Today we are so happy to welcome a wonderful guest, none other than Trent Shelton! A former professional football player, Trent’s life had a major pivot a few years ago and since then he has managed to build an amazing personal brand with almost 11 million followers on Facebook!
Trent is here to talk about his journey and offer some great frameworks for making the most of your own path. Our guest really emphasizes the ideas of authenticity and creating content from a real place, believing that is the only way to actual relatability with an audience. We discuss Trent’s faith and love of the Lord, how he manages all his commitments and some really interesting inside information on his creative process. For this inspiring and beautiful conversation with a real star, be sure to join us today!
To learn more about how to build and monetize your personal brand, click here to request a free strategy call
Key Points From This Episode:
- Trent’s football dreams and how his career and identity changed.
- The moment that Trent discovered his new calling on stage.
- How Trent comes up with ideas and starts the content creation process.
- Video production and turning an idea into something consumable.
- The small team that Trent works with for shooting and editing.
- Finding the right people to work with; the story of building a team.
- Trent’s schedule and the way he has worked out delegation in his business.
- Building a large and engaged following; Trent’s three C formula for posting.
- Where to link up with Trent online!
- Trent’s advice for making your way in the world.
and so much more!
See Also: Capturing a State with Lewis Howes
“I tell people, just speak from the heart. Make sure it comes from the heart.” — @TrentShelton [0:11:17]“I tell people, just speak #fromtheheart. Make sure it comes from the heart.” — @TrentShelton #personalbrand #influentialpersonalbrand #socialmedia http://www.brandbuildersgroup.com/blog Click To Tweet
“I try to place myself in the shoes of the person that is watching the video.” — @TrentShelton [0:13:01]“I try to place myself in the shoes of the person that is watching the video.” — @TrentShelton #personalbrand #influentialpersonalbrand #socialmedia http://www.brandbuildersgroup.com/blog Click To Tweet
“I always make sure that everything I say comes from a real place. When you come from a real place, it tends to be more relatable.” — @TrentShelton [0:13:30]“I always make sure that everything I say comes from a real place. When you come from a real place, it tends to be more relatable.” — @TrentShelton #personalbrand #influentialpersonalbrand #socialmedia… Click To Tweet
To learn more about how to build and monetize your personal brand, click here for our free video course
About Trent Shelton
Take The Stairs — https://amzn.to/2ZAJNUS
Trent Shelton — http://trentshelton.com/
Trent Shelton on Facebook — https://www.facebook.com/LikeTrentShelton/
Trent Shelton on Twitter — https://twitter.com/trentshelton
The Greatest You — https://amzn.to/2T43PWv
Dave Ramsey — http://daveramsey.com/
Dr. Tony Evans — https://tonyevans.org/
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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.
Connect With Rory
Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.
Connect with AJ
AJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.