Our guest on the show today says she was not cut-out for college. She hated every minute of it until she eventually dropped out and pursued her dream of merging her love for health and wellness with her then-new interest in digital marketing. Today, Angie Lee knows that this was the only path for her since she always knew she was a businesswoman rather than a dietician—which is what she studied for. Her podcast has millions of downloads and she has one of the best personal development events for female entrepreneurs called Pays to Be Brave.
In this episode, she talks to listeners about hard work and consistency because there is no overnight success. She has been working on building her brand for ten plus years, a tenacity she ascribes to genuinely believing in what she offers and having a love for connecting with people. Angie also talks about following the scripts of the industry versus showing up authentically, striking a balance between selling and adding value, how you should ask for engagement from your audience, and why video is a must in 2020. We also get into the nitty-gritty of growing your audience on Instagram and gaining more listeners for your podcast.
To learn more about how to build and monetize your personal brand, click here to request a free strategy call
Key Points From This Episode:
- Learn how Angie got into the content creation and digital marketing space.
- How Angie turned her passion for health into a booming full-time business.
- Selling the dream that it’s possible, not easy, and the importance of consistency.
- Dropping out of college, educating herself, and her timeline to success.
- What successful marketers understand about following the script versus being authentic.
- Thinking differently about the fear of being perceived as a spammer in marketing.
- Understanding that there are seasons of selling and seasons of simply adding value.
- The value of only promoting things that you genuinely like—and even doing it for free.
- Advice for creating growth on Instagram versus a different platform like a podcast.
- Putting up educational or humorous content that others want to share with their followers.
- Thoughts on pandering and asking people to ‘comment below’ and how to do it right.
- Why IGTV stories are so critical to engagement and your monetization strategy.
and so much more!
See Also: Truly Connecting with and Growing Your Social Media Audience with Sazan and Stevie Hendrix
“I’ve always been a businesswoman. I’ve always seen the world through the lenses of a marketer and I’m always thinking of ways to create something, sell something, share something.” — @AngieLeeHealth [0:07:52]I’ve always been a #businesswoman. I’ve always seen the world through the lenses of a #marketer and I’m always thinking of ways to #create something, #sell something, #share something. — @AngieLeeHealth #personalbrand #audience… Click To Tweet
“When you are against the wall, that’s when you make it happen.” — @AngieLeeHealth [0:10:13]When you are against the wall, that’s when you make it happen. — @AngieLeeHealth#personalbrand #audience #makeithappen #influentialpersonalbrand #marketing #digitalmarketing #podcast http://brandbuildersgroup.com/blog Click To Tweet
“The world right now is craving real and authentic and I wish I started being that way sooner because the moment I was authentic was the moment this brand grew.” — @AngieLeeHealth [0:14:35]The world right now is #craving #real and #authentic and I wish I started being that way sooner because the moment I was authentic was in the moment this #brand grew. — @AngieLeeHealth #personalbrand #audience… Click To Tweet
“You have to be obsessed with what you’re selling. I won’t share something or create something that I don’t genuinely love.” — @AngieLeeHealth [0:19:27]You have to be #obsessed with what you’re #selling I won’t #share something or #create something that I don’t #genuinely #love — @AngieLeeHealth #personalbrand #audience #influentialpersonalbrand #marketing #digitalmarketing… Click To Tweet
“The power of video is irreplaceable.” — @AngieLeeHealth [0:33:12]The #power of #video is #irreplaceable. — @AngieLeeHealth #personalbrand #audience #influentialpersonalbrand #marketing #digitalmarketing #podcast http://brandbuildersgroup.com/blog Click To Tweet
To learn more about how to build and monetize your personal brand, click here for our free video course
About Angie Lee
A college & corporate dropout, Angie turned a $100 podcast mic into a seven-figure empire. An expert at social media marketing, she now inspires women to turn their idea into action & their dreaming into doing.
Her superpower? Helping women make friends with fear & make money doing what they love.
What began as a little blog in her college dorm room blossomed into an international brand that helps thousands of ambitious women.
Countless videos, blogs and podcasts later, Angie is now a serial entrepreneur, author, keynote speaker, top podcaster, educator, creator of a top female personal development event & marketing maven.
Angie Lee — https://www.angielee.com
Angie Lee on Instagram — https://www.instagram.com/angieleeshow/
Angie Lee on Twitter — https://twitter.com/angieleehealth?lang=en
Pays to Be Brave — https://www.angielee.com/paystobebrave
The Angie Lee Show — https://podcasts.apple.com/us/podcast/the-angie-lee-show/id1178232410
Trent Shelton on Twitter — https://twitter.com/TrentShelton?
Jay Shetty — https://jayshetty.me
Gary Vaynerchuk — https://www.garyvaynerchuk.com
Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com
Take The Stairs — https://amzn.to/2ZAJNUS
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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.
Connect With Rory
Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.
Connect with AJ
AJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.