Thinking about quitting your day job to become a professional speaker? Hang on a minute. What you have to understand is that the speaking part is not the business—landing the gig is. There is far more to it than being passionate, getting on stage, and inspiring others with your story. Our guest today, David Avrin, has a systematic process for acquiring keynotes and growing a keynote business. He is one of the most in-demand customer experience and marketing speakers in the world and has authored several books, including It’s Not Who You Know, It’s Who Knows You!, Visibility Marketing, and Why Customers Leave (and How to Win Them Back).

 

One of the biggest mistakes you can make is focusing too much on yourself and too little on the audience you are trying to reach. While you need to have your story together, your emphasis should be on solving a problem they have and showing them how your unique experience fits into their solution. This is why you must treat your speaking profession as you would any other business, which includes doing adequate research before making a pitch and timing your contact perfectly. Tune in for more invaluable insights from David Avrin!

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

Connect with your audience

 

 

Key Points From This Episode:

 

  • Hear about David and Rory’s mentoring relationship and friendship over the years.

 

  • The prevalence of false information concerning what it takes to become a successful speaker.

 

  • Understanding that speaking is a business that requires more than just inspiring people.

 

  • Why so many people enter this profession and give it up within two years.

 

  • Focus on solving someone’s problem rather than on what you are passionate about sharing.

 

  • The importance of knowing your why and connecting it to your audience’s why.

 

  • David talks about being systematic in his approach but personalized in his outreach.

 

  • How David and his team gather the information required to make strategic pitches.

 

  • The power of an in-person keynote to convert a complete stranger into a raging fan.

 

  • While speaking is not the best business, it is the best form of marketing for a business.

 

  • The optimal time to pitch to an organization: approximately 60 days after their event.

 

  • Committing to playing the long game if you want to create a sustainable business.

 

  • Remember: building a sustaining speaking business is about bettering someone else’s life.

 

 

and so much more!

 

See Also: Embracing Vulnerability as Your Superpower Dave Hollis

 

 

 

 

Tweetable Moments

“This is a business and speaking is not a business. Getting the gig is the business, and that’s the key that most people don’t realize.” — @DavidAvrin [0:06:04]

This is a business and speaking is not a business. Getting the gig is the business, and that’s the key that most people don’t realize. — @DavidAvrin #personalbranding #audience #speaker #influentialpersonalbrand #personalbrandi… Click To Tweet

 

 

“I am a 20-year overnight success in that we spend a lot of time, myself and my staff, learning what works and what doesn’t.” — @DavidAvrin [0:06:32]

I am a 20-year overnight success in that we spend a lot of time, myself and my staff, learning what works and what doesn’t. — @DavidAvrin #personalbranding #audience #speaker #influentialpersonalbrand #personalbrandi #brand… Click To Tweet

 

 

“I think part of our success in finding and converting paid speaking gigs is that we are very systematic in our approach but very personalized in our outreach.” @DavidAvrin [0:08:23]

I think part of our success in finding and converting paid speaking gigs is that we are very systematic in our approach but very personalized in our outreach. — @DavidAvrin #personalbranding #audience #speaker… Click To Tweet

 

 

“It has to be about them but it is not in lieu of you. What is your unique way of helping them; the unique skills that you can apply to better their situation or life?” — @DavidAvrin [0:35:40]

It has to be about them but it is not in lieu of you. What is your unique way of helping them; the unique skills that you can apply to better their situation or life? — @DavidAvrin #personalbranding #audience #speaker… Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About David Avrin

 

One of the most in-demand Customer Experience and Marketing Keynote Speakers in the world today, David Avrin delivers profound wisdom to clients and audiences around the world. With a conversational and entertaining style, David’s talks have been enthusiastically received by audiences in: Singapore, Bangkok, Antwerp, Buenos Aires, Sri Lanka, Brisbane, Johannesburg, Manila, Bangalore, Rotterdam, Glasgow, Abu Dhabi, Bogota, Monte Carlo, Melbourne, London, Barcelona and Dubai. He has delivered keynotes to companies like Harley Davidson, ReMax, PPG, and UBS. A former CEO group leader, and executive coach with the world’s largest chief executive organization, David has worked with thousands of CEOs and business leaders on their business brand, customer experience and competitive advantages. David Avrin is the author of the celebrated books: It’s Not Who You Know It’s Who Knows You! and Visibility Marketing!,  His latest Customer Experience book: Why Customers Leave (and How to Win Them Back) was named by Forbes as “One of the 7 Business Books Entrepreneurs Need to Read.” His website is http://www.davidavrin.com  

 

 

 

 

Links Mentioned:

David Avrinhttps://www.visibilityinternational.com

David Avrin on Twitter — https://twitter.com/davidavrin?lang=en

Customer Experience Advantage — customerexperienceadvantage.com

It’s Not Who You Know, It’s Who Knows You!https://www.amazon.com/Practical-Business-Raising-Profits-Profile/dp/0692021523

Visibility Marketing — https://www.amazon.com/Visibility-Marketing-No-Holds-Barred-Attention-Business/dp/1632650363

Why Customers Leave (and How to Win Them Back) https://amzn.to/39jcw6Q

Connie Podesta — https://conniepodesta.com

Sally Hogshead — https://www.sallyhogshead.com

Peter Sheahan — https://www.karrikinsgroup.com/about/our-people/peter-sheahan

BombBomb — https://bombbomb.com

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

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