Today we introduce our listeners to a good friend and client of ours who we look up to and whose work we respect deeply. He is Anton Gunn, a former senior advisor to President Barack Obama. Anton is one of the most authoritative voices on socially conscious leadership, with a master’s degree in social work from the University of South Carolina. He is the bestselling author of The Presidential Principles and an international speaker and consultant who has worked with, among others, organizations such as Microsoft, Sodexo, and Boeing.

 

In this special episode, we get his perspective on the right way to think about and approach the racial injustice crisis that has flared up in the US in recent weeks. He distinguishes between responding and reacting to the events, emphasizing the need to educate oneself and take the time to understand the problem rather than simply being outraged for the sake of it. Real, lasting change can only happen when thoughtful solutions are identified and implemented and he warns listeners about false supporters who will hijack your cause for their own agendas. Tuning in, listeners will gain new insight on the responsibility leaders have in fighting injustice, how white people can reach out to and show solidarity to people of color, the problem with remaining silent for too long, the best strategies for addressing the problem, when personal brands should use their platforms to advocate for change, and more.

https://youtu.be/yhOTyAbEosE

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

 

Key Points From This Episode:

 

  • The responsibility that leaders have to improve lives and confront injustices.

 

  • Being silent in the face of injustice and the difference between responding and reacting.

 

  • Why it is important to stay in your lane when it comes to confronting societal wrongs.

 

  • Advice for how white people can appropriately reach out to and show solidarity with POC.

 

  • Using your expertise and skills to make a difference and support those on the frontlines.

 

  • Educating yourself on the prominent racial discourse and those who are seeking solutions.

 

  • Why successful change efforts require absolute clarity around the problem and the solution.

 

  • How hearing the unpleasant truth grounds and heals us despite the discomfort it produces.

 

  • Recognizing that not all who are with you and follow you have your sincere cause at heart.

 

  • Addressing problems where they are located and identifying the specific structures that need reformation.

 

  • Taking the time to understand problems at their deepest level and acting intentionally.

 

  • Perspectives on whether personal brands should be using their platforms to speak up.

 

and so much more!

 

 

See Also: Selling to the Government with Jack Siney and GovSpend | Special Edition |

 

Tweetable Moments

“This is an important time for all of us to use our influence in authentic ways, in ways that we feel comfortable, but most importantly, to help bend the arc of the moral universe more towards justice.” — @AntonJGunn [0:04:11]

This is an important time for all of us to use our #influence in #authentic ways, in ways that we feel comfortable, but most importantly, to help bend the arc of the #moral universe more towards #justice — @AntonJGunn #quote… Click To Tweet

 

“That’s what our responsibility is as leaders, to work to make things right at every chance we get.” — @AntonJGunn [0:04:30]

That’s what our #responsibility is as leaders, to work to #makethingsright at every chance we get. — @AntonJGunn brandbuildersgroup.com/blog #personalbrand #leadership #influentialpersonalbrand #podcast Click To Tweet

 

Justice

 

“I do think there is a fear about the silence. If the silence goes on too long, then people will assume silence is complicity.” — @AntonJGunn [0:15:38]

I do think there is a #fear about the silence. If the #silence goes on too long, then people will assume silence is #complicity. — @AntonJGunn brandbuildersgroup.com/blog #leader #leadership #personalbrand #influentialpersonalbrand… Click To Tweet

 

“We’ve had a lot of successful change efforts. And in all of those efforts, you have to know what you want and be able to clearly articulate it in a way that everybody understands.” —@AntonJGunn [0:17:45]

We’ve had a lot of successful #change efforts. And in all of those #efforts you have to know what you want and be able to clearly articulate it in a way that everybody understands. —@AntonJGunn brandbuildersgroup.com/blog… Click To Tweet

 

“The unpleasant truth is difficult but it is grounding. The truth does not hurt—it heals.” — @AntonJGunn [0:19:53]

The unpleasant truth is difficult but it is grounding. The truth does not hurt—it heals. — @AntonJGunn #truth #healing #heal #leadership #influentialpersonalbrand #podcast brandbuildersgroup.com/blog Click To Tweet

Leadership

 

“Everyone who is with you is not for you, and everyone who is for you is not with you.” — @AntonJGunn [0:26:07]

Everyone who is with you is not for you, and everyone who is for you is not with you.” — @AntonJGunn #quote #leadership #personalbrand #influentialpersonalbrand #podcast Click To Tweet

 

“If we’re going to be good at solving problems when bad things happen or bad people happen, we’ve got to figure out how do we prevent them from ever happening again. And when we don’t see that happening, that speaks to a larger challenge.” — @AntonJGunn [0:37:55]

If we’re going to be good at #solvingproblems when bad things happen or bad people happen, we’ve got to figure out how do we #prevent them from ever happening again. And when we don’t see that happening, that speaks to a larger… Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About Anton Gunn

For more than 20 years, Anton has been a leadership advisor to some of the biggest brands in the United States of America, including the President of the United States. He has worked with hundreds of leaders and organizations in the public, private and nonprofit sector.

 

Anton is the Founder of 937 Strategy Group, a consulting practice that provides services to leaders and healthcare organizations who want to build a world-class leadership culture that transforms employee engagement and service outcomes.

 

He is a former lecturer at Harvard University and the author of two books, The Presidential Principles: How to Inspire Action and Create Lasting Impact (Advantage, 2018) and the Audacity of Leadership (AuthorHouse, 2009).

 

See Anton’s interview on the Influential Personal Brand Free Online Summit

 

Anton’s leadership exploits in business, sports and politics have been featured in Time Magazine Wall Street Journal, Huff Post and many other top media outlets.

 

Anton has become the number one authority on presidential leadership in the healthcare environment. He has trained hundreds of leaders including c-suite executives, business leaders, physician leaders, professional athletes, music artists, entrepreneurs, and elected officials. Because he knows what it takes to build world-class leaders, Anton provides authentic customer-centered solutions that give every leader next-day, actionable steps to improve employee engagement and increase their impact.

 

 

 

Links Mentioned:

Anton Gunn — https://www.antongunn.com

Anton Gunn on LinkedIn — https://www.linkedin.com/in/antonjgunn/

Anton Gunn on Twitter — https://twitter.com/AntonJGunn

Barack Obama — https://barackobama.com

University of South Carolina — https://www.sc.edu

The Presidential Principleshttps://amzn.to/36UPx15

Rosa Parks — https://www.biography.com/activist/rosa-parks

Martin Luther King — https://www.nobelprize.org/prizes/peace/1964/king/biographical/

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

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