Welcome to this special recap edition in which we will be breaking down, summarizing and giving you the highlights of our awesome interview with Jay Papasan. Jay is an executive at Keller Williams Realty Inc., co-owner of KellerINK, Keller Capital, and Papasan Properties Group, and is also the bestselling author of titles such as The One Thing and The Millionaire Real Estate Agent. The main ideas which we took away from Jay were the brilliant strategies he provided for zeroing in on the content for your next bestseller.
To Jay, bestselling content needs to solve a problem rather than set up a desire, further current thinking rather than be totally original, and present itself as usable, even to competitors. We also really valued Jay’s advice on vetting an idea by presenting it to groups in order to see if it is actually book-worthy. Tune in to get the best of Jay Papasan here, and make sure to catch the full length too!
Key Points From This Episode:
- Knowing the problem you solve in relation to the world is the foundation of your brand.
- People are more likely to take action to relieve pain than pursue pleasure.
- Write something that doesn’t exclude your competitors from using it.
- Advance the thinking in your space rather than come up with a revolutionary idea.
- Vet your content by teaching it for 6 months before writing your book.
- Being a thought leader is not that difficult: just think thoughts!
You know when something is going to be successful when you tune into the nation’s conscious. What is the world’s problem and how does your problem pertain to that?” — @aj_vaden
You know when something is going to be successful when you tune into the nation’s conscious. What is the world’s problem and how does your problem pertain to that?” — @aj_vaden #influentialpersonalbrandpodcast #personalbrand… Click To Tweet
“To me, a book is locking down ideas that have been fleshed out and vetted and tested. It should not be the hypothesis.” — @roryvaden
“To me, a book is locking down ideas that have been fleshed out and vetted and tested. It should not be the hypothesis.” — @roryvaden #influentialpersonalbrandpodcast #personalbrand #brandbuildersgroup Click To Tweet
To learn more about how to build and monetize your personal brand, click here to request a free strategy call
About Jay Papasan
Jay Papasan is the #1 Wall St Journal bestselling author of The One Thing, which has sold over 1.5 million copies worldwide and been translated into 30 different languages. Jay is also Vice President and Executive Editor at Keller Williams Realty, Inc., the world’s largest real estate company. Alongside his wife Wendy, he is also the co-owner of Papasan Properties Group in Austin, TX. Whether working with his wife to raise funds for Heroes for Children, inspiring others to take action toward their goals, or aiming to be the best husband and father he can be, Jay strives to remain awake and aware – with clarity and focus on his values and goals.
Links Mentioned in Today’s Episode:
Click the link below to listen and subscribe!
Connect With Rory
Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his Tedx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.
Connect with AJ
AJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.