Without the right research, no one knows how to sell across the generation line. Instead, many companies rely on myths, like that Generation Z doesn’t like to communicate — they do, they just prefer to text. Today we speak with Jason Dorsey, a leading generational researcher and speaker, about why research will give you a competitive advantage.

 

He also shares his insights into Generation Z, a group that is already upsetting the marketplace. We open the conversation by chatting about his background and the work that his research firm does in providing top companies with data-driven analysis. Jason highlights the importance of distinguishing yourself in the market and how research can empower your problem-solving ability. We dive more into the incredible value of research in helping brands build trust and drive their influence, especially if you’re aiming to become an industry thought leader.

 

A key theme this episode, Jason explores how Generation Z and Millennials require different approaches before sharing his ‘dos and don’ts’ of appealing to Generation Z. All the big players make data-driven decisions, and many of them use Jason’s research, so tune in to hear how research can grow your brand.

 

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

Key Points From This Episode:

 

  • Introducing Jason Dorsey, world-leading generational researcher and speaker.

 

  • Hear about Jason’s journey from speaking for free to keynoting stadium-sized events.

 

  • Jason’s work as a researcher and what separates him from other thought leaders.

 

  • Owning your data and the importance of being unique within the marketplace.

 

  • How Generation Z and Millennials are “upending every major industry.”

 

  • Separating generational truth from myth to help people make the right decisions.

 

  • The difference between data and research and what good research looks like.

 

  • How research can give you a competitive advantage in a crowded marketplace.

 

  • Turning third-party research into an actionable story to position yourself as a thought leader.

 

  • The importance of being transparent with your methodology.

 

  • Why people misunderstand the characteristics of Gen Z and Millenials.

 

  • Jason shares the dos and don’ts of appealing to the Gen Z market.

 

  • How generations are marketing clues, not boxes; understanding the clues will help accelerate your brand.

 

  • Why Gen Z and Millennials are so fundamentally different.

 

and so much more!

 

See Also: Get Your Foot in the Door and Kick it Down with Paula Faris

 

 

 

Tweetable Moments

“The more data that we collected that was our own, the more people came to us for that information. For that insight.” — @jasondorsey [0:07:43]

The more data that we collected that was our own, the more people came to us for that information. For that insight. — @jasondorsey #personalbranding #influentialpersonalbrand #brand #podcast #research #speaker #millenials… Click To Tweet

 

“The easiest way to understand what’s going on in an industry that you want to be an expert in is to look at all the third-party research that other people have paid for.” — @jasondorsey [0:15:41]

The easiest way to understand what’s going on in an industry that you want to be an expert in is to look at all the third-party research that other people have paid for. — @jasondorsey #personalbranding #influentialpersonalbrand… Click To Tweet

 

“Generations are clues and not boxes. But they’re powerful clues that allow you to connect with, build trust, and drive influence. If you can do that, then you can grow your brand faster.” — @jasondorsey [0:27:13]

Generations are clues and not boxes. But they’re powerful clues that allow you to connect with, build trust, and drive influence. If you can do that, then you can grow your brand faster.” — @jasondorsey #personalbranding… Click To Tweet

 

“What worked with Millennials doesn’t work with Gen Z. They aren’t Millennials 2.0. They don’t remember a time before social media.” — @jasondorsey [28:17]

What worked with Millennials doesn’t work with Gen Z. They aren’t Millennials 2.0. They don’t remember a time before social media.” — @jasondorsey #personalbranding #influentialpersonalbrand #brand #podcast #research #speaker… Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About Jason Dorsey

Jason Dorsey is the most sought-after Gen Z, Millennial, and generational keynote speaker, strategic advisor, and global researcher.

 

Jason’s passion is solving generational challenges for leaders using his unique research discoveries. He delivers results through his acclaimed keynote presentations, strategic advisory work, and unique behavioral research. His talent is applying insights from his 65+ research studies with his frontline experience working with over 700 clients to uncover specific, new solutions that drive measurable results. He’s funny, too.

 

Jason has been featured on 200+ TV shows, including 60 Minutes, 20/20, The Today Show, CNN, CNBC, and The Early ShowAdweek calls Jason a “research guru” and The New York Times featured him in its cover story on marketing to Millennials. Jason is known for discovering Millennials are breaking into two generations: Mega-llennials and Me-llennials. His newest book for leaders, Zconomy: How Gen Z Will Change the Future of Business–and What To Do About It, will be released in September 2020 by HarperCollins.

 

 

Links Mentioned:

Jason Dorsey — https://jasondorsey.com/

Jason Dorsey on Twitter — https://twitter.com/jasondorsey

Jason Dorsey Newsletter — https://jasondorsey.com/newsletter/

Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It https://amzn.to/3ceVCYw

Zconomy Website — https://zconomy.com

Denise Villa — https://denisevilla.com/

The Center for Generational Kinetics — https://genhq.com/

Barbara Bush — https://www.britannica.com/biography/Barbara-Bush

60 Minutes — https://www.cbsnews.com/60-minutes/

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

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