Maximize audience engagement and increase subscribers. Attract high profile guests and exponentially expand your reach. Build a loyal, dedicated, and rabid fan base for your personal brand.
Maximize audience engagement and increase subscribers
Attract high profile guests and exponentially expand your reach
Use the podcasting platform to build and monetize your personal brand
It has never been easier to launch your own media channel or to start building dedicated subscribers around the globe. But because it has never been easier for you, it has also never been easier for everyone else.
That creates the massive problem that all podcasters face – commoditization.
The medium is powerful and is growing fast. With such a low barrier of entry, hundreds of thousands of podcasts have been created in the last few years. And while there is great opportunity the truth is that for every podcast that gains international attention and actually brings in revenue there are thousands that never garner more than 100 listeners.
Most podcasters have no idea how to create a distinctive show that separates them from the sea of other hosts. They don’t know what it takes to build their podcast for the long term, so most podcasters burnout.
You start strong, but quickly become inconsistent in your ability to produce shows, you don’t see the kind of growth or results you were expecting, so you quit.
Or maybe you publish regularly but have not figured out how to generate significant and meaningful income from all the time and the work that you’re investing into your podcast.
Or it could be the show isn’t growing properly. You struggle to find guests that align with your audience and battle to provide new and worthwhile content on a frequent basis.
And, then there is the category of potential hosts that want to start a podcast but haven’t yet made the leap. You keep stalling on launching your podcast because you wonder if anyone will listen. Self-doubt often sets in that can cause us to ask “is my content good enough? Will I be a good host? Will people want to be on my podcast? Will anyone want to have me on their podcast?” Ultimately, this leads all of us to go nowhere.
Most podcasters end up frustrated and discouraged because they know podcasting provides a massive chance to reach a lot of people. But they get stuck in the minutiae of the technological details. Or they get overwhelmed at the relentless demands to continually put out new content. Or they just get discouraged, frustrated, and unmotivated to keep trying.
We have worked with some of the top podcasts in the world as well as with plenty of those just getting started on their podcast journey. We ourselves have been on both ends of the spectrum as we have been a part of building, launching, and growing several different podcasts and we know how you feel. We also know how to help.
We have seen many friends start their podcast with wild ambition, only to fizzle out shortly after. We have also come across many people who feel the calling to start a podcast, but who can never seem to get all the details in place to get it launched.
We also know there is no shortage of podcaster stories who do get their show launched and produce it consistently, but end up facing the all too common truth that if you do it wrong you can put in massive amounts of time and see very little results.
The good news is that we also know about the other side too. We have launched a podcast that got millions of downloads and generated hundreds of thousands of dollars in revenue, that we then sold to a buyer. We’ve also launched a recent podcast that reached the top 100 in its category within a matter of months of our first episode.
This isn’t to say we know it all, but we do work with some of the biggest and most influential podcasters in the world.
And to help you get there, we have taken 20 years of trial-and-error experience, thousands of hours of researching, learning and interviewing today’s top thought leaders, hundreds of thousands of dollars in courses, coaching, consultants, agents, and masterminds as well as working with some of the top personal brands in the world and condensed everything we have both learned and done into 4 simple phases.
Develop the mission, purpose, and business plan for your personal brand, build your body of content, and learn how to master the art of the spoken word.
Create your digital infrastructure, learn how to write copy that converts, gain the knowledge, insights, tools, and templates for you to launch your website, social media content strategy, podcast, blog, funnels, courses and keynote speaking career.
Master online lead generation and offline sales conversations while simultaneously learning how to manage paid traffic, launch a bestselling book and become a service first sales machine.
Learn how to build a sales team, scale your business and become an influential leader that people want to follow.
Our members only live event series is comprised of 1 comprehensive curriculum with 4 compounding phases broken down into 12 original topics of unique and specific content all geared to help you grow your income, scale your business and impact millions of people. Podcast Power is the path to building a full-fledged speaking business.
We will share what top podcasters are doing differently to set themselves apart.
We will show you the biggest asset to growing subscribers.
We will develop titles that help you stand out and capture listeners’ attention.
We will show you how to create podcasts using simple strategies that make you sound like an entire team is supporting you.
We will help you create a strategic outline for each episode that creates listener engagement and subscriber loyalty.
We will ensure you have the skills, tools and ability to be a great host and a great guest.
We will provide simple strategies to help you hit New and Noteworthy status.
Our proprietary process covers all the key components of hosting a podcast, including what you “the host” needs to do to create distinction and uniqueness as well as all the other details around systems, strategies, techniques, and tactics that will help you grow your audience.
Discover proven strategies that will help you at any stage of your podcast career, getting started or growth mode. The fact that you are speaking right into a person’s ear on a regular basis makes this medium more influential than any other type of social media or direct marketing on the planet.
80% of the US population listens to podcasts
Podcasting can be one of the most powerful marketing tools at your disposal and podcast listeners are some of the most loyal fans out there. This is an almost guaranteed way, if you do it right, to create a loyal fan base who wants to hear from you, learn from you and be a part of your community. This is the core of our 2-day event, Podcast Power.
We leverage large group teaching, small group sessions, 1:1 coaching, and insightful interventions because we know that is what you need but never knew you wanted!
If you want to get real time feedback from our team of expert strategists and our well-versed community on what it takes to succeed with the podcasting medium, look no further, you found it here.
Of course, the other option is to not get this type of training, and figure it out yourself. That is definitely an option. But you should know that if you launch a podcast improperly you may miss your one and only shot to build a reputation as a great host. You can also quickly burn yourself out or burn your audience out if you aren’t careful.
If you don’t have the right balance of strategy, systems and consistency to do the work it takes to produce a legitimate show, it can hurt you more than it can help you.
Realistically, you will spend way more time and money trying to figure this out by yourself, or by trying to consolidate tons of free resources that have lots of conflicting ideas, suggestions and advice. But you can absolutely do that.
The other option is to learn from people who teach podcasting. However, the unfortunate risk here is that most of the people teaching others how to do this, have never really done it themselves. And, even if they have been able to produce a great show, most don’t have a proven plan for tying it into a more cohesive overall strategy to grow your personal brand. And few people have access to the network of top podcasters like we do – and those that do typically do not share what other successful hosts are doing to produce build strong podcast platforms.
Brand Builders Group is uniquely positioned in the fact that we provide real strategy, we have been on several of the largest shows in the world as guests, and we have hosted several very successful podcasts of our own. Including our current podcast (shameless plug for The Influential Personal Brand podcast).
This is how we have learned and developed a simple and straightforward method to help other podcasters, or aspiring podcasters, like you. We teach and we do. That is what you want from a strategy firm. Let us help you.
The numbers don’t lie. In fact, they just grow year after year.
Now to figure out how to leverage that power in ways that work, are long-lasting, and monetizable. That’s a different story. There are certain strategies and techniques that keep your message in people’s ears and your name in their conversations. Spend 2 days with our team and we’re sure you will develop a podcast that will stand out from the crowd as you learn from experienced podcast producers, hosts and seasoned podcast guests who know how to leverage your podcast (and others) to grow your platform.
That’s worth it. That’s long term. That’s personal branding that works.
We know that $3,000 is a meaningful amount of money. It’s also an incredibly small fraction of the amount of money we have paid in both mistakes and education learning these incredible lessons that we have bottled up directly for you. Don’t have enough time now, you never will. Don’t think you can afford to invest in yourself; money will always be a factor.
We also know this upfront investment is a small amount of money compared to what you can make back by having a successful podcast.
A powerful podcast can…
Elevate your entire brand.
Increase your credibility.
Raise the perceived value of what you do.
And generate higher revenues for your business. There are a few things that you can invest such little money into and have the potential to bring such exponential returns back to you in the way of value for your business. Podcasting is one of those things.
Did the phrase “members only” catch your attention? Our live event series was built for our personal brand coaching membership program as each of our live events have capped attendance to ensure maximum benefit for each attendee.
Our live event series was built for our personal brand coaching membership program as each of our live events have capped attendance to ensure maximum benefit for each attendee.
Our members get priority registration access as a benefit of being in our membership program. If an event does not reach maximum capacity during initial registration, we open the remaining seats to all non- members (aka the public).
Our live events are held both virtually and in-person. Our live event schedule offers a variety of dates in both virtual and in-person small group forums. Pick what works for you. Our format is the same, our content is the same, and you get to pick the medium you prefer. Currently, all in-person events are held in Nashville, TN.
Yes, we do. We offer 3 different ways of getting the same information so you can decide what path is best for you. Our 1-on-1 coaching program includes access to our events, virtual learning series and a personal brand strategy coaching call every month.
Hear more about our coaching program from Investor, Real Estate Agent, Author and Speaker Keir Weimer
We can help with that too. If a group setting is not for you, we offer this same curriculum as a 1-on-1 strategy session. Same content, same duration, different format. These can be structured in both virtual or in person environments and in ½ day, full day or 2 day sessions.
Yes. These individuals could be members of your team, your spouse, business partner, marketing manager, editor, agent, etc. if they are coming with you as a part of your personal brand.
In fact, check out this video from one of our client’s key staff members to hear what they have to say about attending with you >> Media Director, Peter Frelik
It is $500 per add-on ticket. You can add up to 3 “add ons” per full priced ticket.
We begin at 9am CT and end at 5pm CT
These are workshop style events so please do not schedule meetings or calls during these events. This is time to work on your personal brand.
We cover 6 content topics for every 2-day event. These topics are broken up into 3 parts: teaching, doing, coaching. Each event has a lead presenter and co presenter as well as a team of strategists to support the small group workshops. You will be assigned a personal brand strategist to your table (1:6 ratio) to help guide you as well as give you feedback, coaching and support throughout the event.
Our events have a 50-attendee max limit. Each attendee will receive a comprehensive workbook and access to the event recording.
Regardless of where you are in your journey (brand new or established) we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. This is the foundation in which everything is built.
Typically speaking, everyone we work with starts with our Phase 1 Branding series with our Finding Your Brand DNA event being first. That is the normal first step and from there, we will be able to work with you and help guide on what additional events may be best for you.
However, if you need more input upfront please email us at [email protected] and someone from our events team will be happy to connect with you ASAP.
That’s ok. We have plenty of options. Our live events are offered in course format. You can learn more about our Online Courses here.
And, we can also accommodate your calendar by scheduling a 1-on-1 personalized version of our live event. We use the same event curriculum but tailor this is a very intimate setting with just you, your team and our team of strategists.
If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP.
We sure do! We host dozens of live events every year, but we also offer personal brand coaching, 1-on-1 strategy sessions, 12 different online courses, a virtual membership program as well as keynote speaking.
You sure can! There are occasions where it may make more sense for an organization to host their own event to keep a consistent and congruent strategy amongst many individuals.
If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP.
Because we offer so many live event date options all tickets are non-refundable, but they are transferable to other events, other dates or even other people.
Sure! The more the merrier. But we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. You can attend as few or as many events as you like. We also offer all our live events in course format and in a 1-on-1 personalized format. You will get the most bang for your buck by being a part of our personal brand coaching program which includes access to our live events. Learn more about it here.
No, we do not. However, if you are a current client, we do offer a 20% discount on live event tickets.
Our coaching programs include live events so if you think you will attend more than 1 you should check out our on-going services. Learn more >>
You can also purchase any of our live events as a course. Learn more >>
We know the reality about what it takes to build a successful podcast. We have spent years, receiving coaching and getting counsel from the top hosts around the world. And, we know the power and support that a great podcast can provide to your business, not just in the way of revenue but in the ability, it gives you to reach millions of people from around the globe. It’s the opportunity to change the lives of listeners that you will never even meet.
Podcasting can become one of the most important, if not the single most important marketing asset for your entire personal brand as it has the power to accelerate the perception of yourself in the marketplace.
Podcast listeners are tremendous supporters, believers, followers, and fans. Every mission driven messenger, entrepreneur, and personal brand deserves to experience the kind of fulfillment that comes from having such a deep and meaningful bond with listeners, like you get from hosting a podcast…when you do it the right way. We want to see that happen for you. We want to help you make that dream come true, and we know we can help. We know what we are doing, and we know what we are teaching. Give us a shot. Let us share with you everything we have learned and discovered on our long journey, so that we can help you shorten yours.
Brand Builders Group is a personal brand strategy firm that helps speakers, authors, influencers, and entrepreneurs clarify their positioning, expand their reach, and grow their revenue.
We take pride in teaching people how to do things we have done ourselves. We teach you what we know.
Our methodologies, frameworks, and teachings are based on our personal track record of releasing New York Times bestselling books, giving viral TED talks, building 8-figure businesses, amassing millions of online followers, hosting top-ranked podcasts, and creating Hall of Fame Keynote Speakers.
Our insights have been featured by Wall Street Journal, Fox News, Forbes, Fortune, Fast Company, Inc, SUCCESS, CNN, and Entrepreneur Magazine. We are uniquely positioned to support personal brands with both world-class strategy and execution ready monetization plans.
The difference between a good podcast and a great podcast comes down to one thing; the host. That is why we created this simple host checklist. These tips will set the foundation for hosting a podcast people want to subscribe to, be a guest on, and spend money with (ads).
Get our must-have checklist and make sure you avoid the costly mistake of overlooking minor details that make a major difference.
Earnings Disclaimer. RESULTS ARE NOT GUARANTEED. Any statement made on the website or in the program regarding income or earnings are provided as examples only, and do not guarantee you future earnings or income. Please note that the stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results may vary, and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. The use of any products or services offered through Vaden Enterprises, LLC should be based on your own due diligence. You agree that we at Vaden Enterprises, LLC (including sponsors, promoters, advertisers or affiliates), are not responsible for the success or failures you experience in your personal or business life.