Growing a local brick and mortar business comes with a unique set of challenges, especially as the pandemic is causing a shift into online spaces. Entrepreneurs need a proven method to help them carve their niche into the marketplace. Enter the Foot Traffic Formula, the genius marketing strategy developed by business expert and best-selling author Stacy Tuschl, today’s guest.

 

Stacy starts the conversation by talking about how she started her dance business from a backyard before developing it into a brick and mortar service. We dive into the advantages of brick and mortar, including your deeper connection with customers.

 

Stacy then discusses what her marketing looks like and the tools that she uses to reach customers. After touching on the challenges of fighting for keywords, we chat about how Stacy’s strategies have worked equally well for online businesses. She shares what platforms she’s looking to expand into and why she wants to pioneer podcasting for local businesses. The elephant in the room, Stacy explains what she’s done to pivot her brick and mortar business during the COVID pandemic.

 

Near the end of the episode, Stacy reflects on the importance of diversifying your offerings and why competitors help you stay at the top of your game. Tune in for more of Stacy’s insights into building a successful brick and mortar business.

 

 

 

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

Key Points From This Episode:

 

  • Introducing business expert Stacy Tuschl, creator of the Foot Traffic Formula.

 

  • Hear Stacy’s story as an 18-year brick and mortar store-owner.

 

  • How to get people into your retail business; Stacy shares premium advice.

 

  • Getting to customers faster through physical stores.

 

  • What a successful brick and mortar store’s marketing looks like.

 

  • Pivoting from offline to online marketing and the power of referral programs.

 

  • The value of SEO, Google My Business, and Google Ad Words.

 

  • Why Stacy’s brick and mortar strategies work equally well for online businesses.

 

  • Exploring other platforms to market your online and offline business.

 

  • What Stacy did to move her brick and mortar services online due to the pandemic.

 

  • Building your business to not have “all of your eggs in one basket.”

 

  • Specifics on how Stacy adapted her dance classes for online spaces.

 

  • How your competition can make you stronger; it keeps you at the top of your game.

 

and so much more!

 

See Also: Blogging: The Gift that Keeps Giving with Elizabeth Rider

 

 

Tweetable Moments

“One of our best sources to this day is having a referral program. They’re either coming to us from a Facebook ad, a Google search, or a friend referred them.” — @stacytuschl [0:11:14]

One of our best sources to this day is having a referral program. They’re either coming to us from a Facebook ad, a Google search, or a friend referred them. — @stacytuschl #personalbranding #influentialpersonalbrand #brand… Click To Tweet

 

 

“When I started my online business and I was struggling, I had to focus on what made me successful in my first business. I ended up duplicating my brick and mortar strategies online.” — @stacytuschl [0:16:06]

When I started my online business and I was struggling, I had to focus on what made me successful in my first business. I ended up duplicating my brick and mortar strategies online. — @stacytuschl #personalbranding… Click To Tweet

 

 

“When COVID hit, I went to my brick and mortar store that day and said, ‘We are immediately going virtual. We are going to have Zoom classes.’” — @stacytuschl [0:20:15]

When COVID hit, I went to my brick and mortar store that day and said, ‘We are immediately going virtual. We are going to have Zoom classes.’ — @stacytuschl #personalbranding #influentialpersonalbrand #brand #podcast #marketing… Click To Tweet

 

 

“We can’t have all of our eggs in one basket. In one type of product — in-person service-based businesses. It was scary to realize how fragile that was.” — @stacytuschl [0:21:26]

We can’t have all of our eggs in one basket. In one type of product — in-person service-based businesses. It was scary to realize how fragile that was. — @stacytuschl #personalbranding #influentialpersonalbrand #brand #podcast… Click To Tweet

 

 

“I’m always looking and investing and researching. And that’s what you have to do because there are competitors everywhere. You’ve got to stay on the top of your game.” — @stacytuschl [0:24:22]

I’m always looking and investing and researching. And that’s what you have to do because there are competitors everywhere. You’ve got to stay on the top of your game. — @stacytuschl #personalbranding #influentialpersonalbrand… Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About Stacy Tuschl

Stacy Tuschl has made a name for herself as an expert in growing small businesses. Put it this way, Stacy started her own business at the age of 18 in her parents’ backyard and turned that company into a million dollar business she still runs today (The Academy of Performing Arts has two locations in her home state of Wisconsin). In addition to being a Small Business Growth Coach, Stacy is a bestselling author, and founder of the Foot Traffic Formula – helping small businesses around the world get more customers in the door, more profit in their pocket and more happiness in their homes.

When local area businesses started asking Stacy how she grew her company so rapidly, it sparked the inspiration needed to launch The Foot Traffic Podcast. Her podcast now has almost 700,000 downloads and is frequently on the top 100 of all management and marketing on iTunes.

Stacy was recently named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration. She was featured in Inc. Magazine as one of the top 10 podcasts for moms looking to grow a thriving business and has also been featured in the Huffington Post and popular podcasts like Online Marketing Made Easy with Amy Porterfield, Eventual Millionaire, and Social Media Marketing.

 

 

Links Mentioned:

Stacy Tuschl — https://stacytuschl.com/

Stacy Tuschl Twitter — https://twitter.com/stacytuschl

The Foot Traffic Podcast— https://stacytuschl.com/podcast/

University of Wisconsin-Milwaukee — https://uwm.edu/

Julia Solomon — https://www.juliesolomon.net/

Clint Salter — https://clintsalter.com/

Google My Business — https://www.google.com/business/

Target — https://www.target.com/

Amanda Tress — https://www.amandatress.com/

Google Ad Words — https://ads.google.com

Rick Steele — https://www.linkedin.com/in/rickhsteele/

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

Click the link below to listen and subscribe!

 

 

We will give you free 30-day access to 25 of our most popular interviews on video in your own private members-only area. So go right now, rate us, review us and then send a screenshot of it to [email protected] and we’ll get you set up with free access to our most popular videos interviews all in one place. Also, just please share, share, share this podcast with anyone who you think might enjoy it. 

 

And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

Share this post
  • 7
  • 3
  • 2
  • 3
  •  
  •  
    15
    Shares