Be sure to follow along with the video to see the steps Elle talks about!
Hey y’all, it’s Elle here from Brand Builders Group. Today I just wanted to do a tutorial for those of you that are in Phase 2.
So if you are a client (or not a client of Brand Builders) we work in a four-phase process. Your first phase is all about brand identification. And this is getting really clear on what problem you solve. It’s your messaging and who you’re serving. And it’s finding out what your primary business model is. It’s really the foundation of building out your brand.
Then once you do all of that work, you move into phase 2, which we call Brand Creation. Brand Creation has three components to it. The first one is Visual Identity, which is where we’re going to spend our time today. The second is Content Strategy. And the third is Information Technology. Phase 2 is super exciting because this is where you see everything come to life.
With that being said, it can be super frustrating depending on what path you take and what your current skill sets are. Many people have creative skill sets and they’re good with technology and graphic design. So for them, this is easy! Then there are other people, like me, that it does not come naturally. I was never taught these things. And I feel like I’m just forcing myself to learn and push through. I have figure out what are the best ways to do this myself.
There are three paths you can take:
1. Take the list of everything you need and have them create it for you. These are things like your logo, colors, fonts, music, social templates, banners, bumper videos, etc. Cross your fingers and hope that they understand what you’re visualizing and they can execute on that.
2. Use our team of implementers at Brand Builders. We offer implementation services where we would put together a custom proposal for you. This is probably the fastest way to get it done. It also is a little bit more costly because you know, time is money. So the more money you spend, the faster things get done. But that’s not an option for everyone. And we know that.
3. DIY, the do it yourself path. Again, as I said, this can be really easy. It can also be really frustrating.
So today I just wanted to share with you some of my favorite websites that I believe make it a little bit easier for you to do this on your own.
This first website is Fiverr. Many of you may be familiar with it and many of you may not be, but literally you can get almost anything done on Fiverr for a pretty affordable rate. And you’ll find with this website, you’re going to have really awesome experiences and maybe some not so awesome experiences. And it’s a little bit of a gamble. You will see you there are offerings at many different rates.
A couple of things I would really encourage you to pay attention to and that I learned the hard way is paying attention to delivery time of how quick they would turn this project around for you and the file formats that you get (you’ll definitely want a PNG format.) And be sure to check the level of the sellers. I highly suggest level twos and top rated. Also making sure that they actually speak your language. That could cause a few challenges if they don’t and things can get lost in translation. From there, I also pay attention to how many people have they worked with and their star rating. And then just kinda go through the different profiles and see what they’ve done in the past and what they can offer you.
The biggest thing is to make sure you can get unlimited revisions. The worst thing would be to pay, even if it’s $20 and they revise it once and you still hate it! So make sure you can get unlimited revisions with the person you’re working with.
Now I also attempted to use this site for my brand color palette. And that’s where I just felt like I wasted money. I don’t believe the person I worked with really understood what I was looking for and they didn’t quite represent what I wanted that well. We went through six revisions and it just wasn’t nailing it. I spent about a hundred bucks on this and I feel like I could have done it better myself, which is what I ended up doing. So be sure that you love the person you are using. And if don’t, you can choose to do it on your own. And if you want to do it on your own, I have some suggestions for that as well.
ColorZilla is a browser extension. Let’s say your online and you go, ‘Oh my gosh, that is the best seafoam green I have ever seen in my life! That’s the color I want.’ So you would just click on it and ColorZilla will automatically copy it to a clipboard for you. You can see your history and it will give you different shades of each color with all the necessary color codes.
So let’s say you find a color you like, but it’s not the right shade. You can go to colorhex.com and just paste the hex code in. You’ll see, not only does it give the hex code, it gives me the RGB, HSL, HSV, etc. (Honestly, I don’t know what any of those mean, but I know that you need to have them.) You also need what’s called an HSLA code. You can just Google that code and put it all in one sheet so you don’t forget what colors you picked out. This site will also give you different shades and complementary colors. It even shows how it will look on different backgrounds, so you have a better idea of the overall look.
Now let’s say you need some more inspiration putting it all together. Canva is one of my favorite websites. They give you over 99 pages of different color pallets. (You can also use Pinterest) But this will give you an idea of different shades that go really well together. And it’s a great idea to have at least three, four, sometimes even five colors to use.
One of my other favorite things about Canva is that if you use the paid version, which I do, you can create your own brand kit. So it has your colors, logos, and fonts all saved in one spot.
So how do you pick out the fonts for yourself? Canva has tutorials on it in the help section. There are fun tutorials and tips and tricks for working with fonts. Be sure to check this part of Canva out -- it will educate you.
You can also go to a website like fontjoy.com, which gives you different font pairings. This is really cool. You would just click generate and it’s going to come up with new font combinations for you. When you find a font you like and want to see other combinations that will great with that one, you would just lock it in and then hit generate again until you find something that you love.
Now, maybe you have found your fonts, but you don’t know how good they look together. There’s a site called typetester.org where you can actually start curating different verbiage to see how it all looks together. If you found fonts on different websites that you really liked, that’s important because in your head it might look really great and then you go on here and you’re like, that’s not so awesome. So this will allow you to see what it would look like on a site.
Then you have to download the fonts. Not all these fonts are going to be on your computer already. So I like to use fontsquirrel.com It doesn’t have every single font. If you cannot find a font you want, then just Google the name of the font and click free download or look for free download. A little disclaimer -- not every font you find is going to be free. So it’s up to you to decide if you want a free font or if want to pay for it. Again, typically if you’re doing the DIY path, you’re going to want to go with the most affordable option as possible. Of course, eventually, you can upgrade to a different font once you start really building out your brand and creating revenue with it.
Video and Music
Another piece of your visual identity is creating bumper videos, which is like the intro and outro. Whenever you create videos you will want to add your logo and maybe some music with it. It’s really important that you use royalty-free music so it’s not copyrighted. This keeps you nice and clear of any lawsuits or challenges moving ahead.
So, there’s a bunch of websites for this. PremiumBeat is a great one. Typically you’re going to pay for these clips. This is usually around $49 on this website. But what I like is it categorizes different music. Corporate, inspirational, human drama, electro-pop, etc. So you can search by genre or moods or and get a feel for what you want.
Going back to Canva, you’re going to want to create different designs for your social templates. You can see here, I did one for each one of my logos. And then I did some for building out my website. Again, you can create this all super easy. They have tutorials and templates that you can use on there as well. So you can see blog, banner, social media posts, animated, etc., are some of the categories you can choose from. But just get on here and play with it.
It’s all stored in one place, so that way if you are posting, you can just go and pull from there. It’s super easy and it saves it for you. I would suggest that the paid version, it’s very affordable and it takes a lot off your plate.
So with that said, if you have any questions or need further help with any of this, or any comments to share about how awesome this tutorial is, feel free to comment below, reach out and ask any questions on here or our private Facebook page. Feel free to email me directly at [email protected]. Have a good one.
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Elle is the Host of the upcoming Unfiltered Life Podcast where she challenges people to stop pretending and own who they are. From New York to Montana, Disney Cast member to Door to Door Sales, Partner at 23 to fired at 31, Elle is unapologetically flawed. She is a founding member of Brand Builders Group, where she delivers the honest truth about what it takes to turn your personality into profit.