You’re super passionate about what you do, and if you really think about it you know that you change so many lives with your work.
However, when it comes time to talk about what you do, it can feel uncomfortable to promote yourself.
Isn’t it funny how easily and readily we promote programs, products and services that aren’t ours? For our own stuff, we can feel squeamish, sheepish and gross if we really talk it up.
The problem with that, of course, is that people don’t buy it and you aren’t able to make the money or impact you really feel called to make in this world!
In today’s video, I share my strategy for how to effectively promote what you do without feeling (gasp!) “salesy” or gross.
The world needs what you have to offer. Your potential clients need what you have to offer. So, I’m really serious about helping you start to talk about it in a way that feels good to you and ALSO gets people taking action.
Watch the video to see how!
Hey there, I’m Elyse Archer, Visibility Coach for purpose-driven professionals. You know, I’ve been hearing a lot of questions lately from the community about how do I promote what I do without feeling gross or salesy? This can be really hard, especially if you’re running your own business and you’re selling your own product or service. There’s just something different when it’s us that we’re promoting that can feel uncomfortable or can feel awkward. We can end up just not talking about it or not promoting it. And what ends up happening is:
- You don’t hit your revenue or your income goals.
- All these people who could really benefit from what you have to sell, miss out.
This really hit me home a while back. I had just started drinking the Four Sigmatic Coffee. I don’t know if any of you are Four Sigmatic Coffee drinkers, but it’s that mushroom coffee. Which I know sounds so weird, but it actually tastes really good and it’s not psychedelic by the way. I feel like I’ve got to do a lot of disclaimers on this, but the mushrooms actually speed up your mental processing and how quickly you think and your acuity. So whenever I drink it, my brain feels sharp and awesome.
I just started talking to everyone about this and I was posting about it on Instagram. I was making my mom drink it. And I was making my clients drink it. I was just so freely and openly talking about it because I was so excited about it. It made me think, “What if we all just thought of our businesses and what we promote as something like a four Sigmatic coffee (or whatever that thing is that you just rave about to your friends.)
What if you talked about your services and your business with the same free excitement and energy?
I really just want to encourage you to start doing that. It’s really just a decision. Part of it is believing in what it is that you have to sell and loving what it is that you are offering to the world.
Now sometimes the challenge can be how to clearly articulate this. We get so focused on just the day to day of building our business that it can be hard to have an accurate perspective of what would somebody else find appealing about what we have. How do I best position this so that I can promote it well?
If that’s, you would really, really encourage you to join us at our next event. (See what our next event is here!)
I hope you’ll join us! But either way, just think about how you can be excited and enthusiastic about what you to sell and offer.
If you have specific questions about growing your personal brand and reaching the next level of your visibility, leave them in the comments below and I’ll create a video just for you coming up soon. Bye. Bye.
Part of it is believing in what it is that you have to sell and loving what it is that you are offering to the world. - @elysearcher http://www.brandbuildersgroup.com/blog #brandbuildersgroup #personalbrand Click To Tweet
Connect with Elyse
Elyse Archer is a founding team member and Personal Brand Strategist with Brand Builders Group whose insights have been featured major media including Forbes and Inc. She is a keynote speaker and host of the Instant Impact podcast. She shares best practices from top business leaders who have created extraordinary relationships and results in less time. With a degree in Journalism from UNC-Chapel Hill and over 10 years experience in the digital marketing industry, Elyse leverages her background to help people position themselves as thought leaders in their space. Visit ElyseArcher.com for more.