In this video, Elyse Archer, Branding Expert and founding team member with Brand Builders Group sits down with client Glenn Pasch and explains the difference between a personal brand and a business brand. She walks that viewers through exercises to help focus your message to connect with your audience. The impact on having a great brand message for your business is measurable and drives revenue. This is a great interview and Elyse will change your business.


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About Glenn Pasch

My goal is to help you learn the skills to build and lead high performing teams. Then simplify your marketing strategy and cut through chaos to deliver more qualified customers, streamline processes and increase sales”. Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping businesses create and deliver a modern retail experience to get customers raving, recommending & returning for more, then leverage it with digital marketing to connect with consumers of all ages and increase sales opportunities. He is author of 2 books including “The Power of Connected Marketing” and has spoken and educated audiences throughout the US and internationally.

Connect with Glenn







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Connect with Elyse


Elyse Archer | The Brand Builders Group | Branding Services

Elyse Archer is a founding team member and Personal Brand Strategist with Brand Builders Group whose insights have been featured major media including Forbes and Inc. She is a keynote speaker and host of the Instant Impact podcast. She shares best practices from top business leaders who have created extraordinary relationships and results in less time. With a degree in Journalism from UNC-Chapel Hill and over 10 years experience in the digital marketing industry, Elyse leverages her background to help people position themselves as thought leaders in their space. Visit for more.


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