If you’re looking for some good listening check out this podcast I recently did with Dr. Trevor Blattner on the Top 1% podcast about How to Grow Your Influence, Income and Network. ⁠

We talked about everything you need to know to build a powerful personal brand in 2020. ⁠

Dr. Trevor Blattner is the founder of The Top 1%, a company that leverages the science of The Top 1% to help individuals transform their lives through and Evidence-Based System. With over 20 years of research in the field, Trevor is an expert at the tactics of next-level success and has used them to found and grow his own 7-figure business.

Trevor’s a great host, and also got me to share some of the biggest challenges I’ve been through over the past year that have shaped how I’ve built my new brand and business so differently than I ever would have imagined. ⁠



Episode Highlights:


  • Life Lessons from Exiting a Business and Starting Fresh Again (2:44)


  • The Impostor Syndrome (7:57)


  • The Art and Science of Building Reputation (11:08)


  • Sheehan’s Wall (14:15)


  • Going Through the Other Side of the Wall (19:13)


  • Choosing the Right Content and Platform (23:13)


  • The Brand DNA Helix  (27:35)


  • 5 Different Ways to Monetize Your Personal Brand (31:58)


  • You as a Service: Best Way to Make Money (34:53)


  • Tips on Building and Boosting Self Confidence (37:27)




Resources Mentioned In This Episode:



  • Be sure to sign up for Trevor’s Free Video Course, “The Secret to Unleashing Your Top 1%” and begin the journey towards personal growth, optimization, and fulfilment.


  • For Top 1 Percent Listeners who want help with personal branding, Elyse is kind enough to offer a FREE 1-hour strategy call. Click here for more information.




  • All About Branding and Monetization: Learn more about D.A.R.E.S and the Brand DNA Helix here.






“If we feel called to make an impact and have a message, it is important for us to be able to do that.”


“If we feel called to make an impact and have a message, it is important for us to be able to do that.” - @elysearcher @TrevorBlattner www.brandbuildersgroup.com/blog #top1percent #personalbrand Click To Tweet

“You automatically can have a very unique positioning in whatever you are speaking on if you bring it to the lens of your real-life experience.”


“The reputation formula is your results multiplied by your reach equals reputation.”


“It does not matter how good you are at what you do. If you are the best-kept secret in your space and nobody knows about it, then you don’t have a strong reputation.”


“Equally as important as your results is how many people know about it.”


“In every industry, you have this invisible wall. On one side of the wall, you’ve got people who are known. On the other side, you’ve got people who are unknown.”


“If you have enough consistency and clarity with what you are doing, you will breakthrough that wall.”


“Everyone’s wall is going to be different.”


“Discipline and focus are the hard work that most people are not willing to do.”


“At the end of the day, your personal brand is about the problem you solve for other people. It is about your audience. It is about your service.”


“By 2021, 80% of consumer social traffic is gonna be on video.”


“Better doesn’t cut it anymore. It’s about how you are different.”

“Better doesn’t cut it anymore. It’s about how you are different.” - @elysearcher @TrevorBlattner www.brandbuildergroup.com/blog #personalbrand #unique #top1percent Click To Tweet


“If you don’t have a fat savings account that you are sitting on, and you need to make money sooner rather than later, then you as a service is the best way to make money.”


You can listen to the interview here: https://www.stitcher.com/podcast/trevor-blattner/the-top-1-percent-podcast/e/66105091 ⁠


Connect with Elyse


Elyse Archer | The Brand Builders Group | Branding Services

Elyse Archer is a founding team member and Personal Brand Strategist with Brand Builders Group whose insights have been featured major media including Forbes and Inc. She is a keynote speaker and host of the Instant Impact podcast. She shares best practices from top business leaders who have created extraordinary relationships and results in less time. With a degree in Journalism from UNC-Chapel Hill and over 10 years experience in the digital marketing industry, Elyse leverages her background to help people position themselves as thought leaders in their space. Visit ElyseArcher.com for more.


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