What is Tik Tok?

A platform that you can create 15 second videos.  The key is to be creative!


TikTok Stats

  • 41% of Tik Tok users are between 16 – 24 years old
  • 56% are male, 44% are female
  • Available in 155 countries (Eastern audiences use Douyin)
    • Huge audiences in India and Asia
  • More than 1B videos are viewed every day in the last year
  • Growing 70% over last year
  • 5 M out of the 500M active users are from the US
  • Global Top 4 most downloaded app since 2018


See Also: Tools for Visual Identity



  • Vertical Videos
  • Music
  • Video Editing
  • Interaction
  • Virtual Money
  • Live Streaming
  • Profiles

To learn more about how to build and monetize your personal brand, click here for our free video course


What type of content will I find?

  • Challenges
  • Duets
  • Funny Videos
  • Beauty Tips and Tricks
  • Cooking Demos
  • Sports Highlights
  • Reaction Videos


How does the algorithm work?

It is less about the people you follow and more about introducing you to new content.


What type of paid ads do they offer?

  • Brand Takeovers
  • In-Feed Native Video
  • Hashtag Challenge
  • Lens 2D, 3D, and AR


Stay tuned for more information on TikTok.  In the meantime, we would love to hear about how you are currently using it and what is working for you!



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Connect with Elle

Elle Petrillo | The Brand Builders Group | Branding ServicesElle Petrillo is the Host of the upcoming Unfiltered Life Podcast where she challenges people to stop pretending and own who they are. From New York to Montana, Disney Cast member to Door to Door Sales, Partner at 23 to fired at 31, Elle is unapologetically flawed. She is a founding member of Brand Builders Group, where she delivers the honest truth about what it takes to turn your personality into profit.



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