On this special recap edition of the Influential Personal Brand Podcast, we give you our biggest highlights from the recent interview with Jon Acuff. Jon is a New York Times bestselling author who has helped some of the biggest brands in the world tell their story, and he is also just an enviably hilarious guy. Today we discuss using the ‘thumbnail rule’ to maintain aesthetic coherence, the value of having consistency through the boring phase of building reputation, how to think about reusing content, the source of good humor and content, and the importance of having the courage to invest in yourself. So tune in for all this goodness, and if you didn’t catch the full-length, be sure to check that out too because it is amazing!
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Key Points From This Episode:
- How to us the ‘thumbnail rule’ to curate your brand.
- Why consistently nurturing reputation through its boring middle phase is so vital.
- The importance of reusing content: hardly anybody sees it the first time.
- How noticeable but unspoken-of things are a good source of humor.
- A great source for content: social commentary.
- The reason why social media is still in its ‘toddler’ phase and how to approach it as a result.
- Why having courage is vital in the initial phase of building your personal brand.
“As you were looking at your personal brand, if you were to put your thumb over the ‘logo’, would you still know that it was your brand?” — @aj_vaden
“As you were looking at your personal brand, if you were to put your thumb over the ‘logo’, would you still know that it was your brand?” — @aj_vaden #influentialpersonalbrandpodcast #socialmedia #personalbranding #brandbuildersgroupCLICK TO TWEET
“Sometimes the best stuff we have is what people need to see most often.” — @aj_vaden
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“One of the things I have always hated about Jon is he’s freaking hilarious.” — @roryvaden
“One of the things I have always hated about Jon is he’s freaking hilarious.” — @roryvaden #sarcasm #influentialpersonalbrandpodcast #humor #socialmedia #personalbranding #brandbuildersgroupCLICK TO TWEET
“You have to be the number one investor in your own dream.” — @roryvaden
To learn more about how to build and monetize your personal brand, click here for our free video course
About Jon Acuff
Jon Acuff is the New York Times Bestselling author of six books including his most recent Wall Street Journal #1 Bestseller, Finish: Give yourself the gift of done. For over 20 years he’s helped some of the biggest brands in the world tell their story, including The Home Depot, Bose, Staples, the YMCA, and the Dave Ramsey Team. Most recently he’s spoken to hundreds of thousands of people at conferences, companies and colleges. Featured regularly on national media, Jon has been seen on CNN, Fox News, Good Day LA and several other key outlets. In addition, Jon is also a big proponent of social media with blogs that have been read by 4 million people and almost 300,000 twitter followers. In 2010 he used his influence with his tribe to build two kindergartens in Vietnam.
Links Mentioned in Today’s Episode:
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Connect With Rory
Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his Tedx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.
Connect with AJ
AJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.