small group interactive workshop

Conquering Impossible Goals

Conquer Impossible Goals

Start achieving what you never thought possible. Start living a life that is beyond your wildest dreams.

Imagine being able to dream the most radical and wild achievements for your life and having supreme confidence that you have an actionable plan to make them come true. Ultra-performers and Multipliers are people who have developed this power and you can follow the same proven process to become just like them.

Make your most bold and daring goals become a practical and certain reality.

Conquering Impossible Goals will help you:


Turn your wildest dreams into your daily reality


Learn to think like the most successful people in the world and gain a set of clear steps to accomplish anything


Have a repeatable process that you can deploy anytime you want to achieve a new goal in your life

Most people get stuck living a life that is far below their potential.

When is the last time you set a goal that could change your life?

The overwhelming majority of people in the world never achieve financial freedom.  And many never find their life’s purpose.

Too many people struggle with anxiety, overwhelm, and burnout because they feel trapped by their circumstances and far away from their dreams. It can be frustrating to see others achieving inspiring things while most of us tell ourselves, “that would never be possible for me.” 

And, a staggering number of well-intentioned people are physically unhealthy or sick because of bad habits. Too many of us have broken relationships and lots of material items but ultimately live unfulfilled lives and we can’t figure out why. 

So most people eventually acquiesce to accepting jobs and roles in their life that they don’t enjoy that drain the energy out of them. Or they have reached a moderate level of success, but they don’t go after next level goals because they don’t know how they could be realistic.

Either way, too many people are tired, stressed and overwhelmed and they just don’t see how life could be any different. Too many of us have written off our biggest dreams as feeling impossible.

It’s time to change all that. 

A message from Co-Founder of Brand Builders Group, Rory Vaden

There have been so many times in my life where I have felt discouraged, frustrated, rejected, overwhelmed, and simply “not good enough.”

My mom was a young, single Hispanic woman. We lived in a trailer park and we didn’t have much money. And, by that I mean we had no money. I remember being made fun of as a kid and being bullied in school. I bounced around schools so much I really never had a group of friends and felt like an outsider most of my childhood. I’ve been cut from teams, denied from colleges, turned down from jobs, and felt emotionally beaten down in ways I never expected in the professional realm. And, I’ve been up to 40 pounds overweight and more than $50,000 in personal debt. 

But a deep faith, a tremendous number of supporters, a big work ethic, and a drive for personal development education completely changed the trajectory of my life.

My hunger for knowledge caused me to study the principles of success as part of my career while simultaneously working to apply those principles to my entire life. 

I have been able to consistently apply these strategies to achieve success in many different areas:


  • I earned a full academic scholarship to college. 
  • I graduated Magna Cum Laude with a bachelor’s degree and an MBA on the same day. 
  •  I became the #1 recruiter and leader in the history of a150-year-old direct sales company and made $250,000 
  • I became the World Champion of Public Speaking First Runner Up out of 25,000 contestants in 90 countries from Toastmasters International 
  • My first book, Take the Stairs, became a #1 Wall St Journal and #2 New York Times bestseller 
  • My TEDx Talk, based on my second book (Procrastinate on Purpose: 5 Permissions to Multiply Your Time), went viral getting millions of views. 
  • I sold an eight-figure coaching company that we had built over the previous 12 years 
  • I became one of the youngest people in history to be inducted into the Professional Speaking Hall of Fame. 

These are not things I am telling you to brag about myself, because I have also experienced a tremendous amount of pain, sadness and defeat. Every successful person has had to deal with unexpected change, extraordinary challenges and difficult circumstances. 

I share this list with you because it shows how these principles – when applied properly – can create consistent results across a diverse set of goals. 

And, if I can do it, and our team can do it, and our clients can do it, then that means you can do it too.

Grow Yourself, Grow Your Business

personal development
Upskill & Grow

We have taken 20 years of trial and error experience, thousands of hours of researching, learning and interviewing today’s top thought leaders, hundreds of thousands of dollars in academia, courses, coaching, consultants, agents, and masterminds and condensed everything we have learned and incorporated it into a body of educational, informational, and inspirational content to help you reach your wildest and most un-imaginable dreams.

We know that as much as we work on our businesses, we must also work on ourselves. This is why we created our Personal Development series. We want to help you, as a person, grow and develop. Access a whole new set of curricula focused on mindset, goals, leadership, communication, and your overall personal growth. You will gain insights that will follow you for the rest of your career and into every area of your personal and professional life.  

What You Will Learn

What You Will Learn at Conquering Impossible Goals:


 You’re going to gain insight into the psychological difference between ultra-performers and average performers.


You’re going to understand the invisible enemies, and subconscious causes of inaction.


You’re going to learn why the neuroscience of our brain can actually work against us in pursuing goals.


You’re going to know the one key question that every ultra-performer and multiplier asks that most people do not.


You are going to build a better results-oriented attitude of success that will empower you to influence and conquer.

Praise from Other Thought Leaders
on the Source Content of this Event

“This program is a compelling and challenging call for all of us to accomplish greatness. It not only shows you how to make self-discipline more sustainable, it will reignite your passion to achieve.”

Andy Andrews
New York Times bestselling author
of The Traveler’s Gift & The Noticer

“This program on self-discipline shows you how to develop the courage, character and determination you need to succeed in anything you attempt. It can change your life!”

Brian Tracy
New York Times bestselling
author of Eat That Frog

 “I always say that personal finance is only 20% head knowledge—and 80% behavior. Behavior change is hard, because it requires something a lot of people are missing these days: self-discipline. If you want to make a change in your money, business or relationships, do not miss Take the Stairs (the book that the Conquering Impossible Goals event is based on). It gives you the tools you need to take control of the only person holding you back: yourself!”

Dave Ramsey
Host of The Dave and bestselling
author of The Total Money Makeover

“‘Get rich quick, easy and painlessly’. Don’t be fooled. There is no escalator to the top. This program will tell you the truth about what it really takes to become a massive success in every area of your life–if you choose to Take the Stairs (the book that the Conquering Impossible Goals event is based on)”

Darren Hardy
Publisher SUCCESS Magazine,
Bestselling Author of The Compound Effect

While at this event, you’re going to complete the 6 Essential Exercises of Exponential Ultra-Performers


The Personal Vision Plan is going to help you get clear, in vivid detail, about exactly what you want most in the next chapter of your life


The Ultra-Performer Belief System is going to take you through a life-changing process of destroying limiting beliefs and re-programing your brain for success


Peak Performance Goals is where you will crystalize your vision into achievable and pragmatic checkpoints on your journey


The Ideal Schedule is where we plot out exactly how much time it will take you and we help you assimilate what you need to do into a realistic and workable weekly routine


The Priority Actions List takes your huge visions all the way down to a detailed step by step checklist of what you need to start doing the day after you leave the event


The Life Mission Mantra is where you will clarify and redefine your identity and then codify exactly who you are and what the purpose of your life is all about

You will learn, do the work and get live coaching on the spot.

This not a typical “take great notes and good luck” kind of workshop.

In fact, most of our attendees start implementing the strategies on the very first day!  We leverage large group teaching, small group sessions, 1:1 coaching, and insightful interventions because we know that is what you need but never knew you wanted!

We are unique in that we are a personal branding firm, but we are even more unique in that are a business strategy firm as well.

We’re going to teach you the time-tested principles and secret strategies of the world’s leading multipliers. But then we are actually going to set aside time for you to complete the 6 Essential Exercises of Exponential Ultra-Performers. We will walk you through the practices, and you will build a customized plan for the next season of your life – on the spot – because we know that is what gives you the fastest and best chance for success

Your Event Ticket

Retail Value: $7,300

your investment $3,000

It would literally take hundreds of thousands of dollars, dozens of books and multiple years to distill these principles on your own.

But you don't have to do all of that because we have put it all together for you in two concise, powerful, and surprisingly entertaining days.

Plus, by learning it directly from our team you can help prevent yourself from experiencing the heartbreak of not achieving your goals, the anxiety of more stress-filled days, or the hopelessness of feeling like you don’t know what to do.

Instead feel like you have a concrete plan for finally becoming the person you were meant to be. You can prevent yourself from being stuck in and among the crowd of average, and instead empower yourself to break free, reach your potential, and become your highest self.

What could be more important or a better investment of your resources than taking a little bit of time to get crystal clear on what you’re going to do and who you’re going to be in the next phase of your life?

Investing in yourself can be tough and maybe you have invested time and money only to have it go, nowhere.

Let’s put it  in perspective. You could spend... 

0 s
of hours reading books and pouring over research...
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of hours conducting your own interviews and coursework...
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of dollars on personal development conferences, masterminds, and trainings classes...

Or I suppose the other option is to not pursue any of this personal development at all. And continue living life the way that you have it now.

But ask yourself do I truly have a clear plan for accomplishing what I want in life?

Have I spent the proper amount of time figuring out who am I supposed to be?

Have I allowed myself to dream the biggest dream of what could be my highest potential?

Am I regularly surrounding myself with people who will support me on my journey?

Am I doing everything I can to make my dreams a reality?

If the answer to any of those questions is no, then you should spend these two days with us because it’s worth so much more than just the money you’ll be investing.

Give us 2-days and we will strike the balance of education, entertainment and encouragement while ensuring you leave with key parts of the work DONE.

That’s how you begin to change your life.

Buy Now Bonuses

To help make this a total no-brainer decision we want you to feel confident that you will get all the information, guidance and tools you need to be successful. So, let’s sweeten the deal and make it easy for you to say yes. 

In addition to everything you already receive when you buy an event ticket, we have added 2 special “Buy Now" Bonuses if you buy a ticket to attend our upcoming event.

bonus #1

A full audio recording of the event so you can listen and re-listen on the go

($1,000 value)

Bonus #2:

One full year of access to our online membership program

($1,200 value)

Our Premiere membership program includes 2 live virtual training webinars every month, access to our content archive through your own learning portal and 24/7 community support and ongoing feedback and education through our private members only Facebook group.   

So, let’s recap it again ...

Retail Value: $9,500

your investment $3,000


Now I know there is always the question and reality of money and being able to afford an experience like this event. But what could be more valuable than investing into yourself and your own future? What could make a bigger difference in the rest of your life than discovering more clearly what your life purpose and potential is all about?


And while it is a couple days of your time, think about what it could mean to your life, to be living on fire every day. Think of how much time you would save and make up if you woke up each morning and just started moving clearly and faithfully in a specific direction. Think of how much you would get done once you had the clarity of knowing what you needed to focus on and the confidence that you would be following all the right habits.

Also, take a moment to consider how powerful it would be to know – and have written down – exactly who you are meant to become and what you believe it will take to get you there.

 This entire process is built around your unique circumstances and is designed to help you determine what is really going to make a difference in your life.

Whether you have something specific in mind that you want to achieve in the next phase of your life, or if you are just floating around aimlessly trying to decide what the next step in your life should be, there is almost nothing that you could do that would be more powerful than spending two days with us, going through this transformational experience.

Frequently Asked Questions

For the foreseeable future, our live events will be held virtually and in small group fashion. Our format is the same, our content is the same but we will be meeting online vs in person until further notice. That means less travel, learning in your sweats and you get to choose your own snacks. There’s an upside to meeting virtually but we do hope to see you in person again soon. We will continue to offer virtual live events once we start meeting in person again, so you will have the option to attend virtually or in Nashville, TN!

Our live events are $3,000 per personal brand (individual).

Your Event Ticket Includes 

  • 2-day live event ticket $5,000 value 
  • 50+ page workbook $300 value 
  • Post event call $500 value 
  • Event video recording $1,500 


Real Value $7,300 

Your Investment $3,000 


+ Plus Bonuses: 


BONUS #2: ONLINE MEMBERSHIP (Value: $1,200) 

Yes, we do.  Our 1-on-1 coaching program includes access to our events, virtual learning series and a personal brand strategy coaching call every month.

Hear more about our coaching program from Investor, Real Estate Agent, Author and Speaker Keir Weimer

Learn More about Brand Coaching >>

We can help with that too. If a group setting is not for you, we offer this same curriculum as a 1-on-1 strategy session. Same content, same duration, different format. These can be structured in both virtual or in person environments and in ½ day, full day or 2 day increments.

Learn more about Brand Strategy Sessions

Yes. These individuals could be members of your team, your spouse, business partner, marketing manager, editor, agent, etc. if they are coming with you as a part of your personal brand.

In fact, check out this video from one of our client’s key staff members to hear what they have to say about attending with you >> Media Director, Peter Frelik

It is $500 per add-on ticket. You can add up to 3 “add ons” per full priced ticket.

We begin at 9am CT and end at 5pm CT

These are workshop style events so please do not schedule meetings or calls during these events. This is time to work on your personal mission.

We cover 6 content topics for every 2-day event. These topics are broken up into 3 parts: teaching, doing, coaching. Each event has a lead presenter and co presenter as well as a team of strategists to support the small group workshops. You will be assigned a personal brand strategist to your table (1:6 ratio) to help guide you as well as give you feedback, coaching and support throughout the event.

Our events have a 50-attendee max limit. Each attendee will receive a comprehensive workbook and access to the event recording.

Regardless of where you are in your journey (brand new or established) we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. This is the foundation in which everything is built.

If you’re not building a personal brand (which all of us really are whether we realize it or not) then we recommend starting with our Personal Development events and/or our Phase 4 events.

Learn more about our Brand Process >>

Typically speaking, everyone we work with starts with our Phase 1 Branding series with our Finding Your Brand DNA event being first. That is the normal first step and from there, we will be able to work with you and help guide on what additional events may be best for you.

However, if you need more input upfront please email us at [email protected] and someone from our events team will be happy to connect with you ASAP. 

That’s ok. We have plenty of options. Our live events are offered in course format. You can learn more about our Online Courses here.

And, we can also accommodate your calendar by scheduling a 1-on-1 personalized version of our live event. We use the same event curriculum but tailor this in a very intimate setting with just you, your team and our team of strategists.

If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP. 

We sure do! We host dozens of live events every year, but we also offer personal brand coaching, 1-on-1 strategy sessions, 12 different online courses, a virtual membership program as well as keynote speaking.

Learn More about Personal Brand Strategy Sessions >>

Learn More about Personal Brand Coaching >>

Learn More about Our Online Courses >>

Possibly. There are occasions where it may make more sense for an organization to host their own event to keep a consistent and congruent strategy amongst many individuals. We have done this and will continue to do this when and where it makes sense for both parties.

If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP. 

Because we offer so many live event date options all tickets are non-refundable, but they are transferable to other events, other dates or even other people.

Sure! The more the merrier. But we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. You can attend as few or as many events as you like. We also offer all our live events in course format and in a 1-on-1 personalized format. You will get the most bang for your buck by being a part of our personal brand coaching program which includes access to our live events. Learn more about it here.

No, we do not. However, if you are a current client, we do offer a 20% discount on live event tickets.

Our coaching programs include live events so if you think you will attend more than 1 you should check out our on-going services. Learn more >>

You can also purchase any of our live events as a course. Learn more >>

We created this event because we know what it feels like to be called to the next level of greatness.

I know what it feels like to have dreams and visions of grandiose things you want to accomplish and things that you feel like you were meant to do. I also know what it feels like to look at those things, and think they are impossible.

I’ve had to battle my own self-talk that says:

  • “That is for other people and not for me.”
  • “I’m not good enough for that.”
  • “I don’t deserve that.”

I have fought hard to bury those voices in a way that has allowed me to rise up and experience everything that I believe that God has in store for me. I want the same for you.

I want you to wake up every day and be moving clearly, powerfully, and forcefully in the direction of what you were made to do and who you were meant to become. I want you to have confidence, conviction, and belief that you are working a plan and operating by proven principles that will help you achieve everything that you desire.

I want to support you on that journey, and our team wants to walk alongside of you. Because we also want to be the ones standing there with you at the finish line. We want to be the ones celebrating with you on the day that those once impossible goals became a practical reality.

You were born for greatness. The promptings of your heart are not there by accident. They are there because they are signals, hints, and clues for you, that point you in the direction you should go.

While there is never any guarantee of success, and there is no way that we can promise that everything will come true. What we can tell you is that these are the principles that we have deployed in our own lives to create everything that we have. 

And, these are the insights that we have gleaned and gained from some of the world’s smartest and most successful people over 20 years of research and study.

We have seen them work for countless other people, and we know that they can work for you. This is your time. Today is the day. Right now, is the moment that you need to take action. You need to come forward, to become everything you are meant to become. Take the first step. Join us at this event. I hope to see you there.

About Brand Builders Group

Brand Builders Group is a personal brand strategy firm that helps speakers, authors, influencers, and entrepreneurs clarify their positioning, expand their reach, and grow their revenue.  

Our methodologies, frameworks, and teachings are based on our personal track record of releasing New York Times bestselling books, giving viral TED talks, building 8-figure businesses, amassing millions of online followers, hosting top-ranked podcasts, and creating Hall of Fame Keynote Speakers.   

Our insights have been featured by Wall Street Journal, Fox News, Forbes, Fortune, Fast Company, Inc, SUCCESS, CNN, and Entrepreneur Magazine.  We are uniquely positioned to support personal brands with both world-class strategy and execution ready monetization plans. 


Earnings Disclaimer. RESULTS ARE NOT GUARANTEED. Any statement made on the website or in the program regarding income or earnings are provided as examples only, and do not guarantee you future earnings or income. Please note that the stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results may vary, and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. The use of any products or services offered through Vaden Enterprises, LLC should be based on your own due diligence. You agree that we at Vaden Enterprises, LLC (including sponsors, promoters, advertisers or affiliates), are not responsible for the success or failures you experience in your personal or business life.   

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