Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?
To explore what marketers need to know about building a personal brand, Michael Stelzner interviewed Rory Vaden on the Social Media Marketing Podcast.
Rory shares why marketers should care about building a personal brand, how to use the Brand DNA Helix to develop your own personal brand, and more.
People don’t do business with companies. They do business with people they like. We have relationships based on trust and mutual connections. There’s just something about a connection with a human being that creates a level of endearment and customer loyalty -beyond any relationship a company could ever reach. The strong bonds people have with one another can’t be overestimated.
Having a personal brand doesn’t necessarily mean you have to be an author or launch a course. You don’t need to run a mastermind. You don’t need to lead an event, or even become a speaker if these things don’t suit you. While these things are possible, a personal brand can be as simple as driving awareness to a thing you love or already do every day.