Today we welcome true thought leader Sally Hogshead on to the show, where she drops all types of knowledge bombs! In our opinion, Sally is one of the smartest people in the world. She is a New York Times bestselling author and Hall of Fame speaker who has done campaigns for giants such as Mini, Nike, and Coca-Cola. She is also the genius creator of the Fascination Advantage Assessment, which is a personality test that teaches you how to find the special thing that separates you from everybody else in the game. Sally tells us how she blew up after years below the radar. She started out with a creative mailer and business card strategy and then exploded onto the scene after releasing an image assessment test which took off like wildfire in sync with the release of her first book.

 

Sally also shares some legendary strategies for differentiating yourself, packaging your services to stand out in a field of expertise, and framing yourself as nothing short of indispensable to your clients. This is the kind of interview that can shift your entire perspective on how you approach your personal brand. Sally is also giving you the opportunity to take her test absolutely free of charge. Just visit howtofascinate.com/you and use the code “bbg19” and you’re on your way!

 

 

Interested in joining us at a live event? Learn More Here

Key Points From This Episode:

  • Sally’s journey of putting in ten years of work without anybody watching before blowing up.
  • How Sally differentiated herself with a strategy that began by highlighting her clients’ brilliance.
  • The blue suitcase mailer and business card which lured clients by complimenting them.
  • Sally’s philosophy revolves around the idea: ‘different is better than better’.
  • Higher-income earners get paid for their personality more than their skill.
  • The Fascination Advantage Assessment helps one pinpoint their differentiators.
  • Sally’s assessment measures how the world sees you rather than how you see the world.
  • How Sally’s assessment became hugely successful and her journey to becoming world-famous.
  • Experiments are a very valuable part of building a personal brand.
  • How Sally’s assessment legitimized itself by measuring the difference over virtue.
  • The experience somebody has of taking Sally’s assessment (its branding) legitimizes it.
  • Using peer-reviewed analytics legitimized Sally’s assessment.
  • Sally’s assessment differentiates itself through isolating weak points as well as strong ones.
  • How Sally used her assessment as a way of building her personal brand.
  • Repackaging the same service yields higher profits.
  • The four types of competition: the expert, the most famous, the cheapest, and the pet.
  • Make the problem your brand solves seem scary to your clients so they can’t resist you.
  • High performers deliver a specific service and turn down opportunities that don’t require it.

 

 

Tweetable Moments

 

“If we don’t know who we are, we can’t expect anyone else to know who we are.” — @SallyHogshead

“If we don’t know who we are, we can't expect anyone else to know who we are.” — @SallyHogshead #influentialpersonalbrandpodcast #brandbuildersgroup #personalbranding Click To Tweet

 

“It’s good to be better, but it’s better to be different. Different is better than better.” — @SallyHogshead

“It’s good to be better, but it’s better to be different. Different is better than better.” — @SallyHogshead #influentialpersonalbrandpodcast #brandbuildersgroup #personalbranding Click To Tweet

 

“Personality tests are based on psychology, and psychology is great but it shows you how you see the world. What it lacks is the ability to show you how the world sees you.” – @SallyHogshead

“Personality tests are based on psychology, and psychology is great but it shows you how you see the world. What it lacks is the ability to show you how the world sees you.” – @SallyHogshead #influentialpersoalbrandpodcast… Click To Tweet

 

“The ideal client leads to more of the exact work that you want.”  – @SallyHogshead

“The ideal client leads to more of the exact work that you want.” – @SallyHogshead #influentialpersonalbrandpodcast #brandbuildersgroup #personalbranding Click To Tweet

 

“Your personal brand is not valuable unless it solves a problem.” – @SallyHogshead

“Your personal brand is not valuable unless it solves a problem.” – @SallyHogshead #influentialpersonalbrandpodcast #brandbuildersgroup #personalbranding Click To Tweet

 

“The world is changed by people who understand who they are so that the world can exist at its best.” – @SallyHogshead

“The world is changed by people who understand who they are so that the world can exist at its best.” – @SallyHogshead #influentialpersonalbrandpodcast #brandbuildersgroup #personalbranding Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

 

About Sally Hogshead

 

Sally Hogshead is the New York Times bestselling author of How the World Sees You and FASCINATE: How to Make Your Brand Impossible to Resist.  She is also one of only 175 living members of the professional Speaker Hall of Fame®, the global speaking industry’s highest award for professional excellence. After researching over one million people through her proprietary assessment, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn’t measure how you see the world – but how the world sees you. Sally has worked with dozens of Fortune 500 teams, and done campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola. Named as the No.1 Brand Guru in the World, she’s been on The Today Show and her practical marketing system now lives inside organizations such as IBM, Twitter, the YMCA, as well as thousands of small businesses.

 

Links Mentioned in Today’s Episode:

 

The Fascination Advantage Assessment

Dan Kennedy

Larry Winget

Malcolm Gladwell

Myers–Briggs Type Indicator

StrengthsFinder

Jason Dorsey

 

 

 

Click the link below to listen and subscribe!

 

 

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his Tedx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

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