small group interactive workshop

Compelling Copy

Master the art of persuasive copy.

Learn the key components to writing effective copy in a systematic and efficient way to help you get any service, product, funnel or page launched in record time.

Write copy that converts.

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First Step To Famous


Compelling Copy will help you:


Create a duplicatable system of writing copy that gets results


Become a skilled copywriter who can churn out quality copy in no time 


Learn the fundamentals of human psychology and how to put that to work in every piece of copy you create 

For most personal brands, copywriting becomes a huge bottleneck in their business.

That’s because you have no proven systematic way for quickly creating persuasive copy in an efficient manner that produces consistent and reliable results. 

And because of that …

You never seem to be able to get your funnels launched in a timely manner 

You have low conversions on your opt-in and sales pages 

You are frustrated because no one else can write in your voice 

You feel taken advantage of by overpriced and inexperienced copywriters 

You are constantly writing then rewriting copy for your website, marketing materials or landing pages 

You are overwhelmed by how long it takes you to write good sales copy (or anyone for that matter) 

You feel discouraged by the idea that it could take months or years to get everything put together to activate the launch of your product, service or personal brand 

We know these things because we have been there too. It can be a lot of work to produce quality copy in a timely manner.

Effective copywriting follows a simple set of principles that are rooted in human psychology.

After experiencing years of feeling restrained, frustrated, disappointed and straight up mad, we took matters into our own hands. We have felt it, our clients have felt it, and you are probably feeling it right now. 

We have a client who spent over $30,000 in hiring a copywriter to write the copy for their funnel which resulted in 0 conversions. No one is saying it was bad copy, it just wasn’t the right copy. You can have fun, feel good copy that seems “legit” and end up with little to no results when it comes to engagement or conversions. 


We know how frustrating, overwhelming and time-consuming writing copy can be. We know, because we write copy all the time. We have been victims, ourselves, of having our own business throttled because we couldn’t get copy written effectively and quickly enough. 


That is why we started analyzing and organizing fundamental principles that we saw happening in a variety of places. We took the best of what was working in funnels, email marketing, websites, and marketing collateral and created our own proprietary process that will help you create compelling copy in 15 simple steps. 

Learn By Doing

We have taken 20 years of trial and error experience, thousands of hours of researching, learning and interviewing today’s top thought leaders, hundreds of thousands of dollars in courses, coaching, consultants, agents, and masterminds as well as working with some of the top personal brands in the world and condensed everything we have both learned and done into 4 simple phases; Branding, Marketing, Selling, Scaling to help you build and monetize your personal brand. 

Our live event series is comprised of each of these 4 phases broken down into 12 original curriculums of unique and specific content all geared to help you grow your income, scale your business and impact millions of people. 

But we also know that as much as we work on our overall strategy there are elements of our personal brand that need more structure and intensive hands on attention. This is why we created our Application series. We want to help you learn and apply the skills that will enable you to take control of your personal brand and go as fast as you want and as slow as you need to build, grow and monetize your personal brand. There are some things you need to learn; writing compelling copy is one of these things. 

Get the same small group intimate setting, live interaction and coaching but with a whole new set of curricula focused on the singular intention of writing Compelling Copy. Our application series is a “learn by doing” event setting. In 2 days, you will gain skills that will follow you for the rest of your career and into every aspect of your personal brand. 

Phase One
Application Event
Phase Two
Phase Three
Phase Four

What You Will Learn

What You Will Accomplish at our Compelling Copy live event


Learn our proprietary and systematic 15 Ps copywriting methodology


Apply what you will learn to website copy, landing page copy, email copy or any other piece of copy you need to create


 Develop a simple interview format that allows you to crank out compelling copy in less than an hour


Expedite your copy writing process by implementing simple pieces of technology 


Make sure the intended voice comes alive in every piece of copy by learning to ask the right questions, so you get the best answers

Praise from Past Attendees

“Using your 15P’s, I have re-written all the copy for our Modern Management page, made 2 videos and wrote a supporting whitepaper.  I feel like the content is telling a much better story now so thanks again for the guidance.”

Denis O’Shea
Founder Mobile Mentor

“Before learning the 15 P’s of copywriting, I thought I knew how to appeal to my ideal client, but looking back my copy was self-focused, unclear and far from compelling.  The 15 P’s is a simple framework that has helped me paint a clear vision for those that I want to serve.  It also walks them along a decision-making path that addresses their concerns and gets them excited about working with me.”

Dr. Paige Gutheil Henderson, D.O.
Signature Primary Care and Wellness 

“The 15 Ps really blew me away in regard to how it goes through the mental and emotional blocks that potential customer needs to walk through.  I love how Brand Builders Group has broken that down into clear steps. You can see why this makes sense and how it can get your message across to your customers clear and quicker.” 

Ashley Baxter
Empowerment Coach

The 15 Ps of Persuasive Copy


Come. Learn. Apply.

This event is unlike any other of its kind – even amongst Brand Builders Group events.

Our application series is comprised of a concentrated 2-day event on 1 hyper focused topic to expedite your education and help reinforce application on the spot. Yes, this is a “do it while you are there” workshop. This is time on your business and in your business. You will learn it, then do it. And, we are there to help, guide and coach you along the way. 

You will learn, do the work and get live coaching on the spot. This not a typical “take great notes and good luck” kind of workshop. We leverage large group teaching, individual application time, small group coaching sessions, and insightful interventions because we know that is what will get you the fastest results. 

We are unique in that we are a personal branding firm, but we are even more unique in that are a business strategy firm as well. That means we will help you with the fundamentals of your personal brand, help you apply those fundamentals and help you turn that personal brand into a thriving business. 

If you are struggling to learn it, do it and get it right this event was made for you.

Your Event Ticket

Real Value: $7,300

your investment $3,000

Stop wasting time and money on copy that does not convert

Too many people spend too much time trying to figure out how to write copy that sounds good, feels like you and that actually works. Or you find yourself paying someone else to write something that doesn’t convert and doesn’t sound like you at all.

What if you could change all that?

What if you could… 

  • Prevent yourself from spending hours of time or thousands of dollars just to get words on a page. 
  • Prevent the risk of ever being taken advantage of by poor vendor partners. 
  • Prevent yourself from missing out on tens of thousands of dollars in revenue by doing trial copy tests of your own. 
  • Prevent yourself from the discouragement of low conversions in your marketing campaigns. 
  • Prevent yourself from spending 100s of hours on overcomplicated and watered-down suggestions and advice with no real strategy or format. 


You can prevent all of this. You do not have to be creative or a writer to learn how to create compelling copy that sounds like you, reaches your audiences and gets results. And you can do it a formulaic way that you can repeat over and over for every new piece of copy that you need for the rest of your life. It’s the gift that keeps giving. 

It’s not that you can’t learn these skillsets somewhere else. It’s just that the amount of time and experience it takes to properly distill and test all the various strategies and philosophies is expensive, risky, and overwhelming.

We know that investing time and money into yourself can be tough and there is no doubt that you can spend a lot of money trying to figure all this out. 

To put it  in perspective. You could spend... 


of hours doing
it on your own


of hours hiring someone else to do
it for you


in mistakes and opportunity costs

And there’s also the option of doing nothing. Which means you delay launching your personal brand or that new product/service that you’ve been working on for years. This is the most expensive and unfortunate option of all because it not only robs you, it robs everyone who will be touched or changed by what you have to say. 


The other option, of course, is come spend 2 days with us, invest in yourself, learn these necessary skill sets, stop procrastinating and do the work while you are there. This is time you set aside to start and finish a set of copy and have a team of people on standby to answer questions, keep you on the right direction and help you get it right. 


Give us 2-days and we will strike the balance of both branding and business while ensuring you leave with key parts of the work DONE. 

That’s worth it. That’s long term.
That’s personal branding that works.

Buy Now Bonuses

To help make this a total no-brainer decision we want you to feel confident that you will get all the information, guidance and tools you need to be successful. So, let’s sweeten the deal and make it easy for you to say yes. 

In addition to everything you already receive when you buy an event ticket, we have added 2 special “Buy Now" Bonuses if you buy a ticket to attend our upcoming event.

bonus #1

A full audio recording of the event so you can listen and re-listen on the go

($1,000 value)

Bonus #2:

One full year of access to our online membership program

($1,200 value)

Our Premiere membership program includes 2 live virtual training webinars every month, access to our content archive through your own learning portal and 24/7 community support and ongoing feedback and education through our private members only Facebook group.   

So, let’s recap it again ...

Real Value: $9,500

your investment $3,000

Don't miss out. the clock is ticking to our next event ...


Now we know there is always the question of money and the reality of being able to afford an event like this. But what could be more valuable than investing into yourself and your own future? What could make a bigger difference than learning a set of skills you will carry with you into any endeavor you choose in the future? 

And while it is a couple days of your time, think about what it could mean to your life, and your business, to be ablet to create copy that converts on your own. Think of how much time and money you would save. Think of how much you would get done and the confidence that you would have moving forward. 

Also, take a moment to just consider how powerful it would be to know that you are in charge of the speed, pace and success of what you put out into the world.

You will be empowered to get things done on your own timeline because you have the skills to make it happen.

Whether you have specific set of copy in mind that you need to accomplish, or if you know you just need to learn this skill set for the future, there is almost nothing that you could do that would be more powerful than spending 2 days with us, going through this transformational skill growing experience. 

Frequently Asked Questions

For the foreseeable future, our live events will be held virtually and in small group fashion. Our format is the same, our content is the same but we will be meeting online vs in person until further notice. That means less travel, learning in your sweats and you get to choose your own snacks. There’s an upside to meeting virtually but we do hope to see you in person again soon. We will continue to offer virtual live events once we start meeting in person again, so you will have the option to attend virtually or in Nashville, TN!

Our live events are $3,000 per personal brand (individual).

This includes:

  • 2-day live event
  • Robust virtual workbook
  • Recording of your event
  • Access to a year of our Premiere Membership Program *

Yes, we do. We offer 3 different ways of getting the same information so you can decide what path is best for you. Our 1-on-1 coaching program includes access to our events, virtual learning series and a personal brand strategy coaching call every month.

Hear more about our coaching program from Investor, Real Estate Agent, Author and Speaker Keir Weimer

Learn More about Brand Coaching >>

We can help with that too. If a group setting is not for you, we offer this same curriculum as a 1-on-1 strategy session. Same content, same duration, different format. These can be structured in both virtual or in person environments and in ½ day, full day or 2 day sessions.

Learn more about Brand Strategy Sessions

Yes. These individuals could be members of your team, your spouse, business partner, marketing manager, editor, agent, etc. if they are coming with you as a part of your personal brand.

In fact, check out this video from one of our client’s key staff members to hear what they have to say about attending with you >> Media Director, Peter Frelik

It is $500 per add-on ticket. You can add up to 3 “add ons” per full priced ticket.

We begin at 9am CT and end at 5pm CT

These are workshop style events so please do not schedule meetings or calls during these events. This is time to work on your personal brand.

We cover 6 content topics for every 2-day event. These topics are broken up into 3 parts: teaching, doing, coaching. Each event has a lead presenter and co presenter as well as a team of strategists to support the small group workshops. You will be assigned a personal brand strategist to your table (1:6 ratio) to help guide you as well as give you feedback, coaching and support throughout the event.

Our events have a 50-attendee max limit. Each attendee will receive a comprehensive workbook and access to the event recording.

Regardless of where you are in your journey (brand new or established) we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. This is the foundation in which everything is built.

Learn more about our Brand Process >>

Typically speaking, everyone we work with starts with our Phase 1 Branding series with our Finding Your Brand DNA event being first. That is the normal first step and from there, we will be able to work with you and help guide on what additional events may be best for you.

However, if you need more input upfront please email us at [email protected] and someone from our events team will be happy to connect with you ASAP. 

That’s ok. We have plenty of options. Our live events are offered in course format. You can learn more about our Online Courses here.

And, we can also accommodate your calendar by scheduling a 1-on-1 personalized version of our live event. We use the same event curriculum but tailor this is a very intimate setting with just you, your team and our team of strategists.

If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP. 

We sure do! We host dozens of live events every year, but we also offer personal brand coaching, 1-on-1 strategy sessions, 12 different online courses, a virtual membership program as well as keynote speaking.

Learn More about Personal Brand Strategy Sessions >>

Learn More about Personal Brand Coaching >>

Learn More about Our Online Courses >>

Possibly. There are occasions where it may make more sense for an organization to host their own event to keep a consistent and congruent strategy amongst many individuals. We have done this and will continue to do this when and where it makes sense for both parties.

If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP. 

Because we offer so many live event date options all tickets are non-refundable, but they are transferable to other events, other dates or even other people.

Sure! The more the merrier. But we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. You can attend as few or as many events as you like. We also offer all our live events in course format and in a 1-on-1 personalized format. You will get the most bang for your buck by being a part of our personal brand coaching program which includes access to our live events. Learn more about it here.

No, we do not. However, if you are a current client, we do offer a 20% discount on live event tickets.

Our coaching programs include live events so if you think you will attend more than 1 you should check out our on-going services. Learn more >>

You can also purchase any of our live events as a course. Learn more >>

Come to learn. Apply what you’ve learned on the spot. Leave a better copywriter.

This event was created to empower mission driven messengers to find the words they need to tell their story in a compelling way.  

This one skill, perhaps, more than any other will expedite your ability to get websites created, funnels launched and revenue in the door. Learn a systematic checklist you can your team can follow to get great copy done quickly. Which means you are able to accomplish more, for less money and in less time. 

We want to help you learn how to write copy that reaches your audience, in your voice, and in a way that compels people to action. We don’t believe that you have to be overly creative or a formal writer to learn a set of skills that will allow you to become a great copywriter. Writing great copy is an art backed with a data driven process to help you help your audience learn about what you offer, see how it will help them and make a decision on whether this is the right fit for them. We can help you learn this process and take back control on getting your words out into the universe.  

If you are just getting started and want to make sure you get it right, this is for you. 

If you are just looking for the guidance, coaching and affirmation of what you have in process, this is for you. 

If you are a seasoned copywriter and are looking for a better and more systematic way of getting copy done faster, this is for you. 

Choose your dates below!

Block Your Calendar

About Brand Builders Group

Brand Builders Group is a personal brand strategy firm that helps speakers, authors, influencers, and entrepreneurs clarify their positioning, expand their reach, and grow their revenue.  

Our methodologies, frameworks, and teachings are based on our personal track record of releasing New York Times bestselling books, giving viral TED talks, building 8-figure businesses, amassing millions of online followers, hosting top-ranked podcasts, and creating Hall of Fame Keynote Speakers.   

Our insights have been featured by Wall Street Journal, Fox News, Forbes, Fortune, Fast Company, Inc, SUCCESS, CNN, and Entrepreneur Magazine.  We are uniquely positioned to support personal brands with both world-class strategy and execution ready monetization plans. 


Earnings Disclaimer. RESULTS ARE NOT GUARANTEED. Any statement made on the website or in the program regarding income or earnings are provided as examples only, and do not guarantee you future earnings or income. Please note that the stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results may vary, and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. The use of any products or services offered through Vaden Enterprises, LLC should be based on your own due diligence. You agree that we at Vaden Enterprises, LLC (including sponsors, promoters, advertisers or affiliates), are not responsible for the success or failures you experience in your personal or business life.   

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