Create an effective plan for launching a book, product, or course that turns into a long-term strategy for success. Discover a proven path to success by following a systematic launch process that combines strategy, promotion, sales, and marketing into one comprehensive plan used by some of today’s most well-known “bestsellers”.
Execute the 4 different phases of a launch and utilize each of them to grow awareness, drive sales, and increase customers
Leave with a 30-step checklist that you can use for any launch
Learn how to leverage your existing network and turn them into a fortified promotion team
Guess what, you do! It is the dream of every author to write a bestseller that impacts thousands, or millions of people in a way that changes their lives, and simultaneously changes their own in the process.
The problem is that almost no authors have a clear, or proven plan for how to sell their book. You spend so much time, energy, effort, brainpower, resources, and money creating a book (or a course, or a training program or any curriculum) without thinking beyond the book itself.
We spend months, even years, putting together the words, formatting, diagrams, imagery, and so on, but we often see so little thought go into how you will actually market or sell the book.
The content is carefully crafted but what about the marketing plan? Sales plan?
Unfortunately, the overwhelming majority of authors write books that don’t sell. They pour their life into words… That not many people get to read.
You hope that your publisher will do some marketing. You hope the content catches wind and people start sharing it. You hope you get picked up by some national media spots to create some momentum. These are great things to hope for, just don’t count on them.
The truth is your book will not sell, unless somebody sells it.
Don’t get frustrated when somebody else isn’t selling your book. No need to worry if you don’t get any big media hits. And stop wondering why more people aren’t buying it.
If you want people to buy your book, you need to start selling your book.
But we also know the pain of writing an amazing book and then not have the same amazing sales numbers to reflect all that hard work. It sucks.
The real secret in all of this is that there is no secret. Excellence is never an accident. And, neither is a bestseller.
Nobody accidentally becomes a bestseller, not your favorite author and not the reality TV star who sold millions of copies. Until you realize that marketing your book is as important as writing it, you will never become a bestselling author (of any product). But we want to be honest, even if you decide that you’re willing to do the marketing and promotion work, it’s still pretty daunting and overwhelming deciding what to do, when to do it and knowing how to do it. It’s very possible you could be doing the right thing but at the wrong time.
This is why we took the time to interview, research and document every single thing we’ve ever done and compile it into a formula that anyone can use to create a bestseller.
We’ve helped our clients become Amazon bestselling authors, National bestselling authors, Wall Street Journal bestselling authors, and New York Times bestselling authors.
Now, let us help you.
We have taken 20 years of trial and error experience, thousands of hours of researching, learning and interviewing today’s top thought leaders, hundreds of thousands of dollars in courses, coaching, consultants, agents, and masterminds as well as working with some of the top personal brands in the world and condensed everything we have both learned and done into 4 simple phases; Branding, Marketing, Selling, Scaling to help you build and monetize your personal brand.
Our live event series is comprised of each of these 4 phases broken down into 12 original curriculums of unique and specific content all geared to help you grow your income, scale your business and impact millions of people. Bestseller Launch Plan is the result of all the mistakes made, lessons learned, and victories achieved from ourselves, our clients, our network and from some of the biggest and most well-known bestselling authors in the world.
Establish the fundamental elements of your Launch Plan by deciding key points of negotiation and determine your book proposal outline
Create original thought leadership and start your Word of Mouth Launch online and offline
Execute best practices for your Pre-Launch to ensure pre orders are rolling in
Use our step by step “30 Step launch list” for your Direct Launch to maximize results
Follow a set of proven principles for your Indirect Launch and borrow the audiences of your closest friends and supporters
Put our propriety “Relationship Engine” to work in your Post Launch and keep the momentum going long term
In this exclusive and rare 2-day event you will have the opportunity of a lifetime, a chance to go behind the scenes, and pull back the curtain of some of the world’s most successful book launches. We’ve had 6-figure product launches, we’ve released books that have hit the top of every major bestseller list, and we’ve advised and counseled both experienced authors and inexperienced authors who have been able to follow our strategies to accomplish the same.
But beyond just hitting bestseller lists, we have also been able to convert our books and products into speaking on the world’s largest stages, consulting some of today’s biggest companies and converting those platforms into 7-figure and 8-figure businesses.
Brand Builders Group is unique in that we are a personal branding firm, but we are even more unique in that we are a business strategy firm as well.
This not a typical “take great notes and good luck” kind of workshop. You will learn, do the work, and get live coaching on the spot. This is time to work on your personal brand and your business. We leverage large group teaching, small group sessions, 1:1 coaching, and insightful interventions because we know that is what you need but never knew you wanted!
You will learn a step by step strategy and leave with straightforward tactics that have been used by dozens of the world’s most successful authors. We will show you real life examples, share our scripts, checklists and processes, as well as take you through specific exercises so that you can immediately start building your own bestseller launch plan. These tools have been used over and over again to achieve phenomenal results and now you will have these same tools to do the same thing for yourself.
There is no better time to develop a launch (or relaunch) plan for your products, services, or your book. It’s never too late to get started.
By attending our 2-day workshop, you will save yourself years of frustration and uncertainty from not knowing what to do to market your ideas, content, book, or product. You will also drastically reduce the risk of overlooking very simple strategies that can make the difference in selling thousands, or even 10s of thousands, of more copies than you would on your own.
You don’t have to figure this out on your own. You will receive guided coaching from experts, strategists and experienced attendees who will give you immediate real time feedback on how you can apply these principles in your own customized journey.
At the end of the day you have to take ownership of how your ideas are going to reach the world. And, we are here to teach you our proven bestselling process and create a launch plan that propels you forward and opens doors you never knew existed.
You could also spend tens of thousands of dollars paying for a consultant to help you with this. You could also easily spend tens of thousands of dollars in random marketing efforts that very likely won’t move the needle in selling a lot of books.
You could also sit back and just let things happen. That’s an option. Not one we’d recommend if you want to get your message in the hands of people it could help.
The unfortunate, and all too common, truth is that most books never sell more than 5,000 units.
Writing, editing, and publishing the book are all pieces of the puzzle. They are also the pieces that seem to consume most of your time and attention. But they are not the only important pieces. You need to spend equal time and attention on marketing and actually selling the book in order for anyone to be impacted by the contents.
Give us 2 days of your time and attention and we will help you thoroughly think through, create and develop your launch plan. That includes your proposals, negotiations, affiliate partnerships, bonus offers, digital marketing campaigns, and other integral pieces that lead to book sales and bestseller status.
That’s worth it. That’s long term. That’s personal branding that works.
To help make this a total no-brainer decision we want you to feel confident that you will get all the information, guidance, and tools you need to be successful. So, let’s sweeten the deal and make it easy for you to say yes.
Our Premiere membership program includes 2 live virtual training webinars every month, access to our content archive through your own learning portal and 24/7 community support and ongoing feedback and education through our private members only Facebook group.
Of course $3,000 is no small amount of money but compared to the opportunity cost of not having this information it’s a small investment to make. If you follow these principles and ideas it will help you sell more copies than you would on your own, we’re sure of that. You will not only make this money back in product sales, but it will almost certainly increase the fees of your other services and massively increase the overall exposure that you’ll receive for the rest of your career.
This is a chance to invest a little bit of money into something that will be giving you returns for the rest of your life. Not only in money but in impact.
For the foreseeable future, our live events will be held virtually and in small group fashion. Our format is the same, our content is the same but we will be meeting online vs in person until further notice. That means less travel, learning in your sweats and you get to choose your own snacks. There’s an upside to meeting virtually but we do hope to see you in person again soon. We will continue to offer virtual live events once we start meeting in person again, so you will have the option to attend virtually or in Nashville, TN!
Our live events are $3,000 per personal brand (individual).
Yes, we do. We offer 3 different ways of getting the same information so you can decide what path is best for you. Our 1-on-1 coaching program includes access to our events, virtual learning series and a personal brand strategy coaching call every month.
Hear more about our coaching program from Investor, Real Estate Agent, Author and Speaker Keir Weimer
We can help with that too. If a group setting is not for you, we offer this same curriculum as a 1-on-1 strategy session. Same content, same duration, different format. These can be structured in both virtual or in person environments and in ½ day, full day or 2 day sessions.
Yes. These individuals could be members of your team, your spouse, business partner, marketing manager, editor, agent, etc. if they are coming with you as a part of your personal brand.
In fact, check out this video from one of our client’s key staff members to hear what they have to say about attending with you >> Media Director, Peter Frelik
It is $500 per add-on ticket. You can add up to 3 “add ons” per full priced ticket.
We begin at 9am CT and end at 5pm CT
These are workshop style events so please do not schedule meetings or calls during these events. This is time to work on your personal brand.
We cover 6 content topics for every 2-day event. These topics are broken up into 3 parts: teaching, doing, coaching. Each event has a lead presenter and co presenter as well as a team of strategists to support the small group workshops. You will be assigned a personal brand strategist to your table (1:6 ratio) to help guide you as well as give you feedback, coaching and support throughout the event.
Our events have a 50-attendee max limit. Each attendee will receive a comprehensive workbook and access to the event recording.
Regardless of where you are in your journey (brand new or established) we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. This is the foundation in which everything is built.
Typically speaking, everyone we work with starts with our Phase 1 Branding series with our Finding Your Brand DNA event being first. That is the normal first step and from there, we will be able to work with you and help guide on what additional events may be best for you.
However, if you need more input upfront please email us at [email protected] and someone from our events team will be happy to connect with you ASAP.
That’s ok. We have plenty of options. Our live events are offered in course format. You can learn more about our Online Courses here.
And, we can also accommodate your calendar by scheduling a 1-on-1 personalized version of our live event. We use the same event curriculum but tailor this is a very intimate setting with just you, your team and our team of strategists.
If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP.
We sure do! We host dozens of live events every year, but we also offer personal brand coaching, 1-on-1 strategy sessions, 12 different online courses, a virtual membership program as well as keynote speaking.
Possibly. There are occasions where it may make more sense for an organization to host their own event to keep a consistent and congruent strategy amongst many individuals. We have done this and will continue to do this when and where it makes sense for both parties.
If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP.
Because we offer so many live event date options all tickets are non-refundable, but they are transferable to other events, other dates or even other people.
Sure! The more the merrier. But we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. You can attend as few or as many events as you like. We also offer all our live events in course format and in a 1-on-1 personalized format. You will get the most bang for your buck by being a part of our personal brand coaching program which includes access to our live events. Learn more about it here.
No, we do not. However, if you are a current client, we do offer a 20% discount on live event tickets.
Our coaching programs include live events so if you think you will attend more than 1 you should check out our on-going services. Learn more >>
You can also purchase any of our live events as a course. Learn more >>
We want that for you. We know that having one bestselling book can completely reshape the trajectory of a person’s entire career and increase their ability to make a massive positive difference in the world. Your book placed into the right hands can change someone’s life and the ripple effect from there can be astronomical.
We created this event because we know what it feels like to be you and have that dream. We still remember, very vividly, what it’s like to have such a big goal but feel completely clueless and overwhelmed at what steps we should take to make that a reality.
We know there are so many other people out there promoting various marketing strategies, promotion tactics, and bestseller list secrets but we also know much of this is coming from people who have never actually proven this kind of result and track record for themselves.
We also hear stories time and time again, from our clients, of how they have spent tens of thousands of dollars on PR firms, publishers, and supposedly credible consultants on Facebook ads, funnels, and a myriad of other things they we’re told and convinced would be the “thing” to get them to bestseller status only to realize that wasn’t the case.
We want to show you what it really takes and exactly how you can get there. We want you to feel empowered, confident and clear about how you can take matters into your own hands and radically increase the likelihood of your book hitting bestseller status and getting your message into the hands of the people you were meant to serve. It is time to develop a plan that launches your book into world with tenacity.
Brand Builders Group is a personal brand strategy firm that helps speakers, authors, influencers, and entrepreneurs clarify their positioning, expand their reach, and grow their revenue.
Our methodologies, frameworks, and teachings are based on our personal track record of releasing New York Times bestselling books, giving viral TED talks, building 8-figure businesses, amassing millions of online followers, hosting top-ranked podcasts, and creating Hall of Fame Keynote Speakers.
Our insights have been featured by Wall Street Journal, Fox News, Forbes, Fortune, Fast Company, Inc, SUCCESS, CNN, and Entrepreneur Magazine. We are uniquely positioned to support personal brands with both world-class strategy and execution ready monetization plans.
Get our “30 Step Launch List” before launching any book, product, course, or service.
This is a must-have list for anyone who wants to see stellar results right out of the gates. We cover what you should be doing pre-launch, during launch, and post-launch.
Let us help you avoid making simple mistakes while also giving you a clear 30 step strategy to maximize efforts and impact with any launch.
Earnings Disclaimer. RESULTS ARE NOT GUARANTEED. Any statement made on the website or in the program regarding income or earnings are provided as examples only, and do not guarantee you future earnings or income. Please note that the stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results may vary, and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. The use of any products or services offered through Vaden Enterprises, LLC should be based on your own due diligence. You agree that we at Vaden Enterprises, LLC (including sponsors, promoters, advertisers or affiliates), are not responsible for the success or failures you experience in your personal or business life.