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Insights on how to build and monetize a personal brand.

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4 Apps You Need for Video Content

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It is well known that video content is getting more attention, views, and feedback than ever before.  This means you definitely want to be putting out content in video format as much as possible.  The reason many of us don’t is because we don’t know how to do so…

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Identifying Your Uniqueness

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Hey Brand Builders! Personal Brand Strategist, Elle Petrillo here with Brand Builders Group.   One of the big things that we tend to struggle with internally is what makes us different. We all have heard there’s not a unique, original thought out there. Everything’s been said, everything’s been done,…

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Content Creation: Behavior Drivers

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Have you ever walked away from a personal development, motivational, inspirational type book and thought, “That book could have been better” but you weren’t sure exactly what it was that you didn’t love about it?   Or, have you ever seen a speaker and the feedback you had…

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What I Learned from Lewis Howes about Starting Podcasts

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There are over 700K podcasts in the world, the great podcasts are started with purpose.   Here are just a few of the things I learned from one of the best podcasters out there today, Lewis Howes.  Lewis is the host of The School of Greatness. Be sure to…

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Quick Lowdown on Tik Tok

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What is Tik Tok? A platform that you can create 15 second videos.  The key is to be creative!   TikTok Stats 41% of Tik Tok users are between 16 – 24 years old 56% are male, 44% are female Available in 155 countries (Eastern audiences use Douyin) Huge…

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An Introduction to Podcasting Strategy: Part 2

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This post is a continuation of ‘An Introduction to Podcasting: Part 1.’ As a recap, the first 3 strategical pieces of starting a Podcast are:   Premise – the purpose of your podcast Outline – your overall structure Dollars – your monetization plan.   Now we are introducing…

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An Introduction to Podcasting Strategy: Part One

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Podcasts are listened to by approximately 90 million Americans every month and over $250 million in revenue is generated by podcasts every single month. This is a market that has been growing consistently while providing a reachable platform for you to share your message AND the best part is…

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Influential Personal Brand Free Online Summit

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Ever wished you could be personally mentored by New York Times bestselling authors, Hall of Fame Speakers, TV Personalities, Social Media Celebrities and Podcast Icons to help you build your own personal brand?   Of course! We all do! But the problem is that everyone asks them for “coffee…

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