Every public personality has a unique skill or trait that they leverage to build their audience. Some are one-trick ponies though and tend to have career arcs that begin to dip as they bring out new acts that are just repackaged versions of old ones. Andy Andrews is a personality of a different order though, and we are so grateful to have him on the show today to share the steps he has taken to stay relevant over the entire span of his career. He has appeared on national television more than 200 times and has written over 25 books, many of which are bestsellers including The Travelers Gift and The Noticer.

 

Andy is a self-proclaimed regular guy. He is not a CEO of a major company or the hero of some national disaster, but a dad, a husband, and a buddy. The thing that keeps people coming back and listening to Andy time and time again is a different type of quality – his ability to notice things that other people don’t. Importantly, people tend to find the things that Andy notices incredibly valuable too. Andy is a ‘noticer,’ and in today’s episode, he gets into how he has turned that skill into a career with many applications, from writing book after book to speaking in front of audiences as a motivator and even a comedian too.

 

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

Key Points From This Episode:

 

  • A way of keeping relevant: not by being a hero, but through constant learning.

 

  • How Andy has developed a skill in noticing unseen things that are valuable to people.

 

  • What our guest has done to turn his observations into consultation strategies.

 

  • The idea that The Noticer was a foreshadowing of the services Andy’s provides.

 

  • Conceptualizing ‘noticing’ as a form of expertise.

 

  • Why the first and third acts of comedians are better than their second ones.

 

  • Andy’s fear of producing too many books and rehashing the same lessons.

 

  • The necessity to keep learning new lessons in order to write new unique books.

 

  • Advice for going beyond your competition: think more deeply than them.

 

  • Broad genres that Andy’s books cover: fiction, nonfiction, spirituality, etc.

 

  • Wisdom to be gained by learning the difference between ‘what is true’ and ‘the truth’.

 

  • How Andy used his perception to find the true answer to how the Nazis killed 11M people.

 

  • Overlaps between techniques used for comedy and self-help: noticing things.

 

  • Using exaggeration, what people missed, opposites, and other techniques to achieve humor.

 

  • Another good technique for making speeches: the illusion of spontaneity.

 

  • An amazing strategy using allusion to spark audience participation and fake spontaneity.

 

See Also: The Marriage of Music and Business with Brett Kissel

 

Tweetable Moments

“I have developed expertise overtime at noticing things that are valuable to people.” — @AndyAndrews

“I have developed an #expertise overtime at noticing things that are #valuable to people.” — @AndyAndrews #personalbrand #influentialpesonalbrandpodcast #influence http://www.brandbuildersgroup.com/blog Click To Tweet

 

“I want to #write #books that your grandchildren can pick up and unless they look at the date, they don’t really know when it was written.” — @AndyAndrews

“I want to write books that your grandchildren can pick up and unless they look at the date, they don’t really know when it was written.” — @AndyAndrews #personalbrand #influentialpesonalbrandpodcast #influence… Click To Tweet

 

You become a great #writer by being a great #learner. Your writing will follow your #learning. -- @AndyAndrews 

You become a great writer by being a great learner. Your writing will follow your learning. - @AndyAndrews #personalbrand #influentialpesonalbrandpodcast #influence http://www.brandbuildersgroup.com/blog Click To Tweet

 

A true thought-leader learns how to think until they arrive at a different and better conclusion than everybody else has come to. -- @AndyAndrews 

A true #thoughtleader learns how to think until they arrive at a different and better conclusion than everybody else has come to. - @AndyAndrews #personalbrand #influentialpesonalbrandpodcast #influence… Click To Tweet

 

The key to staying power as a professional keynote speaker is to remain relevant. You better keep learning, keep writing and keep perfecting your craft. -- @AndyAndrews 

The key to staying power as a professional #keynote #speaker is to remain relevant. You better keep learning, keep writing and keep perfecting your craft. - @AndyAndrews #personalbrand #influentialpesonalbrandpodcast #influence… Click To Tweet

 

Part of the role of a great #author is to dedicate yourself to see the details that will be valuable to other people that most people overlook. --@AndyAndrews 

Part of the role of a great #author is to dedicate yourself to seeing the #details that will be valuable to other people that most people overlook. [email protected] #personalbrand #influentialpesonalbrandpodcast #influence… Click To Tweet

 

strive to write books that will last a hundred years because they’re based on time-tested principles. -- @AndyAndrews 

I strive to write #books that will last a hundred years because they’re based on time-tested principles. - @AndyAndrews #personalbrand #influentialpesonalbrandpodcast #influence http://www.brandbuildersgroup.com/blog Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About Andy Andrews

 

Andy Andrews is a New York Times best-selling author and one of the world’s most in-demand speakers. Andy has spoken at the request of four different United States presidents, worked extensively with the Department of Defense, and regularly addresses the world’s largest corporations. His books The Noticer and The Traveler’s Gift were featured selections of ABC’s Good Morning America and continue to appear on bestseller lists around the world having been translated into over 40 languages. His latest book is called The Bottom Of The Pool and his new subscription-based website is WisdomHarbour.com   

 

Links Mentioned:

Andy Andrews

The Travelers Gift

The Noticer

The Bottom of the Pool

The Heart Mender

The Professional Noticer Podcast

National Speakers Association

Speakers Bureau

Publix

 

 

 

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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

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