In today’s episode, we recap our interview with special guest, Nick Santonastasso. Nick was born with Hanhart syndrome, the 12th case ever diagnosed, and today is only one of four people on the planet who have it. He has used his remarkable story and turned it into an incredible personal brand as a Vine star, Instagram bodybuilding personality, keynote speaker, musician, and more! Some of the biggest takeaways from our conversation with Nick include the importance of gaining perspective and not letting life circumstances holding you back. He also emphasizes the role of confidence and practicing your integrity when building a personal brand. Finally, we recap the relationship piece and how to create authentic relationships with your audience, fighting the disconnection that is prevalent in today’s social media and online society. The interview was inspiring in many more ways than one, so make sure you check it out!


To learn more about how to build and monetize your personal brand, click here to request a free strategy call




Key Points From This Episode:

  • Nick’s incredible example of having perspective, not being held back.


  • The importance of having confidence in building your personal brand.


  • Why confidence is tightly linked with reputation, integrity, and follow-through.


  • Build a fanbase that cares about you by being open about your struggles.


  • Learning to practice vulnerability: starting small, with everyday things.


  • Implementing the concept of nurturing and valuing your current audience.


  • Importance of learning to care for yourself so that you can care about your audience.


See Also: The Most Important Relationship with Nick Santonastasso


Tweetable Moments

“Just because you are a personal brand doesn’t mean that you are somehow exempt from learning and practicing all of the very things you teach.” — @roryvaden [0:04:41]

“Just because you are a #personalbrand doesn’t mean that you are somehow exempt from #learning and #practicing all of the very things you #teach.” — @roryvaden @nicksanto534 #personalbranding #influentialpersonalbrandpodcast #brand… Click To Tweet


“Confidence is an important skill of any trusted brand or messenger.” — @roryvaden [0:05:03]

“#confidence is an important #skill of any trusted #brand or #messenger.” — @roryvaden @nicksanto534 #personalbranding #influence #influentialpersonalbrandpodcast #personalbrand #brand Click To Tweet


“Confidence is a skill that we build by keeping our promises with ourselves and following through on them.” — @nicksanto534 [0:05:13]

“#confidence is a #skill that we build by keeping our #promises with ourselves and following through on them.” — @nicksanto534 #influentialpersonalbrandpodcast #influence #motivation #personalbranding #brand #personalbrand Click To Tweet


“As an influencer, it’s important to engage with the followers that you have now before more will show up in the future.” — @nicksanto534 [0:11:37]

“As an #influencer, it’s important to #engage with the #followers that you have now before more will show up in the #future.” — @nicksanto534 #influentialpersonalbrandpodcast #influence #motivation #personalbranding #brand… Click To Tweet


To learn more about how to build and monetize your personal brand, click here for our free video course


About Nick Santonastasso

Nick Santonastasso is a medical miracle. Not only is he one of four people alive with the rare genetic condition, Hanhart Syndrome. The inspirational keynote speaker is an internationally known bodybuilder and fitness model – despite missing both his legs and one arm since birth. The high-energy youth shares his amazing story, showing people that anyone can thrive if they have the determination and willpower to go after what they want.


Links Mentioned:

Nick Santonastasso’s Website —

Mind of a Victor —

Nick Santonastasso on Instagram —

Nick Santonastasso on LinkedIn —

Nick Santonastasso on Facebook —

Nick Santonastasso on YouTube —

Vine —

Free Brand Builders Group Video —

Take the Stairs

Procrastinate on Purpose



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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.


Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit for more.



Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.



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