Today’s show is all about reality TV and the role that being vulnerable and authentic plays in building a personal brand, and who better to talk to about this than Mike Johnson? If you haven’t heard of Mike yet, he is the man all of America has fallen in love with since his appearance on The Bachelorette and Bachelor in Paradise! What many people don’t know about Mike is that he is actually an Air Force vet, but after he auditioned for The Bachelorette on a whim, he has since fallen into the personal brand-building game and is crushing it!

 

We chat to Mike about the surprising pivot he made from the military into being a financial advisor, and what then gave him the idea to try out reality TV before becoming a celebrity and total heartthrob. He talks about his experiences on the set of the shows, and how he handled all the pressure of actual dating while being in front of all those cameras.

 

Whether during the interview process, the filming of the show, or in his approach to post-show stardom, Mike has one simple principle – being uncompromisingly himself. We talk about how this allowed him to feel comfortable through the whole process, and able to focus on what the show was really about – love and connection. Mike talks about how his authenticity brings unwelcome negative attention but is also precisely what helps him cope with it, as well as what has made so many people love and identify with him. Tune in for the full story!

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

 

Key Points From This Episode:

 

  • Mike’s career path from being in the Air Force to the financial world and then on reality TV.

 

  • Why Mike decided to audition for The Bachelorette on a whim.

 

  • What Mike did during the interview for The Bachelorette to get the judges to like him.

 

  • The process and timeline between the interview and when the show began.

 

  • Experiencing filming for long hours and how Mike’s authenticity played out on camera.

 

  • The role that being yourself on reality TV plays in having a good or bad experience.

 

  • How to forget there are cameras around by being present in the moment.

 

  • Mike’s perspectives on balancing being authentic and doing well in the show.

 

  • The possibility of getting into a true relationship from a dating show.

 

  • Seeing your date being romantic with somebody else: differences between IRL and TV dating.

 

  • Being fake on a first date: how it happens initially IRL and on TV, and getting beyond it.

 

  • Becoming an influencer and the pitfalls of post-show fame: people’s negative attention.

 

  • Pros and cons of being oneself publicly: some identify, others criticize.

 

  • The value of doing what makes you nervous and how authenticity can help overcome it.

 

  • Building a personal brand by being honest and owning one’s insecurities.

 

and so much more!

 

Tweetable Moments

“They say success is never a straight line, it’s a bunch of squiggly lines all over the place. That’s definitely the truth with me as well. Never did I think in a million years that I would be on reality TV” — @MikeJohnson1_ [0:03:19]

They say #success is never a straight line, it’s a bunch of squiggly lines all over the place. That’s definitely the #truth with me as well. Never did I think in a million years that I would be on #realitytv — @MikeJohnson1_ … Click To Tweet

 

“At the interview for The Bachelorette, I was so comfortable. When I tell people how comfortable I was in just being authentically myself, and just not caring, that really resonated with the casting directors.” — @MikeJohnson1_ [0:05:20]

At the interview for The #bachelorette, I was so comfortable. When I tell people how comfortable I was in just being authentically #myself, and just not caring, that really resonated with the #castingdirectors. — @MikeJohnson1_… Click To Tweet

 

“It wasn’t about winning, it was all about finding a connection, and I think that’s what propelled me to being one of America’s sweethearts on the show.” @MikeJohnson1_ [0:09:43]

It wasn’t about #winning, it was all about finding a #connection, and I think that’s what propelled me to be one of #americassweetheart on the show.— @MikeJohnson1_ #personalbrand #influentialpersonalbrand #bachelorette #bacherlor… Click To Tweet

 

 

See Also: Getting to Grips with the Fundamentals of SEO with Rick Steele

 

 

“Post-show was crazy because people like you for whatever reason and they follow you on your social platforms. You now are an influencer.” @MikeJohnson1_ [0:13:14]

Post-show was crazy because people like you for whatever reason and they follow you on your #socialplatforms You now are an #influencer — @MikeJohnson1_ #personalbrand #influentialpersonalbrand #bachelorette #bacherlor #real… Click To Tweet

 

“When we can be introspective and do exactly what we feel while of course being a good human being, that’s how you win. That’s how you connect with people, and that’s how you can propel your career.” @MikeJohnson1_ [0:17:54]

When we can be #introspective and do exactly what we #feel while being a #goodhuman being, that’s how you win. That’s how you #connect with people, and that’s how you can #propel your #career — @MikeJohnson1_ #personalbrand… Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About Mike Johnson

Mike Johnson is an international influencer, global spokesperson, author, and speaker. All revolving on overcoming insecurities by cultivating self-love. He was a breakout star from ABC’s The Bachelorette and Bachelor in Paradise and has since been praised for his authenticity and writes on how to stop pretending in society and let your truth shine upon you by being genuine to yourself.

 

He’s worked with and represented major companies including Hulu, Smirnoff, and Colgate.
For nearly a decade, Mike has been involved with Big Brothers Big Sisters of America as a mentor and spokesperson. He served nearly a decade in the United States Air Force and also co-founded a non-profit organization raising tens of thousands of dollars for female veterans, as they are underrepresented in the military community.

 

Mike has been featured across hundreds of TV and online stories, including Good Morning America, Cosmopolitan, People, USA Today, Vanity Fair and Glamour. He has 750K+ followers on social media from across the world.
After years of struggling with insecurity and self-doubt, Mike has taken his set of life experiences to help others learn the art of self-care and self-love through his mantra’s and step by step guide he outlined in a highly anticipated upcoming book being released this year.

 

Links Mentioned:

Mike Johnson on Instagram — https://www.instagram.com/mikejohnson1_/?hl=en

Mike Johnson on Facebook — https://www.facebook.com/mymikejohnson

Mike Johnson on LinkedIn — https://www.linkedin.com/in/mike-johnson-06870237/

The Bachelorette — https://www.imdb.com/title/tt0348894/?ref_=ttep_ep_tt

Bachelor in Paradisehttps://www.imdb.com/title/tt3780132/

How to Win Friends and Influence People https://amzn.to/3678Gw7

Lady Gaga — https://www.ladygaga.com/

The Rock — https://www.imdb.com/name/nm0425005/

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

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