Sometimes, a different approach is not only possible but also necessary when it comes to building your own personal brand. This was the key takeaway from our powerful interview with Dave Hollis, former President of Worldwide Theatrical Distribution at the Walt Disney Company. After releasing some of the biggest movies in history, Dave realized that he had built many brands, which gave him unique insights into building his own one. We unpack some of those insights in this episode, in which AJ and Rory discuss secret shoppers, vulnerability, brand deposits and withdrawals, and criticism as the price of entry for building a personal brand. For more highlights from the Dave Hollis interview, tune in today!

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

 

 

 

  • AJ kicks us off with the concept that there are secret shoppers in your brand every single day.

 

  • Vulnerability is not a liability, it is a superpower – people bond to feelings not facts.

 

  • Dave learned from Steve Jobs that every person who interacts with your brand gives you a brand deposit or a brand withdrawal, based on their experience.

 

  • Rory’s potential resistance to vulnerability, from Dave’s book, Get Out of Your Own Way.

 

  • Where was pain present? That is a potential point of connection for other people.

 

  • Criticism is the price of entry for building a personal brand – build your business for the 90%.

 

  • What Rory’s takeaway on criticism reminds him about the “rule of 2%” – some people will dislike you!

 

  • As long as you know what you stand for, it’s okay if some don’t stand for the same thing.

 

and so much more!

 

See Also: Embracing Vulnerability as Your Superpower Dave Hollis

 

 

Tweetable Moments

“People bond to the feelings, not necessarily to the facts of everything that is going on in your life.” — @roryvaden [0:05:16]

People bond to the feelings, not necessarily to the facts of everything that is going on in your life. — @roryvaden @MrDaveHollis #personalbranding #audience #influentialpersonalbrand #personalbrandi #brand #podcast … Click To Tweet

 

“You gotta build your business for the 90%, not the 10%. You’re always going to have people who criticize you, welcome to the club! You’re always going to have somebody that doesn’t agree with you, but build your personal brand in a way that aligns with your values.” — @aj_vaden [0:09:50]

 

You gotta build your business for the 90%, not the 10%. You’re always going to have people who criticize you, welcome to the club! You’re always going to have somebody that doesn’t agree with you, but build your personal brand in a… Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About Dave Hollis

Dave Hollis is the COO of the Hollis Company after a 17 year run at Disney leaving his role as President, Theatrical Distribution for The Walt Disney Studios. Chasing audacious dreams with his partner and CEO, the 2x #1 NY Times Best-Selling author, motivational speaker and world-changer Rachel Hollis. He is looking to take the experiences as global theatrical sales head for Disney, Pixar, Marvel, and Lucas film to the expansion plans in the next, exciting phase of Hollis Company — focusing on media (books/podcasts/radio/tv), live events and merchandise.

 

 

 

Links Mentioned:

Dave Hollis — https://www.linkedin.com/in/dave-hollis-b5a48671/

Follow Dave Hollis on Twitter — https://twitter.com/MrDaveHollis

Dave Hollis on Instagram — https://www.instagram.com/mrdavehollis/

The Hollis Co. — https://thehollisco.com/

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

Click the link below to listen and subscribe!

 

 

We will give you free 30-day access to 25 of our most popular interviews on video in your own private members-only area. So go right now, rate us, review us and then send a screenshot of it to [email protected] and we’ll get you set up with free access to our most popular videos interviews all in one place. Also, just please share, share, share this podcast with anyone who you think might enjoy it. 

 

And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

Share this post
  • 2
  •  
  •  
  • 3
  •  
  •  
    5
    Shares