Ever feel like your personal brand’s message is just blending in with the rest of the crowd, and it’s so hard to get engagement or traction with your content?
Being able to clarify and articulate how you are unique is one of the best ways to rise above the noise, but figuring out what makes you unique is easier said than done!
In today’s video I’m sharing with you two ways you can uncover your uniqueness and help your brand’s message be heard! Shout out to Sally Hogshead and Larry Winget for their ideas, which contributed to this video!
Connect with Elyse
Elyse Archer is a founding team member and Personal Brand Strategist with Brand Builders Group whose insights have been featured major media including Forbes and Inc. She is a keynote speaker and host of the Instant Impact podcast. She shares best practices from top business leaders who have created extraordinary relationships and results in less time. With a degree in Journalism from UNC-Chapel Hill and over 10 years experience in the digital marketing industry, Elyse leverages her background to help people position themselves as thought leaders in their space. Visit ElyseArcher.com for more.
Hey there, I believe Starcher personal brand strategist and video lead generation expert. And today I want to talk with you about a really critical piece of building your personal brand, which is how to clarify your brand’s uniqueness. And this is so important because today it’s not enough to just be better than somebody else. You know, there’s always going to be somebody who is better than you, and there’s probably always going to be somebody who’s worse than you at what you do.
And it can be really hard to figure out on your own, but it’s something that I wanted to share with you. Just a couple of different ways you could go about figuring out the first step is you’ve got to clarify, what is your uniqueness? Then once you’re clear on that, you have to articulate it.
And my perspective, my solution on it is actually generosity. It’s giving more of yourself because when you’re focused on giving and being generous, you can’t actually feel that fear, that insecurity that comes when you’re self focused. So for me, my personal brand uniqueness is generosity, or it could even be a unique way that you go to the market.
So it could be a unique way that you’d have your business model as well. It’s a little bit different, but figuring out your uniqueness is such a critical piece to building brand. And again, once you’re clear on that, once you clarify your uniqueness, then you’ve got to articulate it in your messaging and marketing. And you’ve also got to live it as well, live it out so that people really see it and feel it from you.
And you can get signed up for that. Call it free brand called.com/ea again, free brand called.com/va. But other than that, I hope this was helpful and of service to you. If you get signed up for the call, can’t wait to hear how it goes and let me know what questions you have in the comments below and what you want to see more video content on.
Speaker 2: (04:08)