We all have social media accounts, but do we know how to utilize them effectively to leverage our audience and grow our brand? Today’s guests have a few ideas about how to truly connect with your audience, grow your following, and create relatable content. If you’re already one of their millions of followers, you already know that Sazan and Stevie Hendrix are the coolest couple in social media. Together, they have built a loyal following on Instagram, YouTube, and even Tik Tok.
To give you an idea of their numbers, their podcast, The Good Life, has over 9 million downloads, they get 15 million monthly impressions, and they have hundred of thousands of YouTube subscribers. Sazan’s Instagram account has over 1 million followers, and Stevie’s got a couple of thousands of followers himself. In this episode, we talk about how they came to understand and use social media to grow their personal brands, and the importance of creating digestible and relatable content in order to grow and keep followers.
We chat about video content, SEO, hashtags, and Tik Tok, as well as what trends the Hendrixes are paying attention to for the future of social media. For some insightful advice from some of the most popular people in social media today, make sure not to miss this episode!
To learn more about how to build and monetize your personal brand, click here to request a free strategy call
Key Points From This Episode:
- How Sazan and Stevie grew their following and monetized their brands.
- How to gain lots of followers and why Tik Tok is different to other social media platforms.
- The importance of making your content relatable and digestible.
- Sazan and Stevie’s videos, editing their content themselves, and knowing their platforms.
- The benefits of YouTube and using SEO to package content.
- Hashtags and how to use them on different platforms.
- The importance of just getting started and being present, no matter your numbers.
- The value of truly connecting with your audience and creating authentic content.
- Adapting your content as audiences evolve and mature over time.
- Getting the attention of your audience in order to sell to them.
- Where people can follow the Hendrixes.
- What trends the Hendrixes are paying attention to for the future of social media.
- How social media connects people and allows them to share their voice.
and so much more!
“You’re going to gain, gain, gain followers. Once you get them to love you on social media, then you present your mission, what you’re really about” — Stevie Hendrix [0:15:22]Click To Tweet
“We say that everything that we do, we do it because we love connecting with people… all the things that we put out, we try to put it out with purpose” — @SazHendrix [0:16:41]We say that everything that we do, we do it because we love #connecting with people… all the things that we put out, we try to put it out with #purpose — @SazHendrix #personalbrand #influentialpersonalbrand #beautyexpert… Click To Tweet
“You don’t need to have all the answers. Whether you’re an expert or not at social media, you just need to be on it and you need to be present” — @SazHendrix [0:35:08]
You don’t need to have all the answers. Whether you’re an #expert or not at social media, you just need to be on it and you need to be #present — @SazHendrix #personalbrand #influentialpersonalbrand #beautyexpert #socialmedia #beauty#relationships #podcast http://brandbuildersgroup.com/blog
“I believe that social media, in some way, will always continue because of the connectivity that it brings the world” — Stevie Hendrix [0:40:09]
I believe that social media, in some way, will always continue because of the connectivity that it brings the world” — Stevie Hendrix @SazHendrix #personalbrand #influentialpersonalbrand #beautyexpert #socialmedia #beauty#relationships #podcast http://brandbuildersgroup.com/blog
To learn more about how to build and monetize your personal brand, click here for our free video course
About Sazan and Stevie Hendrix
Stevie and Sazan Hendrix are one of social media’s favorite power couples.
Sazan is celebrated equally for her beauty and for her inspiring message on love, she stands among the elite as a true social pioneer.
Sazan’s and Stevie’s worldwide audience reaches millions of people stretching from the US to the Middle East. Their podcast, The Good Life, has over 11 million downloads. With their millions of online followers they gets more than 15 million monthly impressions from a diverse group of women looking to connect and find real community.
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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.
Connect With Rory
Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.
Connect with AJ
AJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.