Welcome to this special recap episode, where AJ and Rory share their biggest takeaways from the recent interview with Michael Hyatt. In addition to being the previous CEO of a multi-million dollar publishing firm, Thomas Nelson, Michael is a repeated bestselling author and now owns his own Inc. 5000 company. What makes Michael so special is that his career gives him the ability to provide hard-earned perspectives from both within and outside of the publishing world.
We talk about Michael’s points regarding the fundamental importance of platform and how to grow it and the value of focussing on your main revenue stream. We also highlight what Michael had to say about treating new ideas as experiments, how to choose between conventional and self-publishing, and the importance of persistence even later in one’s career. When you’re done with this recap be sure to catch these lessons from the man himself in the full episode!
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See below for the full transcript.
Key Points From This Episode:
- The value of letting go of different revenue streams in order to grow the main one.
- Why to treat new businesses like experiments as far as being able to move past failure.
- The way platform joins content to create the recipe for a book’s success.
- How capital, goals, and workload relate to choosing between traditional and self-publishing.
- That creating a big platform requires thinking about how one can best serve one’s audience.
- How persistence remains a vital characteristic even after one has become a huge success.
See Also: 3 Storytelling Tips
“Your message was meant to be. The vehicle to share it maybe wasn’t meant to be.” — @aj_vaden“Your message was meant to be. The vehicle to share it maybe wasn’t meant to be.” — @aj_vaden #influentialpersonalbrandpodcast #personalbrand #message #content #brandbuildersgroup Click To Tweet
“Content is king but platform is queen and you have to have both to rule the kingdom.” — @MichaelHyatt“Content is king but platform is queen and you have to have both to rule the kingdom.” — @MichaelHyatt #personalbrand #platform #content #contentisking #platformisqueen #influentialpersonalbrandpodcast #brandbuildersgroup Click To Tweet
“How do you build a great platform? Creating amazing content that serves your audience.” @roryvaden“How do you build a great platform? Creating amazing content that serves your audience.” @roryvaden #personalbrand #platform #content #influentialpersonalbrandpodcast #audience #brandbuildersgroup Click To Tweet
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About Michael Hyatt
Michael Hyatt is the former CEO of Thomas Nelson Publishers and the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, and Free to Focus His company has been featured in the Inc. 5000 list of the fastest-growing companies in America for two years in a row. Michael has one of the largest online followings of any personal brand in the world. He is also He has been married for over 40 years, has five daughters, and nine grandchildren.
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Connect With Rory
Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.
Connect with AJ
AJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.