Innovation in Crisis


While many businesses are suffering hugely at the moment, we can also think of this as a time that is begging for people to innovate, a time during which huge success can be found. Our guest for today, Jack Siney, joins us to talk about innovation in crisis, and he shares some unique content on the matter because he occupies an unusual corner of the market. Jack is the nation’s leading expert on selling to the government, having completed over 1.5 billion dollars in government sales through GovSpend, a company he co-founded. GovSpend is a database that displays comprehensive lists of government purchase orders so that businesses whose products the Feds might be interested in can find relevant agencies and assess their competition.


In our conversation with Jack, he gives listeners an idea of just how big the demand in the government is for a wide-ranging set of products, especially in the current climate. He gives us a breakdown of the various ways businesses could go about approaching the government to land tenders too. We then hear from Jack how this might be brought to bear on the business of building a personal brand, and we brainstorm several ways that governments could use the services of people savvy with communication. One of the main points we consider today us just how many opportunities there are right this moment to seize the opportunity and reinvent yourself, whether by becoming top of mind to a government agency or teaching a skill you have as a secondary product. You definitely don’t want to miss this one.



To learn more about how to build and monetize your personal brand, click here to request a free strategy call


Key Points From This Episode:


  • Why businesses should try and sell to the government and how GovSpend helps companies do this.


  • How to know whether your product would be desirable to government agencies.


  • The first step to winning government tenders by using platforms like GovQuote.


  • Myriads of services and products that the government spends money on.


  • How short the timespan is in which a government tender can be won due to the crisis.


  • Lessons about communication that brand builders could sell to governments.


  • Advice to start at the local rather than state level for forging links with government agencies.


  • Online courses where nuances of government selling can be learned at GovSales University.


  • Tech support that the government could do with to communicate with their communities.


  • A mindset switch brand builders could make to turn their skills into a government service.


  • A possible course to develop: how to handle family while working at home.


  • Doing better than pithy services offered online right now; providing real content.


  • Ways to keep top of mind to agencies now in preparation for deal flow when the crisis ends.


  • Services GovSpend provides: making government purchase orders visible.


  • How beneficial refining your search on GovSpend is for landing new clients.


  • The relationship between the crisis and a peak in business opportunities for GovSpend.


and so much more!



See Also: Dominating the Customer Service Vertical with John DiJulius


Tweetable Moments

“There are 90,000 government agencies. They spend over seven trillion dollars a year. They are by far the largest prospect in the entire world.”  — @jsiney [0:04:21]

There are 90,000 #government agencies. They spend over seven trillion dollars a year. They are by far the largest #prospect in the entire world. — @jsiney #personalbrand #influentialpersonalbrand #podcast #covid #crisis… Click To Tweet


“The government buys everything from a #commodity, a phone, a laptop, to #services, #construction, #engineering, you name it.”  — @jsiney  [0:07:14]

The government buys everything from a #commodity, a #phone, a #laptop, to #services, #construction, #engineering, you name it.” — @jsiney #personalbrand #influentialpersonalbrand #podcast #covid #crisis #innovation #opportunity… Click To Tweet


It may not be what you’ve always done, but it’s a skill set that you already possess – @aj_vaden

It may not be what you've always done, but it's a skill set that you already possess - @aj_vaden @jsiney#personalbrand #influentialpersonalbrand #podcast #covid #crisis #innovation #opportunity Click To Tweet


To learn more about how to build and monetize your personal brand, click here for our free video course


About Jack Siney


Jack Siney is the nation’s leading expert on selling to the government — completing over $1.5 billion in government sales. He is the co-founder of GovSpend, which maintains the only database of purchase order records for federal, state and local agencies. He has worked with thousands of industry-leading organizations across the U.S., such as Amazon, Microsoft, Dell, Home Depot and Motorola. His insights have been featured in major national media such as Entrepreneur, MSNBC, and Forbes, and he is ranked as one of the top 25 Sales Leaders in the country. He has multiple degrees, including an MBA from UCLA and a Masters in Legislative Affairs from George Washington University. With over 25 years of working in the public sector, he is highly sought after as a sales consultant and speaker by organizations focused on winning government business.


Links Mentioned:

Jack Siney on LinkedIn  —

GovSpend —

Entrepreneur Magazine


Forbes —


George Washington University —

GovQuote —

GovSales University —

Andrew Cuomo —

Lewis Howes —

Brand Builders Group Consultation Call —

Take The Stairs




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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.


Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit for more.



Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.



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