We are so excited that our listeners got to meet one of Rory’s early mentors and good friends David Avrin, so prepare yourself for a lot of bro-love going around! But that is not to say that there were no major takeaways; there are heaps of things to learn from this interview! In this recap episode, Rory and AJ each highlight three things that stood out to them from the conversation about speaking as a job and a business. Because although what you see on stage might seem glamorous, there is a great deal of work that goes on behind the scenes.

 

Another important point is that your message really is not about you or even your passion but about how your expertise in an area will somehow solve a problem your audience has. If you are thinking about getting into speaking or want to get better at it, be sure to tune in for this episode and the interview with David!

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

Connect with your audience

 

 

Key Points From This Episode:

 

  • The necessity of enduring the business and prospecting part of the speaking profession.

 

  • Speaking itself is not the business and nor is what you see on stage the full picture.

 

  • The people who tell others to get into speaking often have no experience of it themselves.

 

  • Being systematic and methodical in your process but personalized in your outreach.

 

  • Crafting your message around how you are going to solve a problem your audience has.

 

  • Understanding the advantages and disadvantages of speaking as a job and business.

 

  • Be encouraged by the fact that—if you keep at it—people will eventually book you.

 

 

and so much more!

 

See Also: Embracing Vulnerability as Your Superpower Dave Hollis

 

 

Tweetable Moments

“I’ve never met a speaker who was like, ‘Oh my gosh, my favorite thing in the world is just to spend my time getting gigs.’ The reason you become a speaker is you want to be on stage or you want to be live on the webinar; like you want to be in front of thousands of people, but there is this part you have to do.” — @roryvaden [0:03:34]

I’ve never met a speaker who was like, ‘Oh my gosh, my favorite thing in the world is just to spend my time getting gigs.’ The reason you become a speaker is you want to be on stage or you want to be live on the webinar; like you… Click To Tweet

 

 

“What you see on stage is not what the life of a speaker is.” — @roryvaden [0:03:55]

What you see on stage is not what the life of a speaker is. — @roryvaden @DavidAvrin #personalbranding #audience #speaker #influentialpersonalbrand #personalbrandi #brand #podcast http://brandbuildersgroup.com/blog Click To Tweet

 

 

“It’s not about you. It’s not even about what you are passionate about. It is about connecting your passion to their problem. It’s about connecting your expertise to what they’re struggling with every day.” @roryvaden [0:08:50]

It’s not about you. It’s not even about what you are passionate about. It is about connecting your passion to their problem. It’s about connecting your expertise to what they’re struggling with every day. — @roryvaden @DavidAvrin … Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About David Avrin

 

One of the most in-demand Customer Experience and Marketing Keynote Speakers in the world today, David Avrin delivers profound wisdom to clients and audiences around the world. With a conversational and entertaining style, David’s talks have been enthusiastically received by audiences in: Singapore, Bangkok, Antwerp, Buenos Aires, Sri Lanka, Brisbane, Johannesburg, Manila, Bangalore, Rotterdam, Glasgow, Abu Dhabi, Bogota, Monte Carlo, Melbourne, London, Barcelona and Dubai. He has delivered keynotes to companies like Harley Davidson, ReMax, PPG, and UBS. A former CEO group leader, and executive coach with the world’s largest chief executive organization, David has worked with thousands of CEOs and business leaders on their business brand, customer experience and competitive advantages. David Avrin is the author of the celebrated books: It’s Not Who You Know It’s Who Knows You! and Visibility Marketing!,  His latest Customer Experience book: Why Customers Leave (and How to Win Them Back) was named by Forbes as “One of the 7 Business Books Entrepreneurs Need to Read.” His website is http://www.davidavrin.com  

 

 

 

 

Links Mentioned:

David Avrinhttps://www.visibilityinternational.com

David Avrin on Twitter — https://twitter.com/davidavrin?lang=en

Customer Experience Advantage — customerexperienceadvantage.com

Craig Valentine — https://craigvalentine.com

Why Customers Leave (and How to Win Them Back) https://amzn.to/39jcw6Q

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

Click the link below to listen and subscribe!

 

 

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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

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