How to Build Relationships
You don’t need millions of followers to create millions of dollars. Instead, you can develop deep connections with a few clients. That’s one of the key insights from our previous episode featuring John Ruhlin, an expert in client gifting. Today, AJ and Rory share their top three takeaways from the valuable conversation with John. We talk about our number one takeaway, the ‘love bomb’, which involves dropping a massive amount of love and attention on a select group of people. AJ and Rory experienced this first-hand when John threw a unique party at their home — and they’re still talking about it years later. After highlighting the impact of providing extraordinary experiences for a few, instead of ordinary experiences for many, we talk about how investing in people is a long-term marketing strategy.
Learn about the concept of ‘return on relationships’ and why you should consider using a portion of your marketing budget to send gifts to clients. We touch on why the right timing is as important as the act of giving, practicing ‘planned randomness’, and the need to nail that ‘wow’ factor. AJ closes the podcast by sharing the story of entrepreneur of Jesse Itzler and how his success reveals that you can make millions by selling to a select group of people. Listen to this episode and discover why tapping into the law of reciprocity might be your best new marketing strategy.
To learn more about how to build and monetize your personal brand, click here to request a free strategy call
Key Points From This Episode:
- Details about the show’s free video course, ‘First Step to Famous’.
- The impact of ‘love bombs’ — dropping huge amounts of love and attention of a few people.
- How investing in clients results in deeper connections and a ‘return on relationships’.
- How the law of reciprocity rewards gifting and how gifting is a form of marketing.
- Creating a ‘wow’ factor by providing experiences and the power of doing the unexpected.
- Learn why you don’t need millions of followers to make millions of dollars.
and so much more!
“Try to do the extraordinary for the few instead of the ordinary for the many.” — @aj_vaden [0:03:19]Try to do the extraordinary for the few instead of the ordinary for the many. — @aj_vaden @ruhlin #personalbrand #audience #gift #giftology #influentialpersonalbrand #podcast #relationships #business #brand … Click To Tweet
“What if you took a portion of your ad spend and spent it on appreciating the clients you have? That is marketing. It’s going to come back to you in referrals.” — @roryvaden [0:05:16] @ruhlin #personalbrand #audience #gift #influentialpersonalbrand #podcast #relationships #business #brand http://brandbuildersgroup.com/blogWhat if you took a portion of your ad spend and spent it on appreciating the clients you have? That is marketing. It’s going to come back to you in referrals. — @roryvaden @ruhlin #personalbrand #audience #gift… Click To Tweet
“You do not need millions to make millions. It’s about targeting your core audience, having something that they want, and knowing how to reach them.” — @aj_vaden [0:08:31]You do not need millions to make millions. It’s about targeting your core audience, having something that they want, and knowing how to reach them.” — @aj_vaden @ruhlin #personalbrand #audience #gift #giftology… Click To Tweet
To learn more about how to build and monetize your personal brand, click here for our free video course
About John Ruhlin
John Ruhlin is the founder and CEO of the Ruhlin Group, a firm that specializes in high-level gifting plans to build relationships and acquire new clients. Ruhlin is a sought-after speaker on the topics of C-level selling, relationship development, and strategic gifting. He is also the co-author of the best-selling book, “Cutting Edge Sales.”
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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.
Connect With Rory
Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.
Connect with AJ
AJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.