Today we present you with the highlights and key learnings from our incredible episode with leading generational researcher, author, and speaker Jason Dorsey. We open by talking about how Jason built his success on research and how the more data he collected, the more in demand he became. As Jason has differentiated his business through researching Millennials and Generation Z, host Rory emphasizes that while new generational trends emerge, that research is a timeless expertise.
A significant insight, we focus on why you need to understand the content needs of each generation to effectively sell your products before touching on how Generation Z resonates with video content. Later, Rory provides listeners with tips on adapting your content to video. We then discuss how data on its own isn’t enough to reach people — you need to translate that data into a story that people can emotionally connect with.
Near the end of the episode, we share how you can start producing research without spending any money. Tune in to hear more on Gen Z, getting into the research game, and our conversation with the brilliant Jason Dorsey.
Millenials vs. Generation Z
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Key Points From This Episode:
- How Jason’s company became more in-demand the more research and data they gathered.
- Rooting your expertise in research, a skill set that’s always relevant.
- Distinguishing yourself in a crowded market through your research.
- The importance of understanding and adapting to different generations.
- Why data isn’t good enough; you need to turn it into a story that can connect with your audience.
- Connecting with Gen Z through video content, with tips on adapting written content.
- Boosting your profile as a thought leader by using third-party research.
and so much more!
“If you feel like you’re in a crowded market, research and data can give you a competitive advantage.” — @aj_vaden [0:05:20]If you feel like you’re in a crowded market, research and data can give you a competitive advantage. — @aj_vaden @jasondorsey #personalbranding #influentialpersonalbrand #brand #podcast #research #speaker #millenials #research… Click To Tweet
“Knowing who the next generation is, adapting what you do, and not being frustrated is needed to stay relevant.” — @roryvaden [0:06:07]Knowing who the next generation is, adapting what you do, and not being frustrated is needed to stay relevant. — @roryvaden @jasondorsey #personalbranding #influentialpersonalbrand #brand #podcast #research #speaker #millenials… Click To Tweet
“The data itself isn’t good enough. It’s how you take that data and turn it into stories that have an emotional connection. That is true thought leadership.” — @aj_vadenThe data itself isn’t good enough. It’s how you take that data and turn it into stories that have an emotional connection. That is true thought leadership. — @aj_vaden @jasondorsey #personalbranding #influentialpersonalbrand #brand… Click To Tweet
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About Jason Dorsey
Jason Dorsey is the most sought-after Gen Z, Millennial, and generational keynote speaker, strategic advisor, and global researcher.
Jason’s passion is solving generational challenges for leaders using his unique research discoveries. He delivers results through his acclaimed keynote presentations, strategic advisory work, and unique behavioral research. His talent is applying insights from his 65+ research studies with his frontline experience working with over 700 clients to uncover specific, new solutions that drive measurable results. He’s funny, too.
Jason has been featured on 200+ TV shows, including 60 Minutes, 20/20, The Today Show, CNN, CNBC, and The Early Show. Adweek calls Jason a “research guru” and The New York Times featured him in its cover story on marketing to Millennials. Jason is known for discovering Millennials are breaking into two generations: Mega-llennials and Me-llennials. His newest book for leaders, Zconomy: How Gen Z Will Change the Future of Business–and What To Do About It, will be released in September 2020 by HarperCollins.
Jason Dorsey — https://jasondorsey.com/
Jason Dorsey on Twitter — https://twitter.com/jasondorsey
Jason Dorsey Newsletter — https://jasondorsey.com/newsletter/
Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It — https://amzn.to/3ceVCYw
Zconomy Website — https://zconomy.com
Denise Villa — https://denisevilla.com/
Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com
Take The Stairs — https://amzn.to/2ZAJNUS
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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.
Connect With Rory
Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.
Connect with AJ
AJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.
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