Welcome to another recap episode. Today we dive into the key points from our discussion with data wizards AJ Yoger and Meagan Connell. Many brands make decisions based on emotion or what other people are doing. Our first take away is that information is the new competitive advantage, especially as basing your decisions on data is what separates real entrepreneurs from the rest. We then focus on the importance of getting your tracking right as the first key step in building your data strategy.


From tracking, we talk about knowing your predictable levers and learning which areas you can zone in on to get the results that you want. Highlighting a crucial distinction, we talk about the differences between growth and scale and how data can help brands eliminate waste. Nerds have taken over the world. Join us for this recap episode and learn how your business can benefit from the leveraging data 


To learn more about how to build and monetize your personal brand, click here to request a free strategy call



Key Points From This Episode:


  • Why improving your data game will give you a massive competitive advantage.


  • The importance of tracking data — “if it hasn’t been tracked then it doesn’t exist.”


  • Understanding your ‘predictable levers’; knowing what you can focus on to get results.


  • How data-driven decision-making separates 8-figure entrepreneurs from the rest.


  • Growth versus scale and knowing where you are in your own business pattern.


  • How the Brand Builders Group uses data dashboards to track all aspects of their business.


and so much more!


See Also: Using Data to Make More Money with AJ Yager and Meaghan Connell



Tweetable Moments

“Information is the new competitive advantage.” — @aj_vaden [0:03:02]

Information is the new competitive advantage. — @aj_vaden #personalbranding #data #analytics #influentialpersonalbrand #personalbranding #brand #podcast http://brandbuildersgroup.com/blog Click To Tweet



“Real entrepreneurs make data-driven decisions. They look at the metrics. And often we don’t run personal brands like real businesses.” — @roryvaden [0:06:18]

Real entrepreneurs make data-driven decisions. They look at the metrics. And often we don’t run personal brands like real businesses. — @roryvaden #personalbranding #data #analytics #influentialpersonalbrand #personalbranding… Click To Tweet



To learn more about how to build and monetize your personal brand, click here for our free video course


About AJ Yager


An Amazon best selling author, host of the DataRich Podcast and expert in digital marketing, AJ has founded 8 different successful companies over the course of his life and today he works all over the world. He is NLP, Domo, and Grow certified and has been featured in Business Week magazine, Inc Magazine, CNN and was voted Top 30 Under 30.


About Meaghan Connell

Meaghan is the example of eliminating resource waste and optimizing performance through knowledge, information and data. An international speaker, featured in dozens of online and print media, expert in reducing resource waste by capitalizing on information intelligence, certified in implementing both Grow and Domo Business Intelligence platforms.




Links Mentioned:

AJ Yager — http://ajyager.com/

Meaghan Connell — https://www.linkedin.com/in/meaghanconnell/

Praxis Metrics — https://www.praxismetrics.com/

How to 10X Your Business with Data Webinar: https://bit.ly/302GrNG

Praxis Brand Builders Group — http://www.praxis.brandbuildersgroup.com/

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS




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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.


Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.



Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.



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