There’s no secret to crafting an effective marketing strategy — the best marketers build their brands and drive sales by combining offline and online practices. This is one of the key takeaways from our conversation with Stacy Tuschl, creator of the Foot Traffic Formula.

 

This recap episode, we highlight many of Stacy’s other insights, including how mastering as many marketing strategies as you can will help you expand your impact. Following this, we talk about the importance of never comparing your marketing journey to others. It’s about slow and consistent progress as you bulk up your skill set. We then dive into specifics on where Stacy gets all of her traffic from, why you should hone your service offerings and marketing funnel, and how you can get paid to be put in front of someone else’s audience.

 

Throughout the episode, we touch on online and offline traffic and compare their differences. One of our final takeaways, Stacy emphasizes the point that successful marketing means, “Doing what you need to do, not what you’ve always done.” Tune in to hear how you can blend online and offline marketing strategies as we recap Stacy’s genius Foot Traffic Formula.

 

 

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

Key Points From This Episode:

 

  • How Stacy’s marketing plan blends both online and offline strategies.

 

  • The importance of mastering as many marketing strategies as possible.

 

  • Not comparing yourself to others and understanding that marketing is a journey.

 

  • Hear Stacy’s top three sources that account for all her traffic.

 

  • Establishing a clear service offering and marketing funnel before focusing on traffic.

 

  • Rory shares the secret of “Get paid traffic” and the power of speaking and book deals.

 

  • How brick and mortar marketing work ‘faster’ than digital marketing.

 

  • Focusing on following current best practices and not doing what you’ve always done.

 

and so much more!

 

 

See Also: Blogging: The Gift that Keeps Giving with Elizabeth Rider

 

 

 

Tweetable Moments

“It doesn’t matter how big you are. We have to, over time, master as many marketing strategies as we can possibly can.” — @roryvaden  [0:03:36]

It doesn’t matter how big you are. We have to, over time, master as many marketing strategies as we can possibly can. — @roryvaden @stacytuschl #personalbranding #influentialpersonalbrand #brand #podcast #marketing #business… Click To Tweet

 

“Offline marketing is still the fastest path to cash in the short-term.” — @roryvaden  [0:13:14]

Offline marketing is still the fastest path to cash in the short-term. — @roryvaden @stacytuschl #personalbranding #influentialpersonalbrand #brand #podcast #marketing #business http://brandbuildersgroup.com/blog Click To Tweet

 

“Marketing means doing what you have to do, not what you want to do, or what you used to do. It’s what you should be doing, today.” — @roryvaden  [0:16:05]

Marketing means doing what you have to do, not what you want to do, or what you used to do. It’s what you should be doing, today. — @roryvaden @stacytuschl #personalbranding #influentialpersonalbrand #brand #podcast #marketing… Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

 

About Stacy Tuschl

Stacy Tuschl has made a name for herself as an expert in growing small businesses. Put it this way, Stacy started her own business at the age of 18 in her parents’ backyard and turned that company into a million dollar business she still runs today (The Academy of Performing Arts has two locations in her home state of Wisconsin). In addition to being a Small Business Growth Coach, Stacy is a bestselling author, and founder of the Foot Traffic Formula – helping small businesses around the world get more customers in the door, more profit in their pocket and more happiness in their homes.

When local area businesses started asking Stacy how she grew her company so rapidly, it sparked the inspiration needed to launch The Foot Traffic Podcast. Her podcast now has almost 700,000 downloads and is frequently on the top 100 of all management and marketing on iTunes.

Stacy was recently named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration. She was featured in Inc. Magazine as one of the top 10 podcasts for moms looking to grow a thriving business and has also been featured in the Huffington Post and popular podcasts like Online Marketing Made Easy with Amy Porterfield, Eventual Millionaire, and Social Media Marketing.

 

 

Links Mentioned:

Stacy Tuschl — https://stacytuschl.com/

Stacy Tuschl on Twitter — https://twitter.com/stacytuschl

The Foot Traffic Podcast— https://stacytuschl.com/podcast/

Dave Ramsey — https://www.daveramsey.com/

Shark Tankhttps://abc.com/shows/shark-tank

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

Click the link below to listen and subscribe!

 

 

We will give you free 30-day access to 25 of our most popular interviews on video in your own private members-only area. So go right now, rate us, review us and then send a screenshot of it to [email protected] and we’ll get you set up with free access to our most popular videos interviews all in one place. Also, just please share, share, share this podcast with anyone who you think might enjoy it. 

 

And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

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