It’s a revelatory moment — finding that one core message to build your business around. Today we speak with Dan Miller, a New York Times bestselling entrepreneur and the author of 48 Days to the Work You Love. A personal branding pioneer, Dan shares how he created his wildly successful business around his 48-Day concept. A concept that he developed while offering career coaching at Sunday church.

 

We then talk about Dan’s business model that ranges from offering one-on-one coaching and affiliate commissions to hosting events at his farm. Diving deeper into his subscription-based online community, Dan discusses what his community looks like, the services that he provides them, and how it provides a linear income while requiring very little of his time. We chat about how Dan evolved his brand and his strategy of making products based on his customer’s problems.

 

We ask Dan about his audience engagement and he explores how he built long-term trust through intentional and organic engagement. As Dan says, he prefers being the tortoise over being the hare. After talking about his lifestyle, Dan reflects on loving your work while being strategic with your time, and the link between having the right system in place and achieving success.

 

A man ahead of his time, tune in to hear how Dan Miller turned his core message into a flourishing multi-million dollar brand.

 

Business Model

 

 

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

Key Points From This Episode:

 

  • How Dan Miller became who he is today — it all began as a Sunday School class.

 

  • Recognizing the need to stand out and building your brand awareness.

 

  • The importance of having one core message to create your business around.

 

  • Dan shares specifics on his business model and journey so far.

 

  • Increasing your brand impact by fostering relationships.

 

  • Hear why Dan is most excited about his online community.

 

  • What Dan offers to his online community; his courses and more.

 

  • Evolving your business with time and aiming to solve your customer’s problems.

 

  • Understanding your zone of genius and how it can fuel your business.

 

  • Avoiding volatility by generating long-term and organic engagement.

 

  • Loving work while being strategic with your time.

 

and so much more!

 

See Also: The Battle Against Reactive Busyness with Juliet Funt

 

 

 

Tweetable Moments

 

“I built everything to come back to that core message. And that’s important — have one core message, not ten. One.” — Dan Miller [0:07:07]

I built everything to come back to that core message. And that’s important — have one core message, not ten. One. — Dan Miller #personalbranding #influentialpersonalbrand #brand #podcast #businesstips #message… Click To Tweet

 

“If three people ask me the same question, I create a product to solve that.” — Dan Miller [0:16:52]

If three people ask me the same question, I create a product to solve that.” — Dan Miller #personalbranding #influentialpersonalbrand #brand #message #podcast #businesstips http://brandbuildersgroup.com/blog Click To Tweet

 

“I’ve always enjoyed working. I hope that the day I die, that I write three new chapters in my current book in the morning, and then go to my funeral in the afternoon.” — Dan Miller [0:24:48] 

I’ve always enjoyed working. I hope that the day I die, that I write three new chapters in my current book in the morning, and then go to my funeral in the afternoon. — Dan Miller #personalbranding #influentialpersonalbrand #brand… Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About Dan Miller

Dan is the author of the New York Times best-selling 48 Days To The Work You Love, No More Dreaded Mondays and Wisdom meets Passion. He has been a guest on CBS’ ‘The Early Show,’ MSNBC’s ‘Hardball with Chris Mathews, and the Dave Ramsey Show. Dan has spoken at the White House Christian Fellowship, and is in high demand as an expert on new opportunities in today’s changing workplace.  His 48 Days Podcast consistently ranks in the top 3 under Careers on iTunes, and the 48DaysEagles.com community is viewed as an example around the world for those seeking to find – or create – work they love.  Dan has been married to Joanne for over 52 years.  They have three grown children (who all host podcasts) and seventeen grandchildren and live on 9 beautiful acres in rural Franklin Tennessee.  

 

 

Links Mentioned:

Dan Miller — https://www.48days.com

48 Days Bonus Link — https://www.48days.com/rory/

48 Days Podcast — https://www.48days.com/listen/

48 Days to the Work You Love: Preparing for the New Normal https://amzn.to/3icw2pk

No More Dreaded Mondays: Fire Yourself -- And Other Revolutionary Ways to Discover Your True Calling at Work https://amzn.to/328y5oL

Wisdom Meets Passion https://amzn.to/2GAt3ZW

Hardball with Chris Matthews — https://www.msnbc.com/hardball

Dave Ramsey — https://www.daveramsey.com/

Ray Edwards — https://rayedwards.com/

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

Click the link below to listen and subscribe!

 

 

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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

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