Today on the show we are thrilled to have Lewis Howes who is a New York Times bestselling author and host to one of the world’s top 100 podcasts! Lewis has been featured on Ellen, Good Morning America, and The Today Show, all just ten years after he was broke living on his sister’s couch. Today Lewis talks about the six things that are key to building a personal brand, and how they are all related to capturing an energy, state, or feeling which one’s audience then internalizes. He talks about the centrality of photography in his brand, letting us in on the intense preparation that goes into the images he uses. From extensive styling and wardrobing rehearsals to flights to exotic locations with a dedicated team, Lewis believes in being extremely intentional with photography. The state you are photographed in orchestrates the image that gets burned into people’s minds of you, structuring how they connect to your brand from then on.
Lewis also highlights how to work backwards from brands outside one’s field to achieve that state, and what he does during shoots to capture it in terms of body language and mind frame. Other talking points are the value of association in building a reputation, networking as Lewis’s main superpower, and the best way to build relationships of meaning with people in a higher cache than oneself. Tune in with us today and hear it from the man himself who went from a nobody to a superstar in no time at all!
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Benefits of Photography
Key Points From This Episode:
- Why Lewis often doesn’t appear on online summits.
- The six most important things in building a personal brand.
- How memorability and stylization are photography’s key benefits for building a brand.
- The idea that photography captures a state of being that people then remember.
- What Lewis does to optimize his photoshoots regarding body language and ‘state’.
- Preparation techniques behind Lewis’s photoshoots.
- The intentionality behind all the photographs that Lewis puts out on different channels.
- Learn the connection between design, color, and feeling in building a personal brand.
- Reverse engineering techniques for exuding a feeling through photography.
- The attitude which people have toward brands and how to co-opt it through borrowing.
- How central ‘big moments’ are in building Lewis’s personal brand.
- That press is the fourth most important thing for building a brand.
- The importance of choosing one’s medium of communication.
- Why it is important to associate with successful people: they curate your image.
- Getting past seeming like a social climber by adding value to people’s careers.
- Balancing the energy required to network but also do other work.
- What Lewis wishes he could have done earlier: build a good team, and learn to say no.
“I’m really intentional about the photographs that I post and that are portrayed on my website and branding.” — @LewisHowes [0:06:28]“I’m really intentional about the photographs that I post and that are portrayed on my website and branding.” — @LewisHowes @#photographs #branding #personalbranding #intentional #influentialpersonalbrandpodcast #brandbuildersgroup Click To Tweet
“Whether looking empowering, inspirational, wealthy, attractive – whatever the branding is that you’re trying to portray, the more people see that of you the more they think, ‘This person is that.’” — @LewisHowes [0:07:06]“Whether looking empowering, inspirational, wealthy, attractive – whatever the branding is that you’re trying to portray, the more people see that of you the more they think, ‘This person is that.’” — @LewisHowes #inspirational… Click To Tweet
“I look at music, fashion, and sports brands, and bring that into my brand. I don’t try to look within the industry and copy people in my space.” — @LewisHowes [0:14:06]“I look at #music, #fashion, and #sports brands, and bring that into my #brand. I don’t try to look within the #industry and copy people in my space.” — @LewisHowes #personalbranding #uniqueness #influentialpersonalbrandpodcast… Click To Tweet
“You stand out when you just add a lot of value, never ask for anything, and just try to be a good person” — @LewisHowes [0:23:03]“You stand out when you just add a lot of value, never ask for anything, and just try to be a good person” — @LewisHowes #standout #unique #goodperson #reputation #influential #influentialpersonalbrandpodcast #personalbrand… Click To Tweet
To learn more about how to build and monetize your personal brand, click here for our free video course
Who is Lewis Howes
Lewis Howes is the New York Times Best Selling author of the hit book, The School of Greatness and, The Mask of Masculinity. His podcast (School of Greatness) is one of the top 100 in the world and has over 100 million downloads and he has over 1 million Instagram followers. Lewis was recognized by The White House and President Obama as one of the top entrepreneurs in the country under 30. Lewis has been featured on Ellen and The Today Show and in People, Forbes, Inc, Fast Company, ESPN, Sports Illustrated, Men’s Health and many other major media outlets.
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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.
Connect With Rory
Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.
Connect with AJ
AJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.