If youre still doing the same thing that was done in the 80s or 90s, how can you expect to have any influence? Having a loyal audience is definitely contingent on the provision of a service that they find useful, a service that is relevant. This is one of the major takeaways from our most recent interview with Bill Cates, which we will be recapping in todays show. We also highlight how neuroscience can be put to work in marketing, the value of clarity over intelligence, remembering not to try serve everybody, and a whole lot more! Make sure you catch this one for some neatly packaged tips for staying relevant, by the amazing Bill Cates! 


To learn more about how to build and monetize your personal brand, click here to request a free strategy call


Key Points From This Episode:

  • The relationship between marketing and the brains obsession with safety and opportunity. 


  • How clear messaging in marketing is more successful than clever messaging. 


  • Building a website around who its for and what value you can bring to them specifically. 


  • The analogy of the water hose: too many extra ideas act like pricks in the hose! 


  • Narrowing your niche and hence finding out more and more about how you can serve. 


  • Influence that gets built when one stays relevant: you cant be influential if you are irrelevant! 


and so much more!


See Also: Finding Your Right-Fit Client with Bill Cates


Tweetable Moments

Clear is greater than clever.” — @roryvaden [0:04:40] 

Clear is greater than clever. — @roryvaden @Bill_Cates #personalbrand #influentialpersonalbrand #podcast #influence #message #clever http://www.brandbuildersgroup.com/blog Click To Tweet


The more you try to do, the more diluted everything becomes.” — @aj_vaden [0:07:00] 

The more you try to do, the more diluted everything becomes.— @aj_vaden @Bill_Cates #personalbrand #influentialpersonalbrand #podcast #influence #message #dilution #focus http://www.brandbuildersgroup.com/blog Click To Tweet


When you narrow your niche, when you narrow your audience, it allows you to actually spend the time exploring and diving deeper.” — @roryvaden [0:08:47] 

When you narrow your niche, when you narrow your #audience, it allows you to actually spend the time #exploring and diving deeper. — @roryvaden @Bill_Cates #personalbrand #influentialpersonalbrand #podcast #mindset #message #focus http://www.brandbuildersgroup.com/blog


Relevance is influence.” — @aj_vaden [0:10:18] 

Relevance is influence.” — @aj_vaden @Bill_Cates #influence #relevance #message #personalbrand #influentialpersonalbrand #podcast #mindset http://www.brandbuildersgroup.com/blog Click To Tweet


To learn more about how to build and monetize your personal brand, click here for our free video course


About Bill Cates

No one on the planet knows more about how to acquire high-level clients or customers through word of mouth, referrals, and personal introductions than Bill Cates. Bill’s international expertise has been established through his three books, as well as hundreds of presentations throughout the world. His referral system has been featured in Success Magazine, Entrepreneur Magazine, Selling Power, and The Wall Street Journal. And his own business success has been featured in Money Magazine. He earned his CSP (Certified Speaking Professional) designation in 1999. Becoming one of the top 10% of speakers to earn this accreditation. In 2010 he was inducted into the Speaker’s Hall of Fame. This award of excellence has been bestowed on less than 150 speakers since 1977. Bill now sits on the Board of Directors for the National Speaking Association.


Links Mentioned:


Bill Cates on LinkedIn — https://www.linkedin.com/in/billcates/ 

Referral Coach — https://referralcoach.com/ 

Radical Relevance Website — https://referralcoach.mykajabi.com/radical-relevance 

Radical Relevancehttps://amzn.to/2x4HP6k

Andy Stanley — https://andystanley.com/ 

Susie Moore — https://susie-moore.com/ 

Take The Stairs https://amzn.to/2ZAJNUS




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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.


Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.



Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.



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