How to Photograph

 

The visual identity of your brand is especially important in conveying your message, and photography plays a vital part in creating those visuals. Nick Onken is a world-renowned photographer, host of the NION Radio Podcast, and a creative entrepreneur devoted to inspiring the world to activate their creativity. His focus is around elevated realism, and in today’s episode, we’re going to talk about how the elevated realism that Nick creates relates to the visual identity of your brand.

 

Nick shares his motives for conceptualizing, building, and directing creative shoots for his clients, and why a constant flow of energy is important to him while photographing his subjects. We discuss the importance of props, wardrobe, and location and how Nick creates visually stunning and authentic images from what could otherwise be cheesy ideas.

 

We also talk about the fear of being in front of the camera and how to move past it, as well as how posting photographs of yourself can help your audience connect with you on a personal level. For more on using elevated realism in building the visual identity of your brand, don’t miss this episode with Nick Onken!

 

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

Photography Tips

 

Key Points From This Episode:

 

  • Nick explains ‘elevated realism’ and how relates to the visual identity of a brand.

 

  • How Nick works with clients to build creative shoots around their identities.

 

  • Nick talks about the concepts behind his shoots with Lewis Howes and Bo Eason.

 

  • The role of locations and props in Nick’s shoots while ensuring he focuses on the person.

 

  • Rory talks about the shoot he did with Nick and why he loved it.

 

  • Why a constant flow of energy is important to Nick when directs his photoshoots.

 

  • Why Nick believes people are afraid of being in front of the camera and how to move past it.

 

  • The importance of clothing and aesthetics in representing your personal brand in photos.

 

  • Why photography is so important in conveying perceptions and what you want people to see.

 

  • How Nick creates real and authentic images from what could otherwise be cheesy ideas.

 

  • Why posting photos of yourself on social media helps others to connect with you.

 

  • How to plan photoshoots to create enough content for your website, social media, etc

 

and so much more!

 

See Also: Truly Connecting with and Growing Your Social Media Audience with Sazan and Stevie Hendrix

 

 

Tweetable Moments

The location and the props are all just hinted in the space and the background while the focus remains on the person, because obviously the person is the product and the hero” — @nickonken [0:08:41]

The #location and the #props are all just hinted in the space and the background while the #focus remains on the person, because obviously the person is the #product and the #hero — @nickonken #personalbrand #audience… Click To Tweet

 

“With photography, you’re basically creating the perception that you want people to see you as, and you have that choice.” — @nickonken [0:17:16]

With photography, you’re basically creating the #perception that you want people to see you as, and you have that #choice — @nickonken #personalbrand #audience #influentialpersonalbrand #photography #photographer #podcast #identity… Click To Tweet

 

“People want to connect with you as a human… that’s why posting photos of you on your feed really help people to connect with you.” — @nickonken [0:23:30]

People want to connect with you as a #human …that’s why posting #photos of you on your #feed really help people to #connect with you.” — @nickonken #personalbrand #audience #influentialpersonalbrand #photography #photographer… Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About Nick Onken

 

Nick Onken is a world-renowned photographer, host of NIONradio podcast, and creative entrepreneur devoted to inspiring the world to create their moments.

Nick has photographed personalities such as Justin Bieber, Tom Hanks, and Jessica Alba. He’s been featured in Fast Company, Huffington Post, and MTV. Nick has traveled to over 60 countries and 7 continents and is the author of the travel photography book, PhotoTrekking. He has photographed global campaigns for international brands such as Nike, Coca Cola and Adidas and his work has been published in magazines such as Conde Nast Traveler, Cosmopolitan, and Marie Claire.

On his podcast, he’s interviewed celebrities such as Usher, Scooter Braun, Donna Karan and many others. He is the founder of the lifestyle brand, NIONlife and has been a featured speaker for Adobe on activating creativity. He also photographs for the charity, Pencils of Promise as he believes that education is the root problem solver of our world.

 

Links Mentioned:

Nick Onken on Twitter

Nick Onken Photography Website

Nick Onken on Instagram

Nick Onken Photography on Instagram

NION Radio Podcast

Nick Onken Personal Brand E-Book

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

Click the link below to listen and subscribe!

 

 

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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

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