Isn’t it amazing what the mind does with words? The mind thinks in pictures.  There’s an energy in words like strong or fragile, there’s temperature, like steamy or frigid, some words associate naturally with color like sunny or gloomy. Within a fraction of a second, words can make you feel a certain way. Like the commercial that makes you cry or the song that pumps you up.


Capture Your Essence

If I say the word beach you might picture the sand on a pristine beach but when I say the crowded beach was dotted with huge colorful umbrellas your mind switches instantly to a scene with lots of people -even though I didn’t say there were any people there.


I’m Kristen Hartnagel, a founding team member of Brand Builders Group. As a personal brand strategist, one thing we help create with our clients is what we call your brand characteristics list. Your brand is everything people think of when they think of you. Your brand characteristics capture your essence and when done well, should elicit a consistent response.


At this stage in the process of developing your personal brand, we know the problem you solve, we’re clear on what makes you unique, we worked to establish your brand positioning statement so now we want to get a feel for what you’re all about. There’s a series of questions and exercises to draw out the words that paint a compelling yet extremely aligned picture of who you are. People can see you in these words and more importantly people can feel you!


This goes beyond things like color, sizes and shapes to include feelings and qualities and so much more.


It’s fun to explore these concepts about ourselves. As we gain these insights and weave things together, you give your audience of prospects and customers a huge gift. The gift of clarity- they can feel what makes you, YOU! And that validates their decision to work with you.



I’ll share one exercise here:


Fill in the blank with each of the following words and answer the question:


If you were a ____ what would you be and why?









Let us help you with your personal branding. You can learn more about the power of personal branding with our free video series:  Or connect with me directly for a free brand strategy call.

About Kristen

Kristen Hartnagel is a Founding Member and Personal Brand Strategist with Brand Builders Group and the creator of the Peace Purpose and Power podcast dedicated to helping people free their imagination and ignite their souls. She is a professional speaker and a certified Infinite Possibilities trainer.


As a Professional Singer, songwriter and recording artist, her favorite way to deliver her message is with keynote concerts. Throughout her career, Kristen has been part of 4 startups. She is a founding member of Brand Builders Group working with NYT bestselling authors, award-winning talent management agents and 7-figure influencers. She is leading a movement to help people release the past, live in the present, and take charge of their future.


LI: LinkedIn

IG: khartnagel

FB: kristen.hartnagel

Twitter: KristenHartnage

YouTube: khartsings

Website: The Brand Builders Group



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