Rory Vaden is a guest this week on the Calibrate Real Estate Podcast with Kyle Malnati. Kyle is a real estate broker specializing in multifamily and investment sales.


In the 100th podcast episode, Rory will teach you that a personal brand needs to be: digital, automated, recurring, evergreen, and scalable (an acronym that he calls D.A.R.E.S.). Rory will also explain his Brand DNA Helix which helps to answer six important questions every professional needs to answer for their business.


To learn more about how to build and monetize your personal brand, click here for our free video course


Kyle said this about Rory and the podcast episode:

My professional relationship with Rory Vaden started in 2009 and developed into a friendship. I was personally coached by Rory. His advice has lead me to some amazing mountain top experiences in my career; such as, partner in a real estate brokerage in 2011, REALTOR Magazine “30 Under 30” in 2012, company Top Producer from 2012-2015, founder of my own brokerage company (Calibrate Real Estate) in 2016, and Denver Business Journal “40 Under 40” in 2017.

Our professional relationship has developed into a friendship as I mentioned before. Perhaps the most important benefit of Rory’s tutelage is that I have: strengthened my faith as a Christian, become a better family man as a husband for Courtney and father for our three children, and learned to live a debt-free life as I paid off over $450,000 in loans while working with him.

Rory and AJ Vaden’s company, Brand Builders, is on a mission to help professional service providers, like real estate agents, learn that they can build and monetize a personal brand, so that they can leverage that brand that creates more revenue, makes lead generation easier, and does influential work that matters.


SEE ALSO: Are You a Rock-Solid Leader? The 2 Most Important Skills You May or May Not Have


Key Points

  • Everyone has a personal brand


  • People don’t business with companies as much as they do business with individuals.” – @roryvaden
People don't business with companies as much as they do business with individuals. - @roryvaden @kylemalnati @CalibrateRE #personalbranding #reputation #influence #brandbuildersgroup Click To Tweet


  • Reputation precedes Revenue


  • People don’t pay for information, they pay for application. – @roryvaden
People don't pay for information, they pay for application. - @roryvaden #monetizeyourbrand #personalbranding #reputation @kylemalnati @CalibrateRE Click To Tweet


  • What people really care about is the connection.


  • How can I really change someone’s life? That’s where the good stuff is. That’s the secret of the brand – @roryvaden
How can I really change someone's life? That's where the good stuff is. That's the secret of the brand - @roryvaden @kylemalnati @CalibrateRE #reputation #influence #brand #personalbranding Click To Tweet



Listen to the full episode here:



Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his Tedx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit for more.



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