Todays guest is Luvvie Ajayi, aNew York Timesbestselling author and speaker who uses her voice to inspire and critiqueShe recently published the hugely successfulIm Judging You,runs a life and business school called The Do--Better Academy, and the TED Talk she did has over four million views! Luvvie straddles the line between comedy and activism, readily critiquing pop culture and advocating for minority rights.

 

In this episode, Luvvie gets into the central role that writing, persistence, and authenticity have played in getting her where she is today. When Luvvie’s original plan to be a doctor fell by the wayside, she simply followed her heart and did whatever she felt like next, never letting fear get in the way. Her experience of regret after shying away from fearful things was more damaging to her than doing the things themselves, and today she speaks about how this tendency helped her fall into one success after another.

 

We also hear her thoughts on her new book, which advocates for people to learn how to judge each other about things that matter and how that could create a more just society. It all comes down to listening to that dream which is always in front of us, and the knowledge Luvvie shares today about how to do that would be valuable to anybody looking for a push. 

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

Key Points From This Episode:

 

  • Luvvies journey with blogging after being peer pressured into starting one at college. 

 

  • How Luvvie has persisted with blogging for so long by not seeing it as work. 

 

  • Perspectives on competing with internet noise: stay authentic, and stay in your lane. 

 

  • Good content in Luvvies opinion: that which is funny, useful, interesting, or timely. 

 

  • What draws people to read something: it reflects their thoughts or gives them new ones. 

 

  • Luvvies barometer for content: if she didnt write it would she still find it interesting?

 

  • Straddling the line between authenticity and oversharing by setting boundaries

 

  • Three things to ask yourself before sharing something that you hope is authentic. 

 

  • How fear of backlash cant be somebodys barometer otherwise nobody would talk. 

 

  • Luvvies straddling of the line between being a speaker and activist by being authentic. 

 

  • The message in Luvvies book: people should judge but only in regards to each others virtue. 

 

  • How Luvvie stumbled into being a speaker, writer, and activist by staying authentic. 

 

  • The idea that our dreams are right in front of us but fear stops us from reaching them. 

 

  • What made Luvvie conquer her fear: feeling plagued by not doing things she should have. 

 

  • Moments Luvvie looks back on and feels most grateful for: the fearful ones. 

 

  • The value of having a supportive friend network that believes in you. 

 

  • Connections between Luvvies jobs and speaking gigs she fell into.

 

  • A definition of real courage: doing things despite being afraid.

 

  • Luvvies most successful platform and feelings about being on TikTok or Snapchat.

 

  • What makes a successful influencer: one without a larger strategy attached to them.

 

and so much more!

 

See Also: The Professional Noticer with Andy Andrews

 

Tweetable Moments

When I didnt write, it felt wrong.” — @iLuvvit [0:06:03] 

“When I didn’t #write, it felt wrong.” — @iLuvvit #influentialpersonalbrandpodcast #persisitant #personalbrand http://brandbuildersgroup.com/blog Click To Tweet

 

I always say that content needs to be either funny, useful, interesting, or timely.” — @iLuvvit [0:08:04] 

“I always say that #content needs to be either funny, useful, interesting, or timely.” — @iLuvvit #influentialpersonalbrandpodcast #persisitant #personalbrand http://brandbuildersgroup.com/blog Click To Tweet

 

The barometer that I use for myself is if Im not the person who wrote or created this, would I still find this interesting or good?” — @iLuvvit [0:08:35] 

“The barometer that I use for myself is if I’m not the person who wrote or created this, would I still find this interesting or good?” — @iLuvvit #influentialpersonalbrandpodcast #persisitant #personalbrand… Click To Tweet

 

Click the link below to listen and subscribe!

 

Do I mean it? Can I defend it? Am I saying it with love or thoughtfully?” — @iLuvvit [0:11:42] 

“Do I mean it? Can I defend it? Am I saying it with love or thoughtfully?” — @iLuvvit #influentialpersonalbrandpodcast #persisitant #personalbrand http://brandbuildersgroup.com/blog Click To Tweet

 

All of my titles that I go by today I stumbled upon: speaker, writer, activist. I feel like life got me there because I was just doing the things I felt compelled to do.” — @iLuvvit [0:14:39] 

“All of my titles that I go by today I stumbled upon: #speaker, #writer, #activist. I feel like life got me there because I was just doing the things I felt #compelled to do.” — @iLuvvit #influentialpersonalbrandpodcast… Click To Tweet

 

I didnt do any morning national shows. I wasnt on The Today Show, I wasnt on Good Morning America, but my book ended up number five because my audience has seen that consistency.” — @iLuvvit [0:22:45] 

“I didn’t do any morning national shows. I wasn’t on The #TodayShow, I wasn’t on #GoodMorningAmerica, but my book ended up number five because my #audience has seen that #consistency.” — @iLuvvit #influentialpersonalbrandpodcast… Click To Tweet

 

I dont believe fearlessness means lack of fear. I think it means you are acutely afraid of that thing. You fear it but you say, You know what, Im going to do it anyway.’” — @iLuvvit [0:23:21] 

“I don’t believe #fearlessness means lack of #fear. I think it means you are acutely afraid of that thing. You fear it but you say, ‘You know what, I’m going to #doitanyway.’” — @iLuvvit #influentialpersonalbrandpodcast… Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About Luvvie Ajayi

 

Luvvie Ajayi is an award-winning author, speaker and digital strategist who thrives at the intersection of comedy, technology and activism. Her debut book, I’M JUDGING YOU: The Do-Better Manual, was released to critical acclaim and became an instant New York Times best-seller. It’s a collection of essays that critiques our fame-obsessed, social media-centric lives while encouraging us to do better. Luvvie has been blogging for 15 years and also recently launched Rants and Randomness, a podcast where she covers her most pressing rants, raves and faves from this crazy thing called life. She also released a Ted Talk a couple of years ago that now has millions of views. 

 

Links Mentioned:

Luvvie Ajayi — https://luvvie.org/ 

Luvvie Ajayi on Instagram — https://www.instagram.com/luvvie/?hl=en 

Im Judging You on Amazon — https://www.amazon.com/gp/product/1627796061/ref 

Luvvies TED Talk — https://www.ted.com/talks/luvvie_ajayi_get_comfortable_with_being_uncomfortable?language=en 

The Do-Better Academy — https://dobetteracademy.teachable.com/ 

Jay Baer — https://www.jaybaer.com/ 

BlogHer — https://www.blogher.com/ 

Lizz Winstead on Instagram — https://www.instagram.com/lizzwinstead/?hl=en 

The Daily Show — http://www.cc.com/shows/the-daily-show-with-trevor-noah 

Oprah Winfrey — http://www.oprah.com/index.html 

The Today Show — https://www.today.com/ 

Good Morning America — https://www.goodmorningamerica.com/ 

 

 

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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

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