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Author: Kristen Hartnagel

What’s in a Name?

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When it comes to titles, we see some common mistakes. In fact, we’ve made a few ourselves. Don’t learn the hard way! As they say, you can only make ONE first impression!   Obviously, there are exceptions, but if your title can pass these 5 title tests, you’re more likely…

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Be A Magnet Not A Megaphone

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The problem you solve becomes the filter through which all your messaging must pass, your litmus test so to speak.

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