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Social Media Optimization

Why You Need a Video Funnel

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There are many parts to building a brand that is designed for monetization that is not exciting or sexy.  One of these parts is building out your video funnel.  In fact, it is so not appealing that many people skip over it entirely.  But that is a costly…

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What I Learned from Lewis Howes about Starting Podcasts

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There are over 700K podcasts in the world, the great podcasts are started with purpose.   Here are just a few of the things I learned from one of the best podcasters out there today, Lewis Howes.  Lewis is the host of The School of Greatness. Be sure to…

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Quick Lowdown on Tik Tok

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What is Tik Tok? A platform that you can create 15 second videos.  The key is to be creative!   TikTok Stats 41% of Tik Tok users are between 16 – 24 years old 56% are male, 44% are female Available in 155 countries (Eastern audiences use Douyin) Huge…

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Managing the Beast that is Social Media and Making it Work for You with Jon Acuff: Recap Episode

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On this special recap edition of the Influential Personal Brand Podcast, we give you our biggest highlights from the recent interview with Jon Acuff. Jon is a New York Times bestselling author who has helped some of the biggest brands in the world tell their story, and he is…

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Instagram Is Doing You A Favor

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The big news right now is that Instagram will soon start hiding likes on photos and videos in your feed. You will still be able to see how many likes your posts get, but you won’t see that information on others’ posts. And, in turn, they won’t see it…

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Influential Personal Brand Free Online Summit

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Ever wished you could be personally mentored by New York Times bestselling authors, Hall of Fame Speakers, TV Personalities, Social Media Celebrities and Podcast Icons to help you build your own personal brand?   Of course! We all do! But the problem is that everyone asks them for “coffee…

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4 Keys To Making Your Personal Brand Come Alive

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I don’t know about you guys, but there is no shortage of tips and tricks and technology solutions out there today and frankly, it can be overwhelming, right? Today I want to take you through four key components that are really foundational to understand as you’re looking to build…

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Why Should I Care About Building a Personal Brand When My Business Is Already Doing Well?

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Hey there. I am Elyse Archer, your founding team member and personal brand strategist with Brand Builders group and today I wanted to share with you a great question that came up this past Friday.   If everything is already going really well in my business, why does it…

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Tool Tip: Clip App

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Hi Everyone. So I just wanted to share with you one of my favorite tools lately that I’ve been using. And for the iPhone users, this is already built into your phone, which is super awesome!   This app is called Clips. So if you just go…

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It’s Not “Who You Know” It’s Who You Are

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Ever notice how some people are super well connected? What’s their secret? They must be attending every networking event on the planet!   Having great business relationships is about more than ‘who you know’, it’s about who you are, how you show up and what you do. When you’re…

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