtual ticket completely free of charge. That way you can have a point person on your team trained alongside you. Additionally: if you buy an in-person ticket, you can also bring 1 team member physically with you for only $1,000 (must be staff, not another author).
FAQs
Common Questions We Get
Having talked to several aspiring authors about the potential of supporting them with their launch, we often get the following questions…
When Is the Right Time to Attend Book Launch Mastery?
Honest answer, as soon as humanly possible! The reason why is because remember, we don’t teach gimmicks and hacks, we teach things that actually work. And things that actually work take a bit of time. There is so much to learn and the sooner you learn it, the more time your team will have to execute and implement the strategies we teach, which means you can do more of them, which means you will sell more books!
You may not know this, but often the biggest book launches are planned 1–2 entire years in advance of the publication date! If that is a possibility, then do it now as it will increase your results the longer the runway you have.
Now with Ed Mylett, we helped him pre-sell 117,000 copies of his book and we only met him four months before his publication date. With Tom and Lisa Bilyeu, they hired us 13 days before their publication date and we increased their sales more than 33% of everything they had sold up until that point! So we can and regularly do see our clients move the needle quickly from what they learn from us — but more time is better for everyone.
Most people come to Book Launch Mastery between 3 and 9 months before their publication date. If someone comes more than 1 year before their publication date, we will often let them get a deep discounted virtual ticket to do another refresher as it gets closer.
If you are inside of 60 days of your publication date, the Book Launch Mastery event might not be the right fit for you. We can still help you, but you will probably want to do a private strategy session 1:1 with our strategist team so they can help you run a modified version of our system.
Do I Need Millions of Followers?
No, you definitely don’t! In our experience, even millions of followers or impressions on social media often only equates to a few hundred sales. And get this: we had a client with over 5 million followers who hired us but then afterwards didn’t use any of our strategies because they thought it would be easier to just do posts on social media. He was outsold by another one of our clients who had fewer than 1,000 followers but who followed our exact model and methodology! The mainstream celebrity did not hit any of the bestseller lists, but our client – with 5,000 x fewer followers – actually did! And that trend continued because a year later, our author with the small following had still sold more copies of their book than the celebrity!
Can You Help Me Implement This?
Absolutely! We have an add-on service available called “Instant Automation Toolkit” where we can build out all of the digital assets we recommend that you have during Book Launch Mastery. This ensures that my private team of copywriters and designers are the ones to help you build your sales pages, write your email sequences, set up your shopping cart, and create the marketing assets you’ll need to promote your book. While there are separate fees for these services, we’ve already found the people, worked out the bugs, and streamlined the process for you. Please note, Instant Automation Toolkit is a service that is only available to clients that come through our book launch training events. You can get more information on that once you become a customer.
It’s also not mandatory or necessary that you have our team build out the digital funnel that we recommend. Many of our sales strategies are about utilizing offline relationships.
Am I Guaranteed to Hit the Bestseller List?
No, you are not. And it’s really important that you know this up front. The reason we can’t guarantee you’ll hit the bestseller lists is because we don’t manipulate rankings, use fake customers, automated bots, or have any type of attempted back door relationships with the bestseller list publications. And remember, we’re also not teaching you to just buy massive quantities of your own books to try and game the lists. So neither you nor us know how many books you will actually sell at the end of the day.
What we are confident about is that if you follow our system and actually do the things that we teach you, you are likely to sell thousands more copies than you would if you tried doing this alone. Plus, you will have real people buying it and reading your book. Our system is not easy; but it works if you do the work of learning it and following it.
One of our favorite BBG mantras is that “bestseller lists don’t change lives; but books do!” At the end of the day, it’s not just hitting a bestseller list that will make or break your career. It’s doing the real work required to get real people to read your book! That is how you build a true brand and that is how you also change lives. (In case you didn’t know, having ten thousand copies of your own book in a warehouse doesn’t actually change lives or build your brand.)
That said, remember that we have helped more than 60 clients hit national bestseller lists. We’ve also had as many as 12 clients hit the New York Times bestseller list in a 15-month period! We have more bestseller hits every year than even most major publishing companies do! And (knock on wood) to date, we’ve never had an author who hit the required averages of sales not hit at least one of the major bestseller lists!
But we still can’t “guarantee it.” Remember, we use data-driven methodologies to help you determine what your sales goals need to be based upon what lists you want to go after. We then teach ethical marketing and sales strategies to help you generate the sales to real people. And then lastly, we operate transparently with retailers to do our very best to have your sales recognized and reported in the most optimized way possible for bestseller lists
So while we cannot “guarantee” you’ll hit one of the coveted bestseller lists, we can assure you that we have one of the best track records in the history of the industry on generating legitimate book sales.
Do I Have to Use Your Fulfillment Service?
Nope. That’s totally up to you. We offer the service for “free” (as long as you collect full cover price +$4/S&H) because it’s a MASSIVE problem our entire community – and really our entire industry – needs help doing in a professional way. And what we started doing on the side for friends has become a full scaled operation that we are really efficient and effective at.
But sometimes authors either don’t care about the bestseller lists or don’t plan on trying to sell in many bulk quantities. That’s totally fine. You don’t have to use us and that is one of the reasons that we don’t have any required minimums or guaranteed commitments from you. We will help you whether you have 100 bulk sales or 100,000 and you only pay for exactly what you need.
Will Rory Introduce Me to His Network?
Well, sort of. Brand Builders Group is a strategy firm. We do not offer PR as a service and you can never pay me for introductions to my network. So we never promise it and it is definitely not a part of our program formally whatsoever. But I will totally, happily, and gladly introduce you to anyone in my network under one condition: You have to be able to provide as much value to the person I’m introducing you to as they can to you.
This is actually a concept that we teach in one of our other BBG trainings on how to sell called “Pressure Free Persuasion.” Relationships are magical accelerants to everything. But for relationships to work they have to be mutually beneficial. So my network of my private clients may or may not be people who you can provide similar types of value exchange for – if you can then I might entertain it.
Regardless, one thing we do have at Brand Builders Group is a “free internal PR service.” We have a dedicated community manager whose main role is to connect equally yoked members with any of our other 1000+ members. We believe greatly in introducing you to people who are at similar stages as you and who have complementary topics and audiences to where you can both help each other. It’s one of our big secret formulas to the rapid rising success of our entire community!
But it’s not “formally” part of any of our programs and we do not guarantee it. As we get to know you however, you can be almost certain that we will make a number of well-timed and helpful introductions to you over the course of years of getting to know each other!
Is This Advanced Enough for Experienced Authors
Regardless of your skill or experience level, I’m quite confident that there will be a large number of helpful things you learn during our time together that will far exceed your investment. At least that has been the case for all of these other authors and their teams who are quite experienced but still attended and got massive value:
- John Maxwell (#1 Bestselling leadership author in history with 80+ books and tens of millions of copies sold)
- Alli Webb (founder of Drybar who sold it for $250 million)
- Dr. Gabrielle Lyon (private physician who we helped become a #3 New York Times bestselling author)
- Trent Shelton (former NFL player, mindset specialist and inspirational content creator who reaches millions every week)
- Erwin McManus (Founder of Mosaic church and bestselling author)
- Dan Thurmon (Hall of Fame speaker and past President of National Speakers Association)
- Clate Mask (CEO of Keap – formerly called Infusionsoft – a $100 million SaaS Company)
- Mark Pentecost (Billionaire owner of ItWorks, film producer and philanthropist)
- Pat Flynn (Host of one of the biggest podcasts in the world – Smart Passive Income)
- Dr. Henry Cloud (world renown psychologist and author of Boundaries which has sold several millions of copies)
- Michael Bungay Stanier (author of The Coaching Habit which has sold 1.2 million copies)
- Benjamin Hardy (author of Who Not How and a few other very well-known books which have combined to sell 2 million copies)
- Natalie Ellis (Cofounder of Boss Babe and online creator with millions of followers)
- Dr. Caroline Leaf (World Renowned Cognitive Neuroscientist and bestselling author with millions of copies sold)
Can I Work with Rory 1:1 Instead of Group Training?
So here’s the thing…I still do work 1:1 with about 4-5 private clients every year. But it’s a large investment (starts around $99k per day depending on travel).
But typically, you don’t need me 1:1! If you work with me 1:1, you will learn the same exact things that I teach you in this 2-day event. We don’t curate the level of information based on how much you invest. And, even if you were going to work with me 1:1, for this specific topic, I would tell you it makes way more sense to come to this micro group event because it’s a much bigger bang for your dollar. And then if you wanted to work with me 1:1 after the session to clear things up, we could talk about that and it would be much less time and money because we’d be wrapping up loose ends.
In fact, some of my 1:1 clients have actually come to this event for that very reason! It is just a cheaper environment that we’ve created for people to get access to the same information. Plus the networking is SUPER powerful! And if you come in-person, you are still considered one of my private clients so you get email access to me the whole way through your launch and we tend to build a pretty close relationship through that.
For the right situation I sometimes do 1:1 coaching. But if you are willing and able to invest at that level to work with me 1:1, there will be certain topics and times and curriculums we teach (like 8-Figure Entrepreneur, World Class Presentation Craft, Captivating Content, Scale Your Sales, etc) where I would tell you that it makes more sense to work with me 1:1. But this specific Book Launch Mastery training is perfectly suited to a small group since it really does tend to be a lot of new information/education. Plus, the networking is priceless!
I remember how hopeless it felt to be a first-time author. No one seemed to care about me because I wasn’t “famous enough.” I didn’t have enough money to do major marketing.
It breaks my heart that every day there are authors with a genuine dream to change the world, yet their books never get the attention they deserve.
It also makes me angry that an industry preys financially on inexperienced authors with gimmicks and false promises.
Additionally, I know the heartbreak of missing bestseller lists on technicalities — even for famous authors.
That’s why I’ve dedicated my life to finding and helping Mission-Driven Messengers succeed — people on a genuine, service-centered crusade.
That’s the real reason for this event.
Books (not lists) change lives.
Real people reading your book is the goal.
Building a business and brand from your book is the result.
About Rory Vaden
Rory Vaden is the New York Times bestselling author of Take the Stairs, Cofounder of Brand Builders Group, an 8-Figure Entrepreneur, and a Hall of Fame speaker.
He studies the psychology of influence — the ability to move ourselves and others to take action. His insights have been featured in Wall Street Journal, Forbes, CNN, Entrepreneur, Inc., Good Morning America, and Fox News.
His TEDx talk has over 5 million views. He has spoken for organizations like Google, Keller Williams, Million Dollar Round Table, Leadercast, and the Global Leadership Summit.
He’s advised major personal brands like Lewis Howes, Ed Mylett, Amy Porterfield, Trent Shelton, Jasmine Star, Eric Thomas, Dr. Caroline Leaf, John Maxwell, and others.
