The media needs you as much as you need them! This is one of the biggest takeaways we had from our most recent interview with Susie Moore which this episode acts as a recap of. Susie’s advice was so actionable and empowering, and today we talk about myths she debunked such as how editors only want to interface with publicists. We cover the practical advice that Susie gave for writing a good pitch, doing research, pegging content onto current events, and how to get the most publicity out of an article you wrote. Susie makes this business seem easy, which it will be if you follow her advice, so tune in today!

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

Key Points From This Episode:

  • The empowerment which Susie conveyed by her ‘do it yourself’ attitude.

 

  • Tactical tips from Susie: where to find the editor, how to pitch, etc.

 

  • The idea that editors want to find brand builders and the internet makes linking up easy.

 

  • Reaching people by making one’s household content relevant to current events.

 

  • How helpful having a digital brand business is in the wake of Coronavirus.

 

  • Pitching in an effective way: be succinct, and avoid the ‘me monster.’

 

  • How links in digital articles drive more media traffic than national TV.

 

  • A reminder that business shouldn’t be made out to be harder than it is.

and so much more!

 

See Also: Understanding the Seasons of Business Models and Personal Brands with Michael Hyatt

 

Tweetable Moments

Everyone thinks you gotta go spend up to $100,000 to hire a publicist and Susie really said, ‘No.’ People don’t mind booking you direct. They like booking you direct.” — @roryvaden [0:03:03]

Everyone thinks you gotta go spend up to $100,000 to hire a #publicist and Susie really said, ‘No.’ People don’t mind booking you direct. They like #booking you #direct. — @roryvaden @susiemoore #media #pr #pitch #personalbrand… Click To Tweet

 

“Susie said that she talks to editors all the time that when they hear from a publicist they just delete.” — @aj_vaden [0:04:14]

Susie said that she talks to #editors all the time when they hear from a #publicist they just delete.— @aj_vaden @susiemoore #personalbrand #influentialpersonalbrand #podcast #mindset #media #pr #pitch… Click To Tweet

 

“It is that digital article that drives the most actual media traffic to what you are doing .” — @roryvaden [0:09:00]

It is that #digital #article that drives the most actual #media traffic to what you are doing .— @roryvaden @susiemoore #personalbrand #influentialpersonalbrand #podcast #mindset #media #pr #pitch… Click To Tweet

 

“Stop making it so hard. It doesn’t have to be so hard. You can actually do this yourself.” — @aj_vaden [0:09:46]

 

Stop making it so hard. It doesn’t have to be so hard. You can actually do this yourself.— @aj_vaden @susiemoore #personalbrand #influentialpersonalbrand #podcast #mindset http://www.brandbuildersgroup.com/blog Click To Tweet

 

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About Susie Moore

Susie Moore is a former Silicon Valley Sales Director turned Life Coach and Advice Columnist. Her work been featured on the Today show, Oprah, Business Insider, The Huffington Post, Forbes, Time Inc, Marie Claire and she’s the resident Life Coach Columnist for Greatist. Susie’s work and insights have been shared by celebrities and thought leaders including Arianna Huffington, Paulo Coelho, Kris Jenner and Sara Blakely. Her first book What if It Does Work Out? was named by Entrepreneur as one of the 8 Business Books Entrepreneurs Must Read to Dominate Their Industry.

 

 

Links Mentioned:

Susie Moore — https://susie-moore.com/ 

Susie Moore on LinkedIn — https://www.linkedin.com/in/susiemoore/ 

Susie Moore on Instagram — https://www.instagram.com/susie.moore/ 

Susie Moore on Twitter — https://twitter.com/susiemoore 

Good Morning America — >https://www.goodmorningamerica.com/

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

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