When it comes to learning about paid ads using Google, it makes sense to listen to the man who spent 94 million dollars on it – Rick Steele! Our interview with him pretty much amounts to a course in digital marketing that somebody could charge for and today we recap its most valuable gems.

 

The biggest takeaways are three key concepts that need to be understood to get digital marketing right: intent-based searches, retargeting and optimizing your website using heat mapping. Rory prophesizes that these strategies will be as important to brand builders as they are to product vendors very shortly – indeed they’re already being used – so tune in and get in on the gold rush before its too late!

 

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

Key Points From This Episode:

 

  • The wealth of theory on paid ads Rick shared, having spent $94 million on it!

 

  • Intent-based searching is a huge part of the future for personal brand builders.

 

  • Understanding Google’s intent-based search model versus Facebook’s awareness advertising.

 

  • BBG’s phase two and three: moving from building an organic audience to tapping an existing one.

 

  • Utilizing YouTube’s no charge policy for the first five seconds of its ad videos as fee advertising.

 

  • Understanding retargeting: tracking people who left your site to show them further ads.

 

  • How to optimize your digital marketing by running tests that don’t cost much.

 

  • Using heat mapping and video recording to check your website’s visitor activity.

 

and so much more!

 

See Also: Gratitude with John O’Leary

 

Tweetable Moments

When it comes to learning how to do paid advertising, I’m going to go with the guy who spent $94 million in Google paid ads!” — @roryvaden [0:02:15]

When it comes to learning how to do paid #advertising, I’m going to go with the guy who spent $94 million in @google paid ads! @roryvaden @ricksteeleiii #personalbrand #influentialpersonalbrand #SEO #optimization #traffic #podcast… Click To Tweet

 

“What intent-based search platforms do is someone is typing in a term into Google when they need a problem solved and if you know what that problem is and you own and dominate that term and you’re willing to pay for it, you can force the traffic. ” — @roryvaden [0:07:25]

What #intentbased #search #platforms do is someone is typing in a term into @Google when they need a #problemsolved and if you know what that #problem is and you own and #dominate that term and you’re willing to pay for it, you can… Click To Tweet

 

Intent-Based Search

 

“That’s what retargeting does – it’s basically taking this person who visited your site that would otherwise be invisible, and it’s almost like you put a beacon on them, that you can see wherever that person goes throughout the web, and you can show them additional ads to try to drive them back to your website.”  — @roryvaden [0:10:02]

That’s what #retargeting does – it’s basically taking this person who visited your site that would otherwise be invisible, and it’s almost like you put a #beacon on them, that you can see wherever that person goes throughout the… Click To Tweet

 

“That’s what heat mapping is – it shows your website and then it shows these flashing red areas of where people are hovering with their mouse, so you can follow the journey that a new visitor coming to your site goes on.” — @roryvaden [0:13:38]

That’s what #heatmapping is – it shows your #website and then it shows these flashing red areas of where people are #hovering with their mouse, so you can follow the #journey that a new visitor coming to your site goes on. —… Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About Rick Steele

Rick Steele is an American entrepreneur, and founder and CMO of Selectblinds, LLC, an online e-tailer of independently branded window fashions. In 2016, Steele’s company Selectblinds.com, became the first retailer to stop selling corded custom window covering products, leading industry efforts to change manufacturer safety standards and prevent the deaths and injuries that result annually from children who become entangled in window covering cords. He is also a business speaker, philanthropist and author of business and children’s books.

 

 

Links Mentioned:

Rick Steele — https://www.instagram.com/ricksteeleofficial/?hl=en

SelectBlinds — https://www.selectblinds.com/

Tony Robbins — https://www.tonyrobbins.com/

Rachel Hollis — https://thehollisco.com/

Mel Robbins — https://melrobbins.com/

Brendon Burchard — https://brendon.com/

Marie Forleo — https://www.marieforleo.com/

Lewis Howes — https://lewishowes.com/

Google Ads — https://ads.google.com/intl/en_us/home/

Google Analytics — https://analytics.google.com/analytics/web/provision/#/provision

CrazyEgg — https://www.crazyegg.com/

FullStory — https://www.fullstory.com/

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

Click the link below to listen and subscribe!

 

 

We will give you free 30-day access to 25 of our most popular interviews on video in your own private members-only area. So go right now, rate us, review us and then send a screenshot of it to [email protected] and we’ll get you set up with free access to our most popular videos interviews all in one place. Also, just please share, share, share this podcast with anyone who you think might enjoy it. 

 

And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

Share this post
  • 1
  •  
  •  
  • 1
  •  
  •  
    2
    Shares